2. Target relevant customers.
Remarketing with Google
What is Remarketing?
• Remarketing is a way for you to show your ads to people who
visited your website but didn't complete a desired action; for
example, making a purchase or signing up
• It is a powerful way to stay engaged with your target audience and
can radically improve return on investment for your marketing
campaigns
What? Tips for
success
ConclusionHow it
works
Benefits
3. Target relevant customers.
Remarketing with Google
What are the benefits of
Remarketing?
More relevancy, more leadsRemarketing increases the relevancy of
your campaigns. You're targeting the right people with the right
message
Wide coverageThe Google Display Network reaches millions of unique
internet users around the world
Message evolutionWith Remarketing you move from a generic
message to a segmented message once prospects have visited your
site and expressed interest
What? Tips for
success
ConclusionHow it
works
Benefits
4. Target relevant customers.
Remarketing with Google
How does it work?
A user visits your
website but does not
make a purchase or
complete an action
Google places a
“cookie” in this user’s
browser to show they
visited your website
The user leaves your
website and navigates
through other websites
on the Google Display
Network
The “cookie” triggers
your ad to show on
these GDN sites. This
gives you another
chance to advertise to
this user
What? Tips for
success
ConclusionHow it
works
Benefits
5. Target relevant customers.
Remarketing with Google
Your audience before
Remarketing.
• People are searching the internet for products and services
• They benchmark and compare during the buying process, so it’s
important to ensure you have a presence when they do so
What? Tips for
success
ConclusionHow it
works
Benefits
6. Target relevant customers.
Remarketing with Google
• You can target people who have previously visited your
website but not performed a desired action
• For each new site they visit they are served your ad again -
reminding them of your business as they continue to browse
the web
What? Tips for
success
ConclusionHow it
works
Benefits
Your audience with
Remarketing.
7. Target relevant customers.
Remarketing with Google
How can I make it work
for me?
• The key is to have very tactical messages
– drive customers to your website with an exclusive offer
• Target people who have browsed your website but not converted
• Target customers who have started but not completed an online form
What? Tips for
success
ConclusionHow it
works
Benefits
8. Target relevant customers.
Remarketing with Google
Conclusion.Why should I use
Remarketing?
Remarketing gets results.
• Generally, new visitors do not convert on the first visit
• Retarget the right users with the right message and you could
increase conversions
What? Tips for
success
ConclusionHow it
works
Benefits
9. Target relevant customers.
Remarketing with Google
If you have any queries or would like help setting
up Remarketing with Google please contact:
Ullash Tiwari
UK - ullash@oscarthompson.co.uk
Australia - Ullash@thetreesandtheforests.com.au
Thank you.
