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KUKA PELKÄÄ TROLLIA? 
CASE Arla #Somekokki
HELLO 
my name is 
Arla Oy – Ulla Jones - @UllaJones 
ULLA JONES
HELLO 
my name is 
Arla Oy – Ulla Jones - @UllaJones 
Twitter @ullajones
Arla Oy – Ulla Jones - @UllaJones
Arla Oy – Ulla Jones - @UllaJones
Arla Oy – Ulla Jones - @UllaJones
Arla Oy – Ulla Jones - @UllaJones
131 037 kävijää - 103 927 uniikkia kävijää – keskim. sivulla vietetty aika 1 m 13 s 131 037 kävijää - 103 927 uniikkia kävijää – keskim. sivulla vietetty aika 1 m 13 s 
Arla Oy – Ulla Jones - @UllaJones
1000 twiittiä 
joista 880 sisälsi #somekokki 
Arla Oy – Ulla Jones - @UllaJones
‘kattavuus’ 
13 000 000 
Arla Oy – Ulla Jones - @UllaJones
23.-24.8. 
Arla Oy – Ulla Jones - @UllaJones
Arla Oy – Ulla Jones - @UllaJones
OPPI #1: 
RESURSOI LÄSNÄOLO 
Arla Oy – Ulla Jones - @UllaJones
Arla Oy – Ulla Jones - @UllaJones
OPPI #2: 
PROSESSIT KUNTOON 
Arla Oy – Ulla Jones - @UllaJones
Arla Oy – Ulla Jones - @UllaJones
OPPI #3: 
PANOSTA 
KILPAILUSÄÄNTÖIHIN
Arla Oy – Ulla Jones - @UllaJones
OPPI #4: 
SIJOITA MYÖS 
KONEPELLIN ALLE 
Arla Oy – Ulla Jones - @UllaJones
http://www.nytimes.com/2014/08/24/sunday-review/dealing-with-digital-cruelty.html?smid=tw-share 
““Nobody makes you feel anything”” 
Arla Oy – Ulla Jones - @UllaJones
Arla Oy – Ulla Jones - @UllaJones
OPPI #5: 
HENGITÄ JA JATKA 
Arla Oy – Ulla Jones - @UllaJones
Arla Oy – Ulla Jones - @UllaJones
Kiitos 
@jarilahdevuori 
@TimoRonkanen 
@ElliTuominen 
@OutiFagerlund 
@AnttiAiraksinen 
Arla Oy – Ulla Jones - @UllaJones
SHIT HAPPENS 
Arla Oy – Ulla Jones - @UllaJones
SHIT HAPPENS 
Arla Oy – Ulla Jones - @UllaJones 
OPI JA JATKA ETEENPÄIN
#Digitalist Future Media Forum -puheenvuoro Ulla Jones 14.10.2014

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#Digitalist Future Media Forum -puheenvuoro Ulla Jones 14.10.2014