Innovation for Women's Empoerment in Southeast Anatolia, Phase 2

1. INNOVATIONS FOR WOMEN’S
EMPOWERMENT IN SOUTHEAST
ANATOLIA, PHASE 2
Gönül Sulargil
Project Manager
gonul.sulargil@undp.org
2 May 2013

2. WOMEN AROUND THE WORLD
Women work two thirds of the total global working hours. But they earn
only 10% of global income and own1% of the total properties.
Women have jobs with lower status and are underpaid; they work in part
time and short term jobs lacking social security. Even when they have
identical jobs, women are paid 20%-30% less than men.
Globally, there are 759 milion adulds who are illiterate; two thirds of this
number are women.
70% of women are subjected to violence.
49% of the world’s population are women.

3. WOMEN IN TURKEY
One out of every three women are subjected to violence. Honor killings form an
important aspect of violence against women.
Working women have lower incomes, less social status, less security and
protection with respect to men.58% of working women are employed in informally.
While 49.8% of Turkey’s population are women, their labour participation rate is
only 29.5%. One third of working women are unpaid family workers.
The rate of births delivered at home is 3.3% in western regions of Turkey. This
ratio is 27,3% in eastern regions.
An obstacle agains Turkey’s progress towards MDGs is women’s low level of
participation in decision making. While only 14% of the Parliament are
women, women’s representation rate in local administrations is less than 3%.
Despite the progress in women’s situation in Turkey;

4. INNOVATIONS FOR WOMEN’S EMPOWERMENT IN
SOUTHEAST ANATOLIA PROJECT
The Project is
implemented by
GAP RDA, with
the technical
support of UNDP
and financial
support of Sida.
The 1st Phase of the
Project was implemented
during March 2008 and
May 2012. Implementation
of the 2nd Phase started in
July 2012.

5. THE OBJECTIVE
The Project aims at supporting social empowerment
of the region's women within their communities, by
enhancing their social and individual production
capacities, supporting business level management
skills and enhancing employment, entrepreneurialism
and income generation opportunities.
Supporting women’s participation in labour force,
branding of their products and creating new market
connections are among the targets of the Project.

6. COOPERATIONS
The Project is being implemented in
cooperation with Multi-Purpose Community
Centres (CATOMs) within the GAP region and
other local civil society initiatives which work
for empowering women.

7. Results Generated During the 1st Phase
Enhancing capacities and creating knowledge on women’s
employment
After Batman Governorate’s allocation of a factory
building to the Project, other buildings in the same
area was allocated to different entrepreneurs.
Currently, the area is a textiles zone with 11 factories
and more than 1000 employees.
During the period, another building was allocated by the
Governorate in order to be used as a childcare facility.
Although construction work is completed, childcare facility
is not being used as the factory was transfered to another
investor. Once the issue is resolved, GAP RDA will provide
equipment and support management of the childcare facility.

8. Results Generated During the 1st Phase
Enhancing capacities and creating knowledge on women’s
employment

9. Results Generated During the 1st Phase
Enhancing capacities and creating knowledge on women’s
employment

10. Results Generated During the 1st Phase
Enabling market connections and improving production
capacities
Support was provided for
establishment of 3 design
and production workshops
in Batman and Mardin, as
well as a catering company
and a ready-made clothing
company.
Equipment support was
provided for 5 workshops /
local firms in
Batman, Mardin, Şırnak and
Adıyaman.
In Diyarbakır, Mardin and
Batman, 3 workshops
received raw-material
support.

11. Results Generated During the 1st Phase
Enabling market connections and improving production
capacities
35 production
workshops were
organized in CATOMs
with the participation of
422 women .
Workshop activities
aimed producing
marketable items using
locally available
materials.

12. Results Generated During the 1st Phase
Enabling market connections and improving production
capacities
PRODUCTION
WORKSHOPS
Mardin ÇATOM –
Felt Workshop
Çermik ÇATOM –
Gift Items
Production
Workshop
Mardin ÇATOM –
Gift Items
Production & Fabric
Dye Workshop
Mardin ÇATOM –
Bag Production
Workshop
Kurtalan ÇATOM -
Gift Items
Production
Workshop
Şanlıurfa
Bağlarbaşı ÇATOM
– Felt Workshop
Birecik ÇATOM – Gift
Items Production
Workshop
Diyarbakır Ziya
Gökalp ÇATOM –
Felt Workshop

13. Design and Production Workshops
Mardin Ömerli

14. Design and Production Workshops
Şanlıurfa Bağlarbaşı

15. Design and Production Workshops
Çermik

16. Design and Production Workshops
Mardin

17. Design and Production Workshops
Birecik

18. Design and Production Workshops
Diyarbakır Ziya Gökalp

19. Design and Production Workshops
Batman

20. 8 March International Women’s Day
Şırnak

21. Results Generated During the 1st Phase
Sales and Marketing
Direct
marketing
Cafe and
restaurant
sales
Fair &
exhibition
sales
Argande
sales
Factory
sales
Sales and Marketing

22. Results Generated During the 1st Phase
Sales and Marketing
Direct sales from CATOMs: 176.589 TL
Cafe and restaurant sales: 392.027 TL
Fair and exhibition sales: 353.791 TL
Yeşeren Düşler/Dorsa Textiles Factory sales: 1.811.750 TL
Argande sales: 371.084 TL
• During the period, 3.700 women generated income by participating in Project
supported activities.
With production and marketing support provided for production ateliers
and local businesses, following sales revenues were generated during
2008-2012:

23. Results Generated During the 1st Phase
Trainings
Mardin b
1012 women and
391 men
participated in the
trainings and
seminars organized
by the Project
Quality Control
Training
Training on
Cooperatives
Kitchen Management
Training and Workshop
General Communications
Trainings
Effective Communication
Trainings
Gender Equality and
Reproductive Health
Seminars

24. Results Generated During the 1st Phase
ARGANDE
Argande is a regional clothing brand that combines local hand
woven fabrics with modern designs in its collections. Argande
initiative aims at women’s participation in labor force, branding of
Southeast Anatolia and creation of new sales and marketing
channells.

25. Results Generated During the 1st Phase
ARGANDE
In 2009, under
Hatice Gökçe’s
coordination, Turke
y’s leading fashion
designers
developed a project
concept and
ARGANDE brand
was established in
order to market
designed items.
Following
feasibility
studies in
Mardin and
Batman, women
who will take
part in
production were
selected and
task distribution
was made.
With technical
support
provided by
ITKIB, a
machinery
park was
established in
Batman, traini
ngs and
prodection
began.
Argande brand
was launched in
July 2009 at
Istanbul
Kurucesme Sorti.
Mudo gave a 7000-
piece order to
Argande and became
an important
stakeholder of the
Project.
During the 1st Phase
of the Project, 6
collections were
produced and
marketed in Mudo
Stores.

26. Results Generated During the 1st Phase
ARGANDE
Catalogue photos of Argande collections were produced in Istanbul and the GAP region.
In June 2010, Argande was presented during the Regioanl MDG Conference, which was
attended by more than 250 participants from 20 countries.
Since 2010, Argande collcetions has been regularly presented on the runway of Istanbul
Fashion Week. During Fashion Weeks, Istanbul Metropolitan Municipality allocated billboards
for supporting Argande’s visibility.
On 11 March 2011, Argande was presented in Ciragan Palace, during an event
attended by UNDP Administration Helen Clark.
In 2011, an agreement was made with Markafoni for online marketing of Argande
collections.
On September 2011, Argande received Card Finans Special Award during Retail
Marketing Days.
During the 1st Phase 40 women were employed and 150 generated fee based income.The
women who received trainings from ITKIB continues to work in textile factories in Batman and
generate income.

27. Results Generated During the 1st Phase
ARGANDE

28. Results Generated During the 1st Phase
ARGANDE

29. Results Generated During the 1st Phase
ARGANDE

30. Results Generated During the 1st Phase
ARGANDE

31. Results Generated During the 1st Phase
ARGANDE

32. Project Supporters
MUDO
The Governorate of Batman
Hatice Gökçe Fashion Design and
Consultancy
Demir Design (Yeşim Demir)
Bilge Tuğsuz
ITKIB (Istanbul Textile & Apparel
Exporter’s Assoc.)
Istanbul Metropolitan Municipality
Alex Akimoğlu
Hakan Yıldırım
Banu Bora
Rojin Aslı Polat
Zeynep Tosun
Günseli Türkay
Bihter Aida Pekin
Özgür Mansur
Deniz Yeğin
Ezra-Tuba Çetin
Gamze Saraçoğlu
Simay Bülbül
Berna Canok
Mehtap Elaidi
Rana Canok
Nihan Peker
Asli Filinta
Sortie Bar&Lounge
Ahu Yağtu
Beril Kayar
Sema Şimşek

33. Project Supporters
Gencer Bavbek
Istanbul Fashion Week
Mercedes Benz Fashion Week
L’Appart Pr
Can Hatipoğlu
Ertan Çelikler
Jerry Stolwijk
Pro Communications
MAC
MOSS
CPR
Delicatessen
Bobby Brown
Aksoy Press Co.
A4 Offset
Sumerbank Building
Genix
Pera Palas
District Governorate of Halfeti
Tunç Publishing
Yoyo Production
İbrahim Zengin
Gila Benezra
Hakan Yalçın Öztürk
Georgina Billington

34. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
The Project is being
implemented during July
2012 and June 2015
The strategy for the 2nd
Phase is based on the
independent evaluation
report prepared for Sida and
the Sustainability Note
drafted by UNDP.
The 2nd Phase of
the Project has
a budget of
949,550 dollars
allocated by
Sida.

35. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
Components and Targets
Trainings
(personal
development, b
usiness
management, g
ender and
rights)
Business
Development
Support
Policy
Development
Component 1: Increasing social and management skills of
women in Southeast Anatolia

36. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
Components and Targets
Enhancing
income
generation
opportunities
Extensification
of childcare
services in the
region
Trainings for
Employers
Component 2: Increasing employment and income generation
opportunities for women in Southeast Anatolia through
establishing stronger marketing connections

37. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
Components and Targets
Increasing the
number of
women
generating
income by
participating
production
under Argande
brand
Increasing
sales
revenues and
ensuring
sustainibility
of Argande
Utilizing
national and
international
marketing
channells and
strengthening
brand
visibility
Component 3: Increasing income of women in Southeast
Anatolia by engaging in production under the regional brand
"Argande" and building a good example of PPP

38. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
Sustainability
A holistic approach on
women’s empowerment
and complementary
activities
Developing local capacities
and long-term cooperations
The ultimate aim of implementing the 2nd Phase is to ensure
sustainability of the capacities developed and local initiatives
supported by the Project since 2008.

39. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
Partnerships
Project
Steering
Committee
Local
Advisory
Board
Private Sector
Advisory
Board
Ensuring ownership of and cooperation between different
actors at local and national levels (most notably local
administrations) is an essential factor for achieving
sustainability.
The 2nd Phase of the Project receives support from 3 different
consultancy mechanism for initiating knowledge and
experience sharing:

40. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
Project Steering Committee (Ankara)
PARTICIPANTS DUTIES AND RESPONSIBILITIES
GAP RDA  Periodic monitoring of project
performance and advising on proceeding
period’s activity plan
 Supporting project activities to be
implemented in coordination with other
central agencies, their projects and
programmes.
UNDP
Sida / Swedish Embassy
Ministry of Development
Ministry of Family and Social
Policies
İSKUR
KOSGEB

41. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
Local Advisory Board (GAP)
PARTICIPANTS DUTIES AND RESPONSIBILITIES
Governorates  Reviewing Project activities in line with
regional needs and priorities
 Supporting Project for developing
stronger coordination and cooperation with
regional actors
Municipalities
Development Agencies
ISKUR Provincial Directorates
KOSGEB Service Centres
Chambers of Commerce and
Industry
Civil Society Organizations

42. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
Private Sector Advisory Board (Istanbul)
PARTICIPANTS DUTIES AND RESPONSIBILITIES
Project Team and Consultants  Advising the Project on private sector
priorities and perspectives
 Exchanging information and experience on
sectoral issues (textiles, marketing, etc.)
Design Coordinator
Mudo
Markafoni
L’appart
ITKIB
KAGIDER

43. Planned Activities for 2013
Production workshops
Design, production and
marketing support
Trainings and seminars
Development and pilot
implementation of
childcare service models
Business
development, resource
mobilization and
business management
support for local
women’s initiatives
Activities for enhancing
Argande sales volume
Argande PR activities
Design and production
of new Argande
collections
Argande fashion show
during Fashion Week
Activities for utilizing
international marketing
channells
Joint activities with an international NGO for marketing of
goods produced with traditional fabrics (Antep’s kutnu,
Şanlıurfa’s ehramı, Şırnak’s sel-sapik, etc) in US and other
international markets

44. Innovations for Women’s Empowerment in
Southeast Anatolia Project, Phase 2
Group Discussion
What are the
good examples
you implement in
your area and
suggest us to
examine?
What are the
local cooperation
opportunities you
may highlight?
In line with the
Project’s scope,
are there any
needs you would
like to highlight?
Do you have
suggestions for
implementation?

45. THANK YOU...