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The power of facebook advertising

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The power of facebook advertising

  1. 1. THE POWER OF FACEBOOK ADVERTISING CONNECTING WITH, ENGAGING AND INFLUENCING YOUR CUSTOMERS CONNECT FIND AND REACH YOUR AUDIENCE WITH PRECISION AT SCALE WITH FACEBOOK ADVERTISING MORE PEOPLE, ON MORE DEVICES, MORE OFTEN THAN ANYWHERE ELSE 6:35 FACEBOOK 67% 955M TOTAL MONTHLY YEAR OVER YEAR MOBILE USER GROWTH ACTIVE USERS 3:20 GOOGLE TM 1 1:55 MICROSOFT TM 2:07 YAHOO TM 543M MONTHLY ACTIVE USERS ON MOBILE 58% RETURN DAILY HOURS SPENT ON DESKTOP PER PERSON PER MONTH 2 1 FIND THE RIGHT CUSTOMERS REACH THE RIGHT WITH BETTER TARGETING PEOPLE EFFICIENTLY BROAD CAMPAIGN ACCURACY 3 72% DEMOGRAPHIC ONLINE AGE AVERAGE GENDER VS DMA SOCIAL 95% FACEBOOK 25% COST SAVINGS LIKES & INTERESTS FRIEND CONNECTIONS NARROW CAMPAIGN ACCURACY ACTIVITY (E.G., CHECK-INS) INTENT PERSONAL 90% FACEBOOK 60% COST SAVINGS VS 35% CITY / STATE / ZIP ONLINE ONLINE BIRTHDAY AVERAGE AVERAGE EDUCATION WORKPLACE RELATIONSHIP STATUS BUILD MEANINGFUL 1:1 RELATIONSHIPS ENGAGE FACEBOOK IS AN EXTREMELY ENGAGING PLACE 3,200,000,000 LIKES AND COMMENTS EVERY DAY IN THE WORLD 4 ENGAGE ACROSS PLATFORMS TO REACH PEOPLE WHEREVER THEY ARE 300X250 DISPLAY AD 398X398 FACEBOOK SPONSORED STORY IN NEWS FEED BIGGER ADS, AT THE CENTER OF OUR DESKTOP AND MOBILE EXPERIENCE GET MORE FACEBOOK SPONSORED STORY IN NEWS FEED PAGE POST ENGAGEMENT COMMON MOBILE AD IN THE NEWS FEED 5 INFLUENCE DRIVE BUSINESS RESULTS MORE EFFECTIVELY +192% DRIVE OFFLINE SALES ACHIEVE HIGHER BRAND RESONANCE AND ONLINE SALES +98% +31% 35% LOWER COST PER CONVERSION 8 5X+ ONLINE AVERAGE 7 ONLINE AVERAGE ONLINE AVERAGE ROI GREATER BRAND AWARENESS BETTER AD RECALL HIGHER SHARE OF CONVERSIONS CREATE WORD OF MOUTH AT SCALE 3-5X ROI 6 92% 47% IN AN ANALYSIS OF OVER 60 CAMPAIGNS ON FACEBOOK 49% 70% TRUST WORD OF MOUTH OF TRUST TV, RADIO & HAD A 5X OR GREATER HAD A 3X OR GREATER FRIENDS & FAMILY NEWSPAPER RETURN ON AD SPEND RETURN ON AD SPEND 9SOURCES: 1 FACEBOOK 10 Q, JUNE 2012. 2 COMSCORE, JUNE 2012. 3 NIELSEN OCR, OCTOBER 2011. 4 FACEBOOK S-1, 2012. 5 FACEBOOK NEWS FEED REPORT, JULY 2012; AVERAGE CTR FOR AGGREGATE PAGE POSTS IN FEED VS. RIGHT-HAND SIDE. 6 A VARIETY OF 3RD PARTY METHODOLOGIES LIKE PANELS AND MMM. 7 NIELSEN BRAND EFFECT NORMS, MAY 2012. 8 AGGREGATE KNOWLEDGE, JUNE 2012; VIA MTA MODEL (154% HIGHER SHARE IN LTA MODEL). 9 NIELSEN, APRIL 2012.

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