The document proposes a transformation and synergy between KapanLagi.com and Telkom to create Indonesia's number one online portal. Currently KapanLagi focuses on entertainment but also has sections for sports, classifieds, and communities. The document outlines how partnering with Telkom could help KapanLagi aggregate top media content from TV stations, music labels, and news sources to expand beyond entertainment. This would allow KapanLagi to leverage Telkom's assets like email, search, mobile, and broadband to become a leading portal through content aggregation, new revenue streams, and accelerated growth.

1. KapanLagi.com
2010 a transformation
& a proposal
by Steve Christian
KapanLagi.com CTO & Founder
image (c) ~iustyn, deviantart

2. What we have
3.5%
Woman
Classified
20%
Community
4.2%
Entertainment Lifestyle
51% Music 1.0%
8.5%
Bola 4.5%
Game
7.3%
image (c) ~iustyn, deviantart

3. 2010

4. 2010: Valentine Theme

5. 2010: Telkomsel Theme

6. 2010: Halloween Theme

7. Our Positioning
image (c) ~iustyn, deviantart

8. We are #1 Entertainment site
IN TERMS OF UNIQUE USERS
Kompas
Okezone
KapanLagi.com* DetikHot*
Vivanews
*Based on Comscore Asia
Pacific, First Quarter 2009
Marketplace, Bola, Game,
Woman, etc are excluded image (c) ~iustyn, deviantart

9. We are #1 Entertainment site
IN TERMS OF SEARCH ENGINE LISTING
Kompas* Vivanews*
790.000+ pages
360.000+ pages
KapanLagi.com*
1.500.000+ pages
Okezone*
1.000.000+ pages
DetikHot
50.000+ pages
*All pages, not only entertainment. Based on
Google keywords: site:kapanlagi.com, site:
detikhot.com.. (Feb 2010)
image (c) ~iustyn, deviantart

10. We are #1 Entertainment site
IN TERMS OF BRAND AWARENESS
KapanLagi.com DetikHot
*Based on Yahoo
Internal Surveys
image (c) ~iustyn, deviantart

11. What’s Next?
image (c) ~iustyn, deviantart

12. image (c) ~dadoubler deviantart

13. How big is Bola.net?
IN TERMS OF OUR ENTIRE PAGEVIEWS
Entertainment
51% 6 years
Bola
4.5% 6 months
image (c) ~dadoubler deviantart

14. How big will it be?
A PROJECTION
Bola Entertainment
A projected comparison based on DetikHot
and DetikSport
image (c) ~dadoubler deviantart

15. Classified
image (c) unknown

16. How big is our Classified?
IN TERMS OF OUR ENTIRE PAGEVIEWS
20%
Classified
18 months
About our classfied:
Entertainment - Focused in Cars
- Partnering with dealers in 8
51% 6 years cities
- Over 5.000 cars listed
- Second biggest after KasKus
- Will soon launch Property ad
image (c) unknown

17. How big will it be?
A PROJECTION
Facts:
Craiglist is the biggest classified
site in the world. Ranked #10
in the US
Compare to CNN, #16
Classified
We don’t have a serious player
in classified market except
KasKus which is also known
as a forum/community site
Some start-ups include:
Rumah123, Mobil123
Entertainment
image (c) unknown

18. How long?
image (c) ~iustyn, deviantart

19. 2003-2009
How long will it take? 2008-2013
A PROJECTION 2009-2012
5 years
3 years
6 years
Based on our internal projection, calculated Be not afraid of growing slowly, be afraid only of standing still.
from growth month to month and comparing Chinese Proverbs
past experiences with the entertainment
channel image(c) Road To Oblivion - Robert Mekis

20. a mini portal
KapanLagi.com as
a mini portal with:
- Entertainment
- Sport (Bola)
- Classified
2013completed*
our plan is
*Assuming nothing
happens in 2012
image(c) Road To Oblivion - Robert Mekis

21. What’s a portal?
image (c) mehmetyasa, deviantart

22. a portal - a simplified definition
Yahoo!
Google
Facebook a wannabe
China’s Baidu*
China’s QQ*
India’s Rediff*
Brazil’s Universo*
*Country Winners excel in Local Content.
image (c) mehmetyasa, deviantart

23. a portal consists of
Email Yahoo!
Search Google
News Facebook
Classified China’s Baidu
China’s QQ
News plays important role,
especially in fighting foreign India’s Rediff
dominance like in China,
Brazil and India Brazil’s Universo
image (c) mehmetyasa, deviantart

24. what news?
Politics
Economy
News
Sports
Entertainment
Yahoo is building its way to
be the number one portal in
our beloved country,
Indonesia.
image (c) mehmetyasa, deviantart

25. Now.. back to KapanLagi.com
image (c) ~iustyn, deviantart

26. what do we need?
image (c) ~iustyn, deviantart

27. a national power to back us up
image (c) ~iustyn, deviantart

28. to be the mega portal of Indonesia
image (c) Piston Broke

29. We need a synergy | We need Telkom
image (c) ~hdwphotography deviantart

30. Why a synergy?
A MEGA PORTAL
a mini portal
image (c) ~hdwphotography deviantart

31. How Telkom could help?
Email Plasa.com
an international partnership
Search (Google)
News KapanLagi++
Classified Infomedia
image (c) ~hdwphotography deviantart

32. How Telkom could help?
Politics
Economy
News
Sports
Entertainment
YesTV + Telkom Vision + Speedy
+
Telkomsel + Music Label*
* Content Aggregation
image (c) ~hdwphotography deviantart

33. How Telkom could help?
Politics
Economy
News
Sports
Entertainment
Telkom would enable us to AGGREGATION
aggregate the country top media There’s no online giant
contents : RCTI, Indosiar, SCTV, stand-alone media
Kompas, Jawa Pos, Tempo, etc company*
* Some examples:
CNN.com is a subsidiary of CNN Network
BBC.co.uk = BBC Network
image (c) ~hdwphotography deviantart

34. the power of content aggregation
image (c) ~andry101 deviantart

35. What content aggregation could do?
Music Labels
Telkom will empower
TV Stations
them to license their
content globally
Small Businesses
image (c) ~andry101 deviantart

36. Case Studies
HOW CONTENT COMPANY DEAL WITH THE INTERNET GIANTS
Universal vs Imeem
(now MySpace/News
CBS vs Google Corp)
You Tube
2007
Google YouTube
+ Indian
Google YouTube Premier League
+ Disney
While our contents (TV & Music Clips) freely available on YouTube or MySpace Imeem.
And no one has the power to cut a deal
image (c) ~andry101 deviantart

37. TERRA | TELEFONICA
BEFORE LYCOS
Terra, founded and owned by Telefonica, was a major portal player for spanish-speaking
countries, expanded its network from Spain to Latin America, aggregating everything from
news content to music.

38. TERRA | TELEFONICA
BEFORE LYCOS
INVERTIA
finance portal
EDUCATERRA
education portal
UNO-E
TERRA internet banking
RUMBO
travel portal
ATREA
real estate portal
AZELER
car classified
MAPTEL
online map
It went beyond news/content portal to niches with strong individual brands. The company
went south after ambitious Lycos takeover to enter US Market for over US$12 B in shares
swap.

39. Myriad of possibilities
KAPANLAGI
+
TELKOMSEL APPLE ITUNES
+
MUSIC LABELS
KAPANLAGI
+
TELKOM GOOGLE YOUTUBE
+
TV
KAPANLAGI
+
TELKOMSEL MYSPACE IMEEM
+ (NEWS CORP)
MUSIC LABELS
image (c) ~andry101 deviantart

40. Massive potentials
KAPANLAGI + TELKOM =
ACCELARATED GROWTH
image (c) ~hdwphotography deviantart

41. Massive potentials
KAPANLAGI + TELKOM =
NEW REVENUE STREAMS
image (c) ~hdwphotography deviantart

42. Massive potentials
KAPANLAGI + TELKOM =
#1 PORTAL
image (c) ~hdwphotography deviantart

43. Massive potentials
TELKOMSEL will have a
news portal mobile portal.
(mobile advertising market)
classified
email/comm
streaming music KAPANLAGI + TELKOM
streaming movie
community TELKOM SPEEDY will have
an online destination
mobile portal (advertising revenues +
less international bandwidth)
city guide/map TELKOM VISION will have
more branded content
e-music store (attract new subscribers)
image (c) ~hdwphotography deviantart

44. Thank You.
Image (c)