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As Farrah has pointed out, What is an insight?

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As Farrah has pointed out, there's no such thing as AN INSIGHT - a reified object of
insightfulness: [Remember - there's no such thing as an insight - they are a kind of
reified strategic currency we use as an industry, no doubt useful but not technically that
kind of noun, there's no THING called an insight, insight describes a quality or process
of developing a deep and intuitive understanding of something.] "
"
But to define them in a useful way for our purposes you often end up with that unspoken
human truth idea, which is fine. "
"
To round that out I would say an insight is a deep penetrating observation or
interpretation thereof that unlocks growth and provides inputs into strategy and a launch
pad for ideas. A good insight is fresh, deep, focused, and directional.

Faris Yakob
Principal
Genius Steals New York
U.S.A
Penetrating Interpretation

Publié dans : Marketing, Business
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