Innovation for Women's Empoerment in Southeast Anatolia, Phase 2

1. INNOVATIONS FOR WOMEN’S EMPOWERMENT IN SOUTHEAST ANATOLIA, PHASE 2 Gönül Sulargil Project Manager gonul.sulargil@undp.org 2 May 2013

2. WOMEN AROUND THE WORLD Women work two thirds of the total global working hours. But they earn only 10% of global income and own1% of the total properties. Women have jobs with lower status and are underpaid; they work in part time and short term jobs lacking social security. Even when they have identical jobs, women are paid 20%-30% less than men. Globally, there are 759 milion adulds who are illiterate; two thirds of this number are women. 70% of women are subjected to violence. 49% of the world’s population are women.

3. WOMEN IN TURKEY One out of every three women are subjected to violence. Honor killings form an important aspect of violence against women. Working women have lower incomes, less social status, less security and protection with respect to men.58% of working women are employed in informally. While 49.8% of Turkey’s population are women, their labour participation rate is only 29.5%. One third of working women are unpaid family workers. The rate of births delivered at home is 3.3% in western regions of Turkey. This ratio is 27,3% in eastern regions. An obstacle agains Turkey’s progress towards MDGs is women’s low level of participation in decision making. While only 14% of the Parliament are women, women’s representation rate in local administrations is less than 3%. Despite the progress in women’s situation in Turkey;

4. INNOVATIONS FOR WOMEN’S EMPOWERMENT IN SOUTHEAST ANATOLIA PROJECT The Project is implemented by GAP RDA, with the technical support of UNDP and financial support of Sida. The 1st Phase of the Project was implemented during March 2008 and May 2012. Implementation of the 2nd Phase started in July 2012.

5. THE OBJECTIVE The Project aims at supporting social empowerment of the region's women within their communities, by enhancing their social and individual production capacities, supporting business level management skills and enhancing employment, entrepreneurialism and income generation opportunities. Supporting women’s participation in labour force, branding of their products and creating new market connections are among the targets of the Project.

6. COOPERATIONS The Project is being implemented in cooperation with Multi-Purpose Community Centres (CATOMs) within the GAP region and other local civil society initiatives which work for empowering women.

7. Results Generated During the 1st Phase Enhancing capacities and creating knowledge on women’s employment After Batman Governorate’s allocation of a factory building to the Project, other buildings in the same area was allocated to different entrepreneurs. Currently, the area is a textiles zone with 11 factories and more than 1000 employees. During the period, another building was allocated by the Governorate in order to be used as a childcare facility. Although construction work is completed, childcare facility is not being used as the factory was transfered to another investor. Once the issue is resolved, GAP RDA will provide equipment and support management of the childcare facility.

8. Results Generated During the 1st Phase Enhancing capacities and creating knowledge on women’s employment

9. Results Generated During the 1st Phase Enhancing capacities and creating knowledge on women’s employment

10. Results Generated During the 1st Phase Enabling market connections and improving production capacities Support was provided for establishment of 3 design and production workshops in Batman and Mardin, as well as a catering company and a ready-made clothing company. Equipment support was provided for 5 workshops / local firms in Batman, Mardin, Şırnak and Adıyaman. In Diyarbakır, Mardin and Batman, 3 workshops received raw-material support.

11. Results Generated During the 1st Phase Enabling market connections and improving production capacities 35 production workshops were organized in CATOMs with the participation of 422 women . Workshop activities aimed producing marketable items using locally available materials.

12. Results Generated During the 1st Phase Enabling market connections and improving production capacities PRODUCTION WORKSHOPS Mardin ÇATOM – Felt Workshop Çermik ÇATOM – Gift Items Production Workshop Mardin ÇATOM – Gift Items Production & Fabric Dye Workshop Mardin ÇATOM – Bag Production Workshop Kurtalan ÇATOM - Gift Items Production Workshop Şanlıurfa Bağlarbaşı ÇATOM – Felt Workshop Birecik ÇATOM – Gift Items Production Workshop Diyarbakır Ziya Gökalp ÇATOM – Felt Workshop

13. Design and Production Workshops Mardin Ömerli

14. Design and Production Workshops Şanlıurfa Bağlarbaşı

15. Design and Production Workshops Çermik

16. Design and Production Workshops Mardin

17. Design and Production Workshops Birecik

18. Design and Production Workshops Diyarbakır Ziya Gökalp

19. Design and Production Workshops Batman

20. 8 March International Women’s Day Şırnak

21. Results Generated During the 1st Phase Sales and Marketing Direct marketing Cafe and restaurant sales Fair & exhibition sales Argande sales Factory sales Sales and Marketing

22. Results Generated During the 1st Phase Sales and Marketing Direct sales from CATOMs: 176.589 TL Cafe and restaurant sales: 392.027 TL Fair and exhibition sales: 353.791 TL Yeşeren Düşler/Dorsa Textiles Factory sales: 1.811.750 TL Argande sales: 371.084 TL • During the period, 3.700 women generated income by participating in Project supported activities. With production and marketing support provided for production ateliers and local businesses, following sales revenues were generated during 2008-2012:

23. Results Generated During the 1st Phase Trainings Mardin b 1012 women and 391 men participated in the trainings and seminars organized by the Project Quality Control Training Training on Cooperatives Kitchen Management Training and Workshop General Communications Trainings Effective Communication Trainings Gender Equality and Reproductive Health Seminars

24. Results Generated During the 1st Phase ARGANDE Argande is a regional clothing brand that combines local hand woven fabrics with modern designs in its collections. Argande initiative aims at women’s participation in labor force, branding of Southeast Anatolia and creation of new sales and marketing channells.

25. Results Generated During the 1st Phase ARGANDE In 2009, under Hatice Gökçe’s coordination, Turke y’s leading fashion designers developed a project concept and ARGANDE brand was established in order to market designed items. Following feasibility studies in Mardin and Batman, women who will take part in production were selected and task distribution was made. With technical support provided by ITKIB, a machinery park was established in Batman, traini ngs and prodection began. Argande brand was launched in July 2009 at Istanbul Kurucesme Sorti. Mudo gave a 7000- piece order to Argande and became an important stakeholder of the Project. During the 1st Phase of the Project, 6 collections were produced and marketed in Mudo Stores.

26. Results Generated During the 1st Phase ARGANDE Catalogue photos of Argande collections were produced in Istanbul and the GAP region. In June 2010, Argande was presented during the Regioanl MDG Conference, which was attended by more than 250 participants from 20 countries. Since 2010, Argande collcetions has been regularly presented on the runway of Istanbul Fashion Week. During Fashion Weeks, Istanbul Metropolitan Municipality allocated billboards for supporting Argande’s visibility. On 11 March 2011, Argande was presented in Ciragan Palace, during an event attended by UNDP Administration Helen Clark. In 2011, an agreement was made with Markafoni for online marketing of Argande collections. On September 2011, Argande received Card Finans Special Award during Retail Marketing Days. During the 1st Phase 40 women were employed and 150 generated fee based income.The women who received trainings from ITKIB continues to work in textile factories in Batman and generate income.

27. Results Generated During the 1st Phase ARGANDE

32. Project Supporters MUDO The Governorate of Batman Hatice Gökçe Fashion Design and Consultancy Demir Design (Yeşim Demir) Bilge Tuğsuz ITKIB (Istanbul Textile & Apparel Exporter’s Assoc.) Istanbul Metropolitan Municipality Alex Akimoğlu Hakan Yıldırım Banu Bora Rojin Aslı Polat Zeynep Tosun Günseli Türkay Bihter Aida Pekin Özgür Mansur Deniz Yeğin Ezra-Tuba Çetin Gamze Saraçoğlu Simay Bülbül Berna Canok Mehtap Elaidi Rana Canok Nihan Peker Asli Filinta Sortie Bar&Lounge Ahu Yağtu Beril Kayar Sema Şimşek

33. Project Supporters Gencer Bavbek Istanbul Fashion Week Mercedes Benz Fashion Week L’Appart Pr Can Hatipoğlu Ertan Çelikler Jerry Stolwijk Pro Communications MAC MOSS CPR Delicatessen Bobby Brown Aksoy Press Co. A4 Offset Sumerbank Building Genix Pera Palas District Governorate of Halfeti Tunç Publishing Yoyo Production İbrahim Zengin Gila Benezra Hakan Yalçın Öztürk Georgina Billington

34. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 The Project is being implemented during July 2012 and June 2015 The strategy for the 2nd Phase is based on the independent evaluation report prepared for Sida and the Sustainability Note drafted by UNDP. The 2nd Phase of the Project has a budget of 949,550 dollars allocated by Sida.

35. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Components and Targets Trainings (personal development, b usiness management, g ender and rights) Business Development Support Policy Development Component 1: Increasing social and management skills of women in Southeast Anatolia

36. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Components and Targets Enhancing income generation opportunities Extensification of childcare services in the region Trainings for Employers Component 2: Increasing employment and income generation opportunities for women in Southeast Anatolia through establishing stronger marketing connections

37. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Components and Targets Increasing the number of women generating income by participating production under Argande brand Increasing sales revenues and ensuring sustainibility of Argande Utilizing national and international marketing channells and strengthening brand visibility Component 3: Increasing income of women in Southeast Anatolia by engaging in production under the regional brand "Argande" and building a good example of PPP

38. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Sustainability A holistic approach on women’s empowerment and complementary activities Developing local capacities and long-term cooperations The ultimate aim of implementing the 2nd Phase is to ensure sustainability of the capacities developed and local initiatives supported by the Project since 2008.

39. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Partnerships Project Steering Committee Local Advisory Board Private Sector Advisory Board Ensuring ownership of and cooperation between different actors at local and national levels (most notably local administrations) is an essential factor for achieving sustainability. The 2nd Phase of the Project receives support from 3 different consultancy mechanism for initiating knowledge and experience sharing:

40. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Project Steering Committee (Ankara) PARTICIPANTS DUTIES AND RESPONSIBILITIES GAP RDA  Periodic monitoring of project performance and advising on proceeding period’s activity plan  Supporting project activities to be implemented in coordination with other central agencies, their projects and programmes. UNDP Sida / Swedish Embassy Ministry of Development Ministry of Family and Social Policies İSKUR KOSGEB

41. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Local Advisory Board (GAP) PARTICIPANTS DUTIES AND RESPONSIBILITIES Governorates  Reviewing Project activities in line with regional needs and priorities  Supporting Project for developing stronger coordination and cooperation with regional actors Municipalities Development Agencies ISKUR Provincial Directorates KOSGEB Service Centres Chambers of Commerce and Industry Civil Society Organizations

42. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Private Sector Advisory Board (Istanbul) PARTICIPANTS DUTIES AND RESPONSIBILITIES Project Team and Consultants  Advising the Project on private sector priorities and perspectives  Exchanging information and experience on sectoral issues (textiles, marketing, etc.) Design Coordinator Mudo Markafoni L’appart ITKIB KAGIDER

43. Planned Activities for 2013 Production workshops Design, production and marketing support Trainings and seminars Development and pilot implementation of childcare service models Business development, resource mobilization and business management support for local women’s initiatives Activities for enhancing Argande sales volume Argande PR activities Design and production of new Argande collections Argande fashion show during Fashion Week Activities for utilizing international marketing channells Joint activities with an international NGO for marketing of goods produced with traditional fabrics (Antep’s kutnu, Şanlıurfa’s ehramı, Şırnak’s sel-sapik, etc) in US and other international markets

44. Innovations for Women’s Empowerment in Southeast Anatolia Project, Phase 2 Group Discussion What are the good examples you implement in your area and suggest us to examine? What are the local cooperation opportunities you may highlight? In line with the Project’s scope, are there any needs you would like to highlight? Do you have suggestions for implementation?

45. THANK YOU...

Innovation for Women's Empoerment in Southeast Anatolia, Phase 2

Innovation for Women's Empoerment in Southeast Anatolia, Phase 2

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