1. Importancia
de la geolocalización
en aplicaciones móviles
Ulises Urban
Diseñador web
ulises.urban@tesseractspace.com < email
@ulises_urban < twitter
www.tesseractspace.com/blog <
blog
23. Geosocial
Geosocial define un tipo de red social que incluye
funcionalidades relacionadas con la
georeferenciación, tales como la geocodificación o el
geotagging. Ellas permiten a sus usuarios una dinámica
social adicional a la que existe en otras redes
sociales, como la interacción basada en el lugar donde se
encuentran.
La georeferenciación se puede dar en las redes sociales
gracias a localización de la dirección IP, la trilateración de
un hotspot (zona de cobertura wi-fi), la localización del
móvil o incluso la información enviada por el propio
usuario al respecto.
http://es.wikipedia.org/wiki/Red_geo-social
24. Geosocial
Todas las redes geosociales se centran alrededor de
características específicas que son adicionales a la
geolocalizacíón:
• Ad hoc networking
• Food sourcing
• Freelancing
• Social mapping
• Moodsourcing
• Paperless ticketing
• Social shopping
25. La Ubicación cambia
las reglas en las Redes Sociales
• ¿Qué has hecho?
Pasivo
• ¿Qué estás haciendo?
En Tiempo
Real
• ¿Dónde estás? ¿Puedo unirme?
Participativo
40. Un código Tag tiene 5 líneas de triángulos de colores que
contienen información codificada que será leída e
interpretada por un teléfono móvil. Estos códigos pueden
usarse para distribuir cuatro tipos de datos:
1. Texto simple
2. Un número telefónico
3. Una vCard
4. Una dirección Web
Los códigos Tag conectan el mundo real con el mundo
virtual de la web
Conecta con experiencias Se mide el tráfico de
El código se crea y publica
móviles para los lectores cada código
61. Ulises Urban
Diseñador web
ulises.urban@tesseractspace.com < email
@ulises_urban < twitter
www.tesseractspace.com/blog <
blog
Notes de l'éditeur
“un únicodato—nuestrascoordenadas— tiene el potencial de cambiartodasnuestrascomunicaciones: dóndecompramos, con quiénhablamos, quéleemos, québuscamos, a dóndevamos— todo cambia unavezqueunimosnuestraubicación y la web.”Mathew Honan, Wired Magazine, enero 2009http://www.wired.com/gadgets/wireless/magazine/17-02/lp_guineapig?currentPage=all#¿Comoayuda la geolocalización?
Ad hoc networkingA mobile ad hoc network is an opt-in group of mobile devices in the same immediate area linked to a master device. These groups are then able to communicate freely with each other. This sort of social networking is used mostly during events so the host (operating the master device) can provide information, suggestions or coupons specific to the event. Examples include Apple's iGroups and Hot Potato.Food sourcingA less-used form of geosocial networking is one mostly used by fast food restaurants, like 4Food, in which customers check-in their orders rather than themselves. Users choose the ingredients of their order, name it, and are awarded points for every order based on their suggestion. Customers are given discounts and coupons for their involvement and the restaurant receives more customers.FreelancingFreelancing networks are created with the specific purpose to allow users to find or post temporary employment opportunities. Users establish and operate a professional profile and are able to connect with past and possible employers, employees, colleagues, classmates and friends.Location-planningWith location-planning, or social-mapping, users are able to search and browse nearby stores, restaurants, etc. Users Venues are assigned profiles and users can rate them, share their opinions and post pictures. These networks use the location of mobile phones to connect users and may also provide directions to and from the venue by linking to a GPS service. Examples include Google's Ogle Earth, Tagzania and forms of collaborative mapping.MoodsourcingSome networks use Moodsourcing as a recreational way to make user's status's seem more similar to personal interaction. In addition to checking in, users convey their current mood with a corresponding emoticon.Paperless ticketingPaperless ticketing is a feature that uses smart phones as digital tickets for events and travel. Besides becoming more convenient than the normal ticketing process, Paperless Ticketing eliminates wasteful paper use. Examples include Apple's recently purchased patent for a travel ticketing app, ITravel,and Ticketmaster's smart phone application.Social shoppingSocial shopping service users create personal profiles to collect information on different items they find. Instead of simply updating their status on other social networks with a description or link of their purchases, users download software that allows them to grab images of those products to post on their own shopping lists. Some Social Shopping sites form affiliate relationships with merchants, who often pay percent commissions on sales that come as a result of their products being featured on other sites. Sites have gone so far as to allow users to add their credit card number so their purchases are automatically checked in.