STRATEGI BISNIS

Understanding Strategies Chapter 2

MCS ,[object Object],Orgn #1 Strategi #3 Orgn #3 Orgn #2 Strategi #2 Tailored control #1 Strategi #1 Tailored control #3 Tailored control #2

Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Investasi Hutang R/E Setoran Investasi pemegang saham Keseimbangannya harus dijaga

Profitabilitas Fokus: Laba dalam jangka panjang BUKAN jangka pendek Pengeluaran semasa (current) bisa mengurangi laba semasa, tapi meningkatkan laba dengan berlalunya waktu Misal: pengeluaran R&D

Revenue? Expense? Info yang lain? atau atau Mana yang lebih anda utamakan?

CEO lain: Ukuran adalah sasaran utama Masalah? Menjadi besar Investasi besar Pendapatan naik; Biaya tetap Pendapatan naik; Biaya turun Pendapatan naik; Biaya naik Return?

Maximizing Shareholder Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risiko Preferensi risiko Return + Tugas manajer Menciptakan laba Kelebihan Pemeliharaan modal Menjaga aset dan +

Multiple stakeholders approach Pasar produk Organisasi Pasar modal Pasar faktor Pencarian dana Penjualan produk Modal manusia & BB Pemegang saham Pelanggan Pegawai & komunitas Mana yang lebih penting? Pertanyaan: Apa yang diinginkan oleh masing-masing pasar?

Analisis lingkungan Analisis internal Sesuaikan kompetensi internal dengan kesempatan eksternal Strategi perusahaan #2 S & W: Tentukan kompetensi inti O & T: Tentukan kesempatan Strategi perusahaan #1 Strategi perusahaan #3

Strategi organisasi secara keseluruhan Strategi unit bisnis Strategi unit bisnis Strategi unit bisnis Konsisten dengan Konsisten dengan

Corp level strategy BU level strategy How to compete Where to compete Right mix of biz

Corp What biz? Biz unit Biz unit Biz unit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deployment of resources

Corp classification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],One line of biz Unrelated diversified Related diversified Single industry

Single industry firms ,[object Object],[object Object]

Unrelated diversified firms ,[object Object],[object Object],[object Object],[object Object],[object Object]

Related diversified ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kinerja Unrelated Single industry Related diversified Diversification Competency-based growth > >

Single industry firm Related diversified Unrelated diversified Control design issue?

Corp level competition Sunsilk vs. Pantene Clear vs. Head & Shoulder Lifebuoy vs. Rejoice Dove vs. Herbal Essence Where: Costs are incurred Revenues are earned BU level competition Unilever vs. P&G

Strategi unit bisnis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Misi unit bisnis ,[object Object],[object Object],[object Object],[object Object],[object Object]

BCG ,[object Object],[object Object],[object Object]

Cash source High Low High Low Cash use

Kelemahan BCG Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GE Grid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BU competitive advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analisis industri ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lima kekuatan ,[object Object],[object Object],[object Object]

Menghadapi peluang dan mengembangkan CA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value chain ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Value chain

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