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The Future of Web Content Management
David Nuescheler Chief Technology Officer
david.nuescheler@day.com

                                                            David Nuescheler
                                                            JSR-170 Spec Lead
                                                            jsr-170-comments@jcp.org




            David Nuescheler
            Jackrabbit Committer / Member
            uncled@apache.org               David Nuescheler
                                            TC Member / CMIS-JCR Liaison
                                            david@day.com
Introducing Day Software


                              G
                                       H
                                           I
          C       F

A                              J
      B
              E                    K




                                                             L




Global WCM Leader
Headquartered Basel, Switzerland and Boston, Massachusetts
Support Offices: California, Basel, Singapore
International Offices: Switzerland, Germany, France, Italy, UK, Singapore
Healthy, organically growing public company
Agenda


    6 Predictions.         wishes.                       Summary.
    About the WCM Future                                 Questions




   1                       2                             3

                             Demo.
                             Predictions more tangible
THE FUTURE IS
  OPEN
  NEPO
THE FUTURE IS D
                  AR
                       IN




  OPEN
                   S


                ND
             ... A



            NSTA
  NEPO   OPE
Introducing JCR


  170

  283

                  7
Introducing CMIS.
                TO
           ED
       EAS



     SIS
    REL             Y
                 MA 0
                 2010


   OA
                  V1.
Open Standards




    JCR & CMIS
THE FUTURE ISTY
                   NI
                       IN




  OPEN
                   S


                 MU
             ... A


              COM
         OPEN
  NEPO
Open Source Drives Ubiquity



                                      Carsten        Peeter
                           David                                  Toby

                                                                   Dominique            Michael
        Roy
                                                Michael                           Tom
                                                                                              ...many more
                                    Jukka                 Felix          Angela
                  Bertrand




  Apache
                Apache
               Software        Apache             JCR HTTP
                                            REST CMIS URL
                                                                                              Jackrabbit
                                                                                                Sling
 WebServer    Foundation       License                                                        +20 More


                                                11                                                           4
THE FUTURE IS
CLOUDY
YDUOLC
“I need hardware to run WCM...”

                                                 CPUs?
Internet Connectivity? SAN / NAS Agreements Sizing
Investment Purchase Order Cores? Disaster Recovery Backup
Rack space How much Disk? Operating systems JVM Version
root access? Clustering What Filesystems? Hosting costs
Firewall Network Zone Performance Tuning Unix Sysadmins
Load Balancer IP Address Who authorized this? Configuration
Web Server Latency Shipping Date Hardware Request Form
To the rescue...




           hardware
            for rent.
                        CLOUD
The Hybrid Cloud

                                 On-Premises


                     CQ                                       On-Demand
                                                                  CQ
                      DAM           WCM           SoCo

                     Targeting     Analytics   Segmentation
                                                                         aling
                                                                lastic Sc
                                                               E

  Package                           CRX
   Share                    JCR Compliant
                             Content Repository
              -use
          y-to es
     Readervic
        S
Storm Traffic
  server3
  server2
  server1




            Q1   Q2   Q3   Q4
Scaling Options in ECM
        1                                2
  “Ostrich”-style   “Exception”-style
                                          Copyright © 1993-2008 Day Software AG                                      Configuring Clusters


                                                                       1. Configuring Clusters

                                          Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.




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                                               +,-!?6<6F'1!4#<<%>!G#=!
                      !
                      !
                      !
                      !
                      !
                      !
                      !




                                                                                                                                            1/20
                                          PDF Created : 19.10.2008 14:09:59                                                     Page 1/1
                                          http://docs.day.com




                                                                          1/284
                      !              !                                   "#$%!&!'(!&)*!
Scaling Options in ECM
                 3
           “Cloud”-style
               Hot-Join




                       uster-
                    “ l e”
                    c
                     born
THE FUTURE IS
BUSINESS
SSENISUB
WCM Stakeholders
     BUSINESS
      OWNER


                 Site     Systems
                Owner
 CMO                                  CIO
 Marketing                             IT
                Authors   Developer
Application & WCM 1.0
pre 2010




    WebApps           miles   WebSites
               s
         portalapps
      business ets
        extran rce
        comme
Drag & Drop Integration




                 applications,
                 portlets, gadgets
Aligning with business.




              +
THE FUTURE IS
CONTEXT
TXETNOC
Users, are users, are users.

                3 ±2
Authors    10
                4 ±2
Intranet   10
                5 ±2
Public     10
Inside the Online Marketing


                                       ...and
                                        win.
          Identify              Buy
                     Campaign
                                Now!



 Segment                    Target
 the audience            Campaigns
MVT: Let your prospect decide.


     Your rs
   designe.
     fave

                       Your s
                       HiPPO.
                        fave

       Yourite.
    f avour
Context centric
                                           Context

                                                              CRM / Profile

      Behavior
                                                               Preferences
Current Environment
     (very “current”)

                                                              Recommendations
                                                                Segmentation
                          xtend e
                        e iz         Drives User Experience
                        visuallate
                        simu
THE FUTURE IS
 AGILE
 ELIGA
Adapt in changing markets




              1 2 3
             content   structure   logic

 ...well
you h    that’s
      ave a why
             CMS
                .
Data First.


 Your content model is going to be...
          ...WRONG.
                           ...it is
                         matt just a
                               er of
                                     time
Componentized Deployment.


  Your application is going to be...
      ...OUTDATED.
                           ...or b
                                  uggy
                                      .
THE FUTURE IS
MOBILE
ELIBOM
Built-in Multi-Channel
Device detection




                       mobile &n
                      navigatio

     pdf / print
                                        newsletters
                                         rss & atom




                       Built-in nel &
                              n
                   Multi-Chaection
                   Device Det
Mobile Content
Game Changer
Agenda


    6 Predictions.         wishes.                       Summary.
    About the WCM Future                                 Questions




   1                       2                             3

                             Demo.
                             Predictions more tangible
demo
demo
Agenda


    6 Predictions.         wishes.                       Summary.
    About the WCM Future                                 Questions




   1                       2                             3

                             Demo.
                             Predictions more tangible
Is your WCM future proof?


    OPEN?
    CLOUD READY?
    BUSINESS ORIENTED?
    CONTEXT CENTRIC?
    AGILE?
    MOBILE?
THANK YOU
     UOY KNAHT

contact   david@day.com
          info@day.com
          @davidnuescheler

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The Future of Web Content Management: 6 Predictions for an Open, Cloudy, Agile and Mobile World

  • 1. The Future of Web Content Management
  • 2. David Nuescheler Chief Technology Officer david.nuescheler@day.com David Nuescheler JSR-170 Spec Lead jsr-170-comments@jcp.org David Nuescheler Jackrabbit Committer / Member uncled@apache.org David Nuescheler TC Member / CMIS-JCR Liaison david@day.com
  • 3. Introducing Day Software G H I C F A J B E K L Global WCM Leader Headquartered Basel, Switzerland and Boston, Massachusetts Support Offices: California, Basel, Singapore International Offices: Switzerland, Germany, France, Italy, UK, Singapore Healthy, organically growing public company
  • 4. Agenda 6 Predictions. wishes. Summary. About the WCM Future Questions 1 2 3 Demo. Predictions more tangible
  • 5. THE FUTURE IS OPEN NEPO
  • 6. THE FUTURE IS D AR IN OPEN S ND ... A NSTA NEPO OPE
  • 7. Introducing JCR 170 283 7
  • 8. Introducing CMIS. TO ED EAS SIS REL Y MA 0 2010 OA V1.
  • 9. Open Standards JCR & CMIS
  • 10. THE FUTURE ISTY NI IN OPEN S MU ... A COM OPEN NEPO
  • 11. Open Source Drives Ubiquity Carsten Peeter David Toby Dominique Michael Roy Michael Tom ...many more Jukka Felix Angela Bertrand Apache Apache Software Apache JCR HTTP REST CMIS URL Jackrabbit Sling WebServer Foundation License +20 More 11 4
  • 13. “I need hardware to run WCM...” CPUs? Internet Connectivity? SAN / NAS Agreements Sizing Investment Purchase Order Cores? Disaster Recovery Backup Rack space How much Disk? Operating systems JVM Version root access? Clustering What Filesystems? Hosting costs Firewall Network Zone Performance Tuning Unix Sysadmins Load Balancer IP Address Who authorized this? Configuration Web Server Latency Shipping Date Hardware Request Form
  • 14. To the rescue... hardware for rent. CLOUD
  • 15. The Hybrid Cloud On-Premises CQ On-Demand CQ DAM WCM SoCo Targeting Analytics Segmentation aling lastic Sc E Package CRX Share JCR Compliant Content Repository -use y-to es Readervic S
  • 16. Storm Traffic server3 server2 server1 Q1 Q2 Q3 Q4
  • 17. Scaling Options in ECM 1 2 “Ostrich”-style “Exception”-style Copyright © 1993-2008 Day Software AG Configuring Clusters 1. Configuring Clusters Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM. +,-!.,/!0'12%12!-#1#$%3!45! 0'1(6$7361$!86$9!:;#6<#=6<62>! 61!#! ?71!0<7@2%3!A1;63'1B%12! ! ! ! *CDCED! ! ! ! 0'12%12!-#1#$%B%12!"%3('3B#1F%! +,-!?6<6F'1!4#<<%>!G#=! ! ! ! ! ! ! ! 1/20 PDF Created : 19.10.2008 14:09:59 Page 1/1 http://docs.day.com 1/284 ! ! "#$%!&!'(!&)*!
  • 18. Scaling Options in ECM 3 “Cloud”-style Hot-Join uster- “ l e” c born
  • 20. WCM Stakeholders BUSINESS OWNER Site Systems Owner CMO CIO Marketing IT Authors Developer
  • 21. Application & WCM 1.0 pre 2010 WebApps miles WebSites s portalapps business ets extran rce comme
  • 22. Drag & Drop Integration applications, portlets, gadgets
  • 25. Users, are users, are users. 3 ±2 Authors 10 4 ±2 Intranet 10 5 ±2 Public 10
  • 26. Inside the Online Marketing ...and win. Identify Buy Campaign Now! Segment Target the audience Campaigns
  • 27. MVT: Let your prospect decide. Your rs designe. fave Your s HiPPO. fave Yourite. f avour
  • 28. Context centric Context CRM / Profile Behavior Preferences Current Environment (very “current”) Recommendations Segmentation xtend e e iz Drives User Experience visuallate simu
  • 29. THE FUTURE IS AGILE ELIGA
  • 30. Adapt in changing markets 1 2 3 content structure logic ...well you h that’s ave a why CMS .
  • 31. Data First. Your content model is going to be... ...WRONG. ...it is matt just a er of time
  • 32. Componentized Deployment. Your application is going to be... ...OUTDATED. ...or b uggy .
  • 34. Built-in Multi-Channel Device detection mobile &n navigatio pdf / print newsletters rss & atom Built-in nel & n Multi-Chaection Device Det
  • 37. Agenda 6 Predictions. wishes. Summary. About the WCM Future Questions 1 2 3 Demo. Predictions more tangible
  • 38. demo
  • 39.
  • 40. demo
  • 41. Agenda 6 Predictions. wishes. Summary. About the WCM Future Questions 1 2 3 Demo. Predictions more tangible
  • 42. Is your WCM future proof? OPEN? CLOUD READY? BUSINESS ORIENTED? CONTEXT CENTRIC? AGILE? MOBILE?
  • 43. THANK YOU UOY KNAHT contact david@day.com info@day.com @davidnuescheler