5. Key Partners
•Producers of
cleaning products
•Dorms and unis
•Students
associations
•Other material
suppliers
•IT partner
Key Resources
•Cleaning
products
•Loyal and
engaged working
force not very
demanding
•Webpage
Key Activities
•Cleaning
services
•Platform
management
(ITs)
•Costumers
support – social
networks
•HR
management
Value
Proposition
Customer
Relationships
•Competitive
price
•Safe
services
•Responsible
employees
(quality
checks)
Cost Structure
•Cleaning and additional products 20%
•Wages 60% (according to the interviews)
•IT costs – installation and support 15%
•Marketing costs 5%
•Website
•Social
networks
•Prepaid
cards
Customer
Segments
•Students
living in
the dorms
•Other
people in
the dorms
Channels*
•Students
association
•Flyers
•Social networks
•International
office
•Guerilla mrktng
Revenue Streams
Cleaning services – Transaction 75%
•
Subscription 18%
Affiliation – advertisements and „resale
of products“ 2%
Prepaid cards 5%
6.
7. Customer Segments
• University students
•
International and
Local
• Other people living
in the dorms
• Students living in the
dorms
• Other people in the
dorms
8. Value Propositions
• Competitive price
• Safe Services checking students
before and after the
cleaning
• Responsible
employees
• Two types of services
– Basic cleaning
– Complete cleaning
• Competitive price
• Safe services
• Responsible employees
(quality checks)
9. Channels
• University newspaper
• Students association
• Flyers deployed in the
universities and
dormitories
• Flyers available at the
reception
• Social networks
• International office
• Word of mouth
• Students association
• Flyers
• Social networks
• Facebook
• Twitter
• LinkedIn
• International office
• Guerilla marketing
• Mess in front of the
faculties or/and dorms
10. Customer Relationships
• Automated website
• Social
networks´costumer
service
• Book of complaints
• Loyalty cards
• Website
• Social networks
• Customers together
• Uni-Clean with
customers
• Prepaid cards
• All references online
11. Revenue Streams
• Cleaning services
from the students
• Reselling of products
• Online payments
straight after the
confirmation
• Cleaning services –
Transaction 75%
• Subscription 18%
• Affiliation –
advertisements and
„resale of products“
2%
• Prepaid card 5%
12. Key Activities
• Cleaning services
• Platform
management (ITs)
• Costumers support –
social networks
• HR management
• Resale of products
• Cleaning services
• Platform
management (ITs)
• Costumers support –
social networks
• HR management
• mostly the selection
process and performance
evaluation
14. Key Partners
• Producers of cleaning
products
• Dormitories and
universities
• Students associations
• Other material
suppliers uniforms, flyers and
other products
needed
• IT partner
• Producers of cleaning
products
• Dormitories and
universities
• Students associations
• Other material
suppliers
• IT partner
15. Cost Structure
• Cleaning and
additional products
• Wages
• IT costs – installation
and support
• Marketing costs
• Cleaning and additional
products 20%
• Wages 60%
• IT costs – installation and
support 15%
• Marketing costs 5%
17. Blog
INTRODUCTION
CANVAS 1.0
Description of team
members
MARKET RESEARCH
CANVAS 2.0
Description of the
idea
CHALLENGES
ONGOING WORK
Main page of the blog
where visitors can
find all the
information
published during the
past months.
Entrepreneurship and
Business Planning
sessions and
learnings
Business Model
(CANVAS)
Presentation
News about
entrepreneurship in
Portugal
External sources of
inspiration
www.uni-clean.blogspot.pt
29. INTRODUCTION
Security Tutorial
Dorms Cleaning Services
1
CANVAS 1.0
MARKET RESEARCH
Students receive
training before being
accepted as UNI-Clean
staff
2
Our clients have access
to the “ratings” and
past recommendations
of UNI-Clean staff.
UNI-Clean provides
security checks
BEFORE each cleaning
service provided
CANVAS 2.0
CHALLENGES
ONGOING WORK
UNI-Clean provides
security checks AFTER
each cleaning service
provided
4
We invite our clients to
rate and give their
opinion about the
cleaning services
provided by our staff
3
5
