How Consumers Use
Technology and Its Impact on
their lives
Post-Graduate Diploma in Digital
Marketing Management
Unit 1: Evolution of Digital Marketing
Assignment 2
By: Umeda Yeole
Student ID: 76514860

Evolution of the number of internet users over the last 20 years…
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
0
1,000
2,000
3,000
4,000
5,000
6,000
2021 2020 2019 2018 2017 2016 2015 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000
Evolution of Internet Users Over last 20 Years
Number of Users (Millions) Internet Users (%)
Fig., History and Growth of the Internet from 2000 till Today
• The internet has been a major part of our
lives for over twenty years. The Internet has
become more than just a place where we go
to share information with each other, it’s
now an integral part of our society.
• The evolution of the internet has been
nothing short of amazing.
• Here you go with Some highlights
2000: The first website ever created was WWW
2002: Google introduced.
2005: Facebook becomes available for Public
2010: iPhone released the 3G technology Etc.,
behind chart denotes the growth of internet
users increased by 57% within 20 years all over
the world.
(Internet Growth Statistics 1995 to 2021 - the Global Village Online, 2022)

There are 4.66 billion internet users in the world today [According to world
statistic Digital Report, 2021]. Out of a total population of 7.83 billion, almost
5.22 billion are mobile users out of that 4.20 billion are active on social media.
Changes in the number of people accessing the internet
DataReportal – Global Digital Insights. 2021

Fig., Classified users of internet in the world,2021
Asia
53%
Europe
14%
Africa
11%
Lat Am/Carib
10%
North America
7%
Middle East
4%
Australia
1%
Asia Europe Africa Lat Am/Carib North America Middle East Australia
• According to [world’s
statistic Digital report of
classified users of
Internet, 2021],
• The ratio of internet
users in overall world,
Region Asia has the 53%
of internet users than
other regions which
looks significantly higher.
Statista. 2021. Internet users by global regions 2021

Changes in the Internet Speed from 1983 to 2018
Some of the most notable changes you might have
noticed.
1. Social Media: Social media is now a major platform
for communication and advertising. It’s where we
express ourselves and where we find out about what’s
going on in the world!
2. Voice Control: The use of voice control is becoming
more and more popular as time progresses. It’s even
predicted that by 2020, half of all households will own a
voice-activated device, such as Google Home or Amazon
Echo!
3. Online Shopping: Online shopping was once just for
those who were technologically savvy. Nowadays, it's
normal to order your favourite things from home using
just your phone! There are also apps like Instacart or
Door Dash that.
4. The increase in speed is due to competition between
different companies that want their service to be faster
than others. With more and more people using the
internet every day, there will continue to be an increase
in speed for this technology.
The internet has a lot of changes in the last couple of decades.
If you compare the speed in 2000 to the one we have now, there is a
drastic difference in between. The internet speed in 2000 was 0.07
MB/s with the average download speed being 3 KB/s.
In 2017, its 100x faster at 8 MB/s and with an average download speed
of 10 MB/s.
(Internet Growth Statistics 1995 to 2021 - the Global Village Online,
2022)

Where & How customers search for information?...
• In this digital age, customers are turning to the internet for answers before they make to purchase. In fact, 75 %
of all customer research is done online. Around 10% of people prefer to find answers via forums like Reddit or
Quora etc., Before make purchase 63% of people prefer to check reviews on Amazon and 33% check reviews on
other retail websites.
• But, many people still rely on more traditional methods for their research. For instance, according to a study
published by Forrester research, 48% of customer say that they prefer to search for information in person and
37% do so with a researcher or librarian.
Statista. 2021. Internet Search by global regions 2021

Strategies consumer use to search query (Information)?
Navigational : Informational : Transactional :
Looking For Information
Examples of informational
queries History of
Samsung, Best features of
Apple, benefits of medical
insurance etc.,
Looking For Buy
Examples of informational
queries Add to Wishlist,
Pay now, Purchase your
order etc.,
Looking For Navigation
Examples of Navigational
Queries are Top
Restaurants in UK, Best
Fashion institute in the
London.. Etc.,
Three-types-of-search-queries, Wordstream

Digital Devices used by people
List of Digital Devices
1. Mobile
2. Desktop
3. iPad
4. Mouse
5. Speaker
6. Digital Watches
7. Flash Drives
8. Scanners
9. Printers
10. Keyboards Etc.,
0% 20% 40% 60% 80% 100%
SmartPhones
Headphones
Tablet
Wearable(Smart Watches/Fitness Tracker)
E-Reader
None of Above
Share of Respondents
SmartPhone 96%
Headphones 63%
Tablets 60%
Wearables (Smart Watch,
Fitness Tracker)
32%
E-Reader 19%
Statistics denotes that,
smartphone users are
around 96%, means desktop
users are completely
declined as compared to
portable devices.
Statista. 2021. Internet Devices, 2021

How people can access the internet via different devices? Smartphones became the most
important device for accessing
the internet and in 2020,
significantly more people
identified smartphones as their
most important device compared
to laptops or desktop computers.
As phones continue to improve
with displays and mobile data
infrastructure, they are
consuming more data than ever
before. From 2015-2018
smartphone usage increased from
7.29 million gigabytes to 211
million gigabytes of data
consumed per. Despite this
increase, service providers have
seen no change in revenue
generated from these services
since 2010 - earning 1.73 billion
British pounds which was exactly
what it earned back then!
4G currently offers the fastest means of downloading data with a mobile device, but 5G
will blow it out of the water in just a few years. Once 5G devices are more widely
available and affordable, 155 million subscribers can be expected in Western Europe by
2024.. DataReportal – Global Digital Insights. 2021

What consumers prefer to buy online?
Consumer
electronics
19%
Books
19%
Clothing and
apparel
18%
Household goods
11%
Office supplies
8%
Consumer packaged
goods
8%
Sporting goods
5%
Pet supplies
6%
Food & groceries
6%
• According to 2021 consumer online
shopping report, 19% of Consumers
prefer to buy electronics gadgets and
18% of audience attracted to fashion
and more 18% of attracted towards
materials like books. And 11% of
consumer attracted to household
goods.
• These things have significantly higher
ratio in statistic of what consumers
prefer to buy online.
consumer online shopping report, 2021

Online
Video
Consumption
2021
According to the latest online video consumption statistics, even though 93.4 percent of global internet users watch digital
videos each week, over half do so in music videos and comedy/viral content. The most popular type of videos are music
with 53% which is followed by how-to or tutorials at 31%. Live streaming ranks third with 30%, while gaming comes fourth
at 29%.
Video consumption statistics, 2021

Impact of the Covid-19 Pandemic on consumer behaviour
The majority of people who were infected with
covid 19, made a living trading in virtual items,
and this led to them not being able to purchase
goods and services which were physical in nature.
For example: food, water or other products that
people would need in order to survive and not die
due to starvation or dehydration.
Many people are now spending less because they
feel as though they do not have the money to
spend on anything other than necessities. In some
cases, this new behaviour has been a positive
change as some people have been able to spend
more time on their self-care practices such as
exercise and healthy eating - both of which have
been shown to help reduce stress levels. On the
other hand, some people have started
overspending as a way to cope with their
increased feelings of isolation and loneliness that
come from being stuck at home for long periods
of time without human contact.
The pandemic has had a major impact on consumer behaviour
and their purchasing choices.
(Güngördü Belbağ, 2021)

Changes in
consumer
trends
Impacted
by Covid 19
Forbes, Powerful Consumer Trends To Watch In 2021

Today's technological advances for consumer trends
Safely managing
the complexity – AI
Devices with a
longer shelf life
Technical
Advancement for
Remote/Hybrid
Work
Incorporation Of
VR And AR In
Online Shopping
virtually try on
products
Specifically for
Ecommerce
Social media usage
for Brand
engagement
Customer
experience
collection
softwares
5G
Live /Automated
Chatbots
Biometric based or
Password based
security
(Panel®, 2022)

Conclusion
• Technology is the backbone
of everything we do, and the
number of gadgets we use is
only increasing.
• It’s hard to imagine what the
future will bring, but what’s
clear is that technology has
already changed our lives.

References
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2021].
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