project management by umar jamil

2. Orient Advertising Company
Group Members :
Faiz Majeed 2045/Fet/Bsee/F-13
Umar Jameel2043/Fet/Bsee/F-13
Waseem Qamar 2045/Fet/Bsee/F-13
Vijay Kumar 2115/Fet/Bsee/F-13

3. About Company
 THE COMPANY WAS ESTABLISHED IN 1950’S.
 IT WAS FOUNDED BY S.A.M HASHMI .
 LATER ON IT WAS LED BY HIS YOUNGER BROTHER S.H
HASHMI.
 TODAY THE COMPANY HAS IT’S 6 BRANCHES IN PAKISTAN.
 IT’S HEAD OFFICE IS IN ISLAMABAD THE ADDRESS OF THE
OFFICE IS Orient House, Street # 6, Abbasi Market, Block-
3, F-8/3

4. Project Life Cycle
 PRE PHASE
 PLANNING PHASE
 DESIGN AND DEVELOPMENT PHASE
 IMPLEMENTATION (EXECUTION) PHASE
 Hand Over Phase

5. PRE PHASE
 Should we do this add ??
 Do we have sufficient Budget ??
 How much time will it take ??
 Does it have any risk ??
 Does this add will be beneficial for Company ??
 Is the product really as it is stated ??

6. PLANNING PHASE
 What kind of publicity should it be ?? (Poster, Animation Or
Video )
 If the publicity/ad consists of poster then where it should
be displayed ?
 If the publicity/add consists of animation/video then
where it should be played ? ( Local screens Or T.V
Channels )
 Where it should be filmed.
 Whom should we cast ?? ( Actor , Sports Man, Singer ,
Models )

7.  The budget provided by the company was sufficient.
 We decided to take Shan for our ad.
 We were facing difficulty in deciding place for the shooting.
 We also had to find an experienced director , cast & crew.
Mobilink Ad

8. Design And Development Phase
 In this Phase we decide how to complete this project as
good as possible.
 We also make necessary changes in planning where ever
required.
 Regarding to our project it was decided that the shooting
should be done outdoor.
 Also the ad should contain several types of people so that
it could be more affective.
 Because of busy schedule of Shan we took Ali Zafar
because he was also a brand ambassador of Mobilink.

9. IMPLEMENTATION (EXECUTION) PHASE
 This is a stage where we start our practical work and
implement our all planning .
 Here we gather all our sources and bring every little thing
in use.
 First we finalized shooting date for ad with Ali Zafar.
 Finally we had Asim Raza as our director.
 First we decided to go to outdoor for shooting but it was
difficult to manage all the cast & crew because of some
situations we were facing at that time .
 So it was finalized that the shooting should be done
indoor.

10.  After finalizing the place we had to change the theme of our ad.
 We had to create all the suitable environment for the shooting.
 Some scenes had to contain some places which should show the
Elite class, some had to show lower class.
 We could not go to place to place for shooting one scene it could
have increased our budget .
 So we decided to add some sort of graphics/animation that
should meet our requirement .

11. Hand Over Phase
 The ad was finally made by the company .
 Now it was time to show the ad to the Client for his
approval.
 The ad was shown to the Marketing Head(Moied Javed) of
the Mobilink and his Team .
 They accepted the ad and then it was telecasted on the
T.V channels