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How consumers use technology and its impact on their lives assignment 2

  1. How Consumers Use Technology and Its Impact on their lives Post-Graduate Diploma in Digital Marketing Management Unit 1: Evolution of Digital Marketing Assignment 2 By: Umeda Yeole Student ID: 76514860
  2. Evolution of the number of internet users over the last 20 years… 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 0 1,000 2,000 3,000 4,000 5,000 6,000 2021 2020 2019 2018 2017 2016 2015 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Evolution of Internet Users Over last 20 Years Number of Users (Millions) Internet Users (%) Fig., History and Growth of the Internet from 2000 till Today • The internet has been a major part of our lives for over twenty years. The Internet has become more than just a place where we go to share information with each other, it’s now an integral part of our society. • The evolution of the internet has been nothing short of amazing. • Here you go with Some highlights 2000: The first website ever created was WWW 2002: Google introduced. 2005: Facebook becomes available for Public 2010: iPhone released the 3G technology Etc., behind chart denotes the growth of internet users increased by 57% within 20 years all over the world. (Internet Growth Statistics 1995 to 2021 - the Global Village Online, 2022)
  3. There are 4.66 billion internet users in the world today [According to world statistic Digital Report, 2021]. Out of a total population of 7.83 billion, almost 5.22 billion are mobile users out of that 4.20 billion are active on social media. Changes in the number of people accessing the internet DataReportal – Global Digital Insights. 2021
  4. Fig., Classified users of internet in the world,2021 Asia 53% Europe 14% Africa 11% Lat Am/Carib 10% North America 7% Middle East 4% Australia 1% Asia Europe Africa Lat Am/Carib North America Middle East Australia • According to [world’s statistic Digital report of classified users of Internet, 2021], • The ratio of internet users in overall world, Region Asia has the 53% of internet users than other regions which looks significantly higher. Statista. 2021. Internet users by global regions 2021
  5. Changes in the Internet Speed from 1983 to 2018 Some of the most notable changes you might have noticed. 1. Social Media: Social media is now a major platform for communication and advertising. It’s where we express ourselves and where we find out about what’s going on in the world! 2. Voice Control: The use of voice control is becoming more and more popular as time progresses. It’s even predicted that by 2020, half of all households will own a voice-activated device, such as Google Home or Amazon Echo! 3. Online Shopping: Online shopping was once just for those who were technologically savvy. Nowadays, it's normal to order your favourite things from home using just your phone! There are also apps like Instacart or Door Dash that. 4. The increase in speed is due to competition between different companies that want their service to be faster than others. With more and more people using the internet every day, there will continue to be an increase in speed for this technology. The internet has a lot of changes in the last couple of decades. If you compare the speed in 2000 to the one we have now, there is a drastic difference in between. The internet speed in 2000 was 0.07 MB/s with the average download speed being 3 KB/s. In 2017, its 100x faster at 8 MB/s and with an average download speed of 10 MB/s. (Internet Growth Statistics 1995 to 2021 - the Global Village Online, 2022)
  6. Where & How customers search for information?... • In this digital age, customers are turning to the internet for answers before they make to purchase. In fact, 75 % of all customer research is done online. Around 10% of people prefer to find answers via forums like Reddit or Quora etc., Before make purchase 63% of people prefer to check reviews on Amazon and 33% check reviews on other retail websites. • But, many people still rely on more traditional methods for their research. For instance, according to a study published by Forrester research, 48% of customer say that they prefer to search for information in person and 37% do so with a researcher or librarian. Statista. 2021. Internet Search by global regions 2021
  7. Strategies consumer use to search query (Information)? Navigational : Informational : Transactional : Looking For Information Examples of informational queries History of Samsung, Best features of Apple, benefits of medical insurance etc., Looking For Buy Examples of informational queries Add to Wishlist, Pay now, Purchase your order etc., Looking For Navigation Examples of Navigational Queries are Top Restaurants in UK, Best Fashion institute in the London.. Etc., Three-types-of-search-queries, Wordstream
  8. Digital Devices used by people List of Digital Devices 1. Mobile 2. Desktop 3. iPad 4. Mouse 5. Speaker 6. Digital Watches 7. Flash Drives 8. Scanners 9. Printers 10. Keyboards Etc., 0% 20% 40% 60% 80% 100% SmartPhones Headphones Tablet Wearable(Smart Watches/Fitness Tracker) E-Reader None of Above Share of Respondents SmartPhone 96% Headphones 63% Tablets 60% Wearables (Smart Watch, Fitness Tracker) 32% E-Reader 19% Statistics denotes that, smartphone users are around 96%, means desktop users are completely declined as compared to portable devices. Statista. 2021. Internet Devices, 2021
  9. How people can access the internet via different devices? Smartphones became the most important device for accessing the internet and in 2020, significantly more people identified smartphones as their most important device compared to laptops or desktop computers. As phones continue to improve with displays and mobile data infrastructure, they are consuming more data than ever before. From 2015-2018 smartphone usage increased from 7.29 million gigabytes to 211 million gigabytes of data consumed per. Despite this increase, service providers have seen no change in revenue generated from these services since 2010 - earning 1.73 billion British pounds which was exactly what it earned back then! 4G currently offers the fastest means of downloading data with a mobile device, but 5G will blow it out of the water in just a few years. Once 5G devices are more widely available and affordable, 155 million subscribers can be expected in Western Europe by 2024.. DataReportal – Global Digital Insights. 2021
  10. What consumers prefer to buy online? Consumer electronics 19% Books 19% Clothing and apparel 18% Household goods 11% Office supplies 8% Consumer packaged goods 8% Sporting goods 5% Pet supplies 6% Food & groceries 6% • According to 2021 consumer online shopping report, 19% of Consumers prefer to buy electronics gadgets and 18% of audience attracted to fashion and more 18% of attracted towards materials like books. And 11% of consumer attracted to household goods. • These things have significantly higher ratio in statistic of what consumers prefer to buy online. consumer online shopping report, 2021
  11. Online Video Consumption 2021 According to the latest online video consumption statistics, even though 93.4 percent of global internet users watch digital videos each week, over half do so in music videos and comedy/viral content. The most popular type of videos are music with 53% which is followed by how-to or tutorials at 31%. Live streaming ranks third with 30%, while gaming comes fourth at 29%. Video consumption statistics, 2021
  12. Impact of the Covid-19 Pandemic on consumer behaviour The majority of people who were infected with covid 19, made a living trading in virtual items, and this led to them not being able to purchase goods and services which were physical in nature. For example: food, water or other products that people would need in order to survive and not die due to starvation or dehydration. Many people are now spending less because they feel as though they do not have the money to spend on anything other than necessities. In some cases, this new behaviour has been a positive change as some people have been able to spend more time on their self-care practices such as exercise and healthy eating - both of which have been shown to help reduce stress levels. On the other hand, some people have started overspending as a way to cope with their increased feelings of isolation and loneliness that come from being stuck at home for long periods of time without human contact. The pandemic has had a major impact on consumer behaviour and their purchasing choices. (Güngördü Belbağ, 2021)
  13. Changes in consumer trends Impacted by Covid 19 Forbes, Powerful Consumer Trends To Watch In 2021
  14. Today's technological advances for consumer trends Safely managing the complexity – AI Devices with a longer shelf life Technical Advancement for Remote/Hybrid Work Incorporation Of VR And AR In Online Shopping virtually try on products Specifically for Ecommerce Social media usage for Brand engagement Customer experience collection softwares 5G Live /Automated Chatbots Biometric based or Password based security (Panel®, 2022)
  15. Conclusion • Technology is the backbone of everything we do, and the number of gadgets we use is only increasing. • It’s hard to imagine what the future will bring, but what’s clear is that technology has already changed our lives.
  16. References • Statista. 2021. Internet users by global regions 2021 | Statista. [online] Available at: < internet-users-by-region/> [Accessed 21 December 2021]. • MarBoss DM. 2021. How Consumers Use Technology and Its Impact on Their Lives. [online] Available at: <> [Accessed 28 December 2021]. • DataReportal – Global Digital Insights. 2021. Digital 2021: Global Overview Report — DataReportal – Global Digital Insights. [online] Available at: <> [Accessed 24 December 2021]. • 2021. [online] Available at: <> [Accessed 21 December 2021]. • Statista. 2021. Consumer electronics usage in the UK 2021 | Statista. [online] Available at: < electronics-usage-in-the-uk> [Accessed 22 December 2021]. • Saleh, K., 2021. Online Consumer Shopping Habits and Behavior. [online] Invesp. Available at: < shopping-habits-behavior/> [Accessed 23 December 2021]. • 2021. 10 Online Shopping Statistics You Need to Know in 2021 [Infographic]. [online] Available at: < shopping-statistics> [Accessed 20 December 2021]. • 2021. Online Video Consumption Statistics. [online] Available at: <> [Accessed 18 December 2021]. • Wain, S., 2022. How Technology Has Changed In The Last 20 Years - MyMemory Blog. [online] MyMemory Blog. Available at: <> [Accessed 23 January 2022].
  17. • Thomas, T., 2021. Council Post: Powerful Consumer Trends To Watch In 2021. [online] Forbes. Available at: <> [Accessed 16 December 2021]. • Mintel. 2021. 2022 Global Consumer Trends. [online] Available at: <> [Accessed 17 December 2021]. • 2021. The global consumer and marketing trends to know for 2021 - GWI. [online] Available at: <> [Accessed 21 December 2021]. • Internet Growth Statistics 1995 to 2021 - the Global Village Online. [online] Available at: <> [Accessed 20 January 2022]. • Güngördü Belbağ, A., 2021. Impacts of Covid‐19 pandemic on consumer behavior in Turkey: A qualitative study. Journal of Consumer Affairs,. • Panel®, E., 2022. Council Post: 13 Tech Trends That Will Soon Impact Consumer And Business Marketplaces. [online] Forbes. Available at: < marketplaces/?sh=2f0d2a7514cd> [Accessed 23 January 2022]. • Membership. 2022. IN-DEPTH ANALYSIS OF CHANGES IN WORLD INTERNET PERFORMANCE USING THE SPEEDTEST GLOBAL INDEX. [online] Available at: < using-the-speedtest-global-index/> [Accessed 23 January 2022]. • Cyprus Mail. 2022. How much has technology changed in the last 20 years? | Cyprus Mail. [online] Available at: <https://cyprus-> [Accessed 23 January 2022]. • Bandwidth Place. 2022. The Evolution of Internet Connectivity: From Phone Lines to Light Speed. [online] Available at: <> [Accessed 23 January 2022].