As Farrah has pointed out, there's no such thing as AN INSIGHT - a reiﬁed object of
insightfulness: [Remember - there's no such thing as an insight - they are a kind of
reiﬁed strategic currency we use as an industry, no doubt useful but not technically that
kind of noun, there's no THING called an insight, insight describes a quality or process
of developing a deep and intuitive understanding of something.] "
But to deﬁne them in a useful way for our purposes you often end up with that unspoken
human truth idea, which is ﬁne. "
To round that out I would say an insight is a deep penetrating observation or
interpretation thereof that unlocks growth and provides inputs into strategy and a launch
pad for ideas. A good insight is fresh, deep, focused, and directional.
Genius Steals New York