Presentation The iKNOW Politics network: How virtual networking is being used to foster women’s political participation by Piyoo Kochar Project Manager –iKNOW Politics & Barbora Galvankova, UNDP. Presentation presented at UNDP Regional Forum on Equal participation in decision-making, Istanbul, Day 1: Session 2 on Mobilizing and building alliances for women’s participation in decision-making
2. Preface: Women and Technology
Women‟s capacity to exploit potential of new ICTs as tools for
empowerment in constrained in different ways in different regions. Even
the generalized ways in which both men and women may be
considered equally affected, these overall constraints filtered through
specific gender-based determinants cause women to be particularly
disadvantaged.
One resource that challenges status quo and empowers people is
knowledge and its widespread dissemination.
Engendering of knowledge networks opens up avenues for women to
freely articulate and share their experiences, concerns and knowledge
with the possibilities of their further enrichment as the same pass
through a gamut of network users.
3. What is ICT?
Information Communication Technologies include:
Radio
Video/ TV
Internet
Website
Socialnetworking through social media
Micro-blogging
Cellphone/Telephone
Online / Offline Newspaper
4. Technology and Politics: Possibilities
Information Communication technologies are slowly becoming a part
of life
There is an information overload and people are always looking for
a „one stop shop‟
Using technology in politics a nascent process but fast growing
Like any other technology it can either serve the purpose or distract
from the message – Key is to make it work for you!
5. If Politics is about Change then
Technology can be an enabler
Use of technology in politics requires “perfect matching of political
philosophy, messaging and technology”
Technology is NO substitute for content
Technology is part of an overall political strategy, it is not a strategy
in and of itself
Best results from use of technology possible only when its use is made
inherent to the system – it cannot be only seen as the „face‟ but has to
be part of the body!
7. iKNOW Politics: An Example
iKNOW Politics uses a combination of an online
platform + social media tools to support women and
those who are in politics.
The online platform Integrating Social Media
provides: enables:
Access to resources and Reaching a larger
information audience
Sharing of experiences Cross fertilization of
and building knowledge experiences from around
Current and up-to-date the world
activities Providing almost „real
time‟ information
8. Online Network
Experts
70 experts from 35 countries
Users and Diffusers
Ongoing Discussions
18000+ subscribed members
Global + Regional
Over 185 contributions to ongoing discussions
Free Library Resources
5000+ free resources in 4 languages
9. Using Social Media
iKNOW Politics integrates :
Facebook
Twitter Along with its online platform in
4 languages
Live Webcast - English
- French
- Spanish
- Arabic
10. Using Social Media
Twitter
Firsttime used by iKNOW Politics
during a 2009 launch event
Providing real time „mirco blogs‟ (in
140 characters) of presentations and
discussions
Generated discussion on key messages
Building a network
Drew traffic to the online platform
11. Using Social Media
Live webcast
Integrated with twitter
Visitors increased by 20%
Connecting with members around the world
Facebook
Go where the audience is
Reaching audiences by providing information
Tapping on already existing networks
Building interest
12. “Earned Media” through internet
Earned media, as opposed to paid media, refers to any time the mass
media (television, newspapers, radio) repeat message as a news
item.
Internet is an effective way to disseminate messages that turn into
earned media
Eliminates the need for “big money” in advertising
Earned media usually picks up items that are quirky, creative and
controversial (example “culture en peril”)
13. Power of many: “going viral”
Social Media is NO different in principal than
traditional media
– Letter to the editor, radio call ins
The difference is:
– Speed >
– Audience >
– Multiplier Effect >
– Cost <
*CAUTION: everything is public
14. Lessons learnt thus far…
“New” Spaces for Women
Connecting Women to Each Other
Changing Stereotypic Roles
All communication is “immediate”
Crowd-sourcing
18. Thank You!
Please sign up to become a member
www.iknowpolitics.org/en
الرجاء قم بالتسجيل لتصبح عضو
www.iknowpolitics.org/ar
S'il vous plaît Inscrivez-vous pour devenir membre
www.iknowpolitics.org/fr
Por favor, regístrate para ser miembro
www.iknowpolitics.org/es