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“ The Good, the Bad and the Ugly ”
            Natural Capitalists Consulting Ltd
                                  July 8, 2010
“ The Good ” – Adidas Ag

Environment Approach
• Reduction of energy, waste
  and water in supply chain
• Conduct a gap analysis of
  the environmental
  performance
“ The Good ” – Adidas Ag

Products
• “Better Place program” consist of organic
  and recycled material components
• Green product
Labour
• Launch Group Employment Guidelines
• Open process on regulatory
“ The Bad ” – IKEA - On the right road…

• Environmental action plan
• Collaborations
• Products
• Recyclable materials
• Replacing / eliminating
  chemicals
• GreenTech - €50m venture
  capital fund
“ The Bad ” – IKEA

An unsustainable business model !
• Legally harvested
  wood?
• Product quality
• Product durability
• Store proximity
                       “IKEA is the least sustainable
                           retailer on the planet.”
                                 Wig Zamore
“ The Ugly ” – Monsanto

             The Ugly SD




SD = the conversion of an ecological
crisis into a market of scarce resources.
“ The Ugly ” – Monsanto


• ‟Terminator„ seeds
• Creators of rGBH
• Water conservation
  practices


                          “Actions speak
                        louder than words”
Summary


                         CSR
             Company               Sustainable
                       Conscious


”The Good“
                                       ?
”The Bad“


”The Ugly“

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The good the bad the ugly presentation team 2 - 2003 format

  • 1. “ The Good, the Bad and the Ugly ” Natural Capitalists Consulting Ltd July 8, 2010
  • 2. “ The Good ” – Adidas Ag Environment Approach • Reduction of energy, waste and water in supply chain • Conduct a gap analysis of the environmental performance
  • 3. “ The Good ” – Adidas Ag Products • “Better Place program” consist of organic and recycled material components • Green product Labour • Launch Group Employment Guidelines • Open process on regulatory
  • 4. “ The Bad ” – IKEA - On the right road… • Environmental action plan • Collaborations • Products • Recyclable materials • Replacing / eliminating chemicals • GreenTech - €50m venture capital fund
  • 5. “ The Bad ” – IKEA An unsustainable business model ! • Legally harvested wood? • Product quality • Product durability • Store proximity “IKEA is the least sustainable retailer on the planet.” Wig Zamore
  • 6. “ The Ugly ” – Monsanto The Ugly SD SD = the conversion of an ecological crisis into a market of scarce resources.
  • 7. “ The Ugly ” – Monsanto • ‟Terminator„ seeds • Creators of rGBH • Water conservation practices “Actions speak louder than words”
  • 8. Summary CSR Company Sustainable Conscious ”The Good“ ? ”The Bad“ ”The Ugly“