Comparison of Tide, Lysol, Scotch-brite, Febreze and Other Home Care Brands on Facebook

Social Media
Habits of
Home Care Brands
in the US
April 01 – June 30, 2015

Top Home Care Brands on Facebook Q2-2015
In this report we looked at the top 13
home care brands on Facebook.
Read on to find out how brands like
Bounty, Glade and Scotch-brite performed.

Key Findings
• Among the top 13 brands, Dawn was engaging best with
their Fans.
• With a growth rate of 209%, Scotch-Brite enjoyed the
highest Fan Growth Rate.
• Tide posted the most “non brand related” content on their
wall.
• 4,792 new Posts were written across these 13 ‘brand walls’.
That’s an average of 4.1 Posts per day - per wall!

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Fans
Tide had the largest fan base of 4,039,735 while Scotch-Brite showed the highest fan growth of
209.28%.
Competitors
-50.00%
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K
Growth%
Number of Fans
Lysol Downy Scotch-Brite Clorox Dawn
Mr. Clean Seventh Generation Gain Detergents Tide Bounty
Febreze Swiffer Glade

Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Countries < 2% Hong Kong Taiwan Canada
Jordan Other Countries Iraq United States Countries < 2%

Engagement - Posts
Seventh Generation published the greatest number of posts (112). Dawn had the highest average
engagement, with a score of 1,000.
Competitors
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
Lysol
Downy
Scotch-Brite
Clorox
Dawn
Mr. Clean
Seventh…
Gain…
Tide
Bounty
Febreze
Swiffer
Glade
Number of Posts
Engagement Score
Engagement Score Number of Posts

Engagement Breakdown
0 100000 200000 300000 400000 500000 600000 700000
Lysol
Downy
Scotch-Brite
Clorox
Dawn
Mr. Clean
Seventh Generation
Gain Detergents
Tide
Bounty
Febreze
Swiffer
Glade
Shares Comments Likes
Febreze received the most number of Likes (600,664), Febreze got the most number of Comments
(14,510) and Swiffer had the most number of Shares (37,606).
Competitors

Most Engaging Brand Posts
Competitors
Febreze
Thu, Jun 25 at 12:01 PM EDT
Sneak peek: Soon you can eliminate loads of odors
with Febreze + Tide Original Scent.
Engagement
Score
Likes Comments Shares Sentiment
1,000 226,751 5,661 11,787 Positive
Swiffer
Mon, Jun 1 at 12:00 AM EDT
Dominate dusting…then the world. Get your Limited
Edition Minions Swiffer Dusters, then go see Minio ..
Clorox
Tue, May 26 at 3:44 PM EDT
Inside Out opens in 3D June 19, and our headquarters
is filled with excitement! To celebrate, we’ve ..
Engagement
Score
1,000 195,009 9,199 32,707 Positive
Engagement
Score
1,000 39,049 354 1,519 Positive

Competitors
Dawn
Fri, May 22 at 5:00 PM EDT
Thank you to rescuers helping save oiled wildlife at
#RefugioOilSpill. Get information at http://spr ..
Engagement
Score
1,000 150,572 2,054 8,665 Positive
Febreze
Thu, May 21 at 12:01 PM EDT
For T. rex, odor ex-stink-tion is unreachable. Lucky for
you, there’s NOTICEables.
Swiffer
Wed, May 20 at 12:00 AM EDT
Don’t let allergens* ruin your day. Ruin their day with
Swiffer 360° Dusters.
Engagement
Score
1,000 44,733 1,834 4,515 Positive
Engagement
Score
1,000 56,341 645 1,139 Positive

Fan Posts
0 200 400 600 800 1000 1200
Lysol
Downy
Scotch-Brite
Clorox
Dawn
Mr. Clean
Seventh Generation
Gain Detergents
Tide
Bounty
Febreze
Swiffer
Glade
Number of Fan Posts
Tide's Facebook Page saw the highest number of Fan posts (980).
Competitors

Sentiment Analysis
Dawn received the highest percentage of Positive Sentiment (46.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Lysol
Scotch-Brite
Dawn
Mr. Clean
Gain Detergents
Tide
Bounty
Febreze
Swiffer
Glade
Downy
Clorox
Seventh Generation
Negative Neutral Positive

Brand Responses
Gain Detergents responded to the highest percentage of Fan posts (57.44%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 1000 2000 3000 4000 5000 6000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Lysol Scotch-Brite Dawn Mr. Clean Gain Detergents
Tide Bounty Febreze Swiffer Glade
Downy Clorox Seventh Generation

Share Of Voice – Volume of Posts
Seventh Generation published the most with 112 posts, among the brands in "Competitors"
Group.
Competitors
28%
5%
5%
1%
8%
2%
13%
10%
4%
17%
2%
4%
1%
Seventh Generation Lysol Clorox Mr. Clean Scotch-Brite
Gain Detergents Downy Tide Glade Bounty

Share Of Voice – Likes
Febreze received the largest volume of Likes (600,664), among the brands in "Competitors" Group.
Competitors
6%
5% 4%
2%
5%
3%
0%
2%
8%
0%
15%
30%
20%

Share Of Voice – Comments
Febreze received the largest volume of Comments (14,510), among the brands in "Competitors"
Group.
Competitors
9%
6% 4%
5%
6%
9%
0%
5%
3%0%
10%
22%
21%

Share Of Voice – Shares
Swiffer received the largest volume of Shares (37,606), among the brands in "Competitors" Group.
Competitors
10%
9%
2%
5%
2%
4%
0%8%
2%
0%
11%
21%
26%

Campaign Comparison
0 1 2 3 4 5 6 7 8 9 10
0 100 200 300 400 500 600 700 800 900 1000
#lysolthat 2015(Lysol)
New Gain flings
Reviews(Gain…
#LoadsofHope(Tide)
#Wootheair(Febreze)
Swiffer WetJet (Swiffer)
Aruba Wave™(Glade)
#Tuckinturnoff(Downy)
Number of Posts
Engagement Score
During this time period, Swiffer WetJet was the most engaging run by Swiffer. Lysol published the
most (9) in its #lysolthat 2015 campaign.
Competitors

Analysis of Tide Facebook
Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Tide
Fans 4,039,735
New Fans 19,701
Fan Growth .49%
Country Worldwide
Demographics Mostly Older, Female and Attached.
Tide has 19,701 new Likes and an audience base of 4,039,735 fans who are mostly Older, Female
and Attached.
Tide

Brand Overview
Posts
Brand User
Engagement Score 204 Total Fan Posts 980
Total Posts 38 Brand Response Rate 33.67%
Total Likes 34,337 Average Reply Time 23 hrs, 25 mins
Total Comments 3,327 General Sentiment Neutral
Total Shares 11,589
Tide had 38 new Posts, and their most recent campaign is #LoadsofHope.
Content & Campaigns
Most Engaging Content Type
Engagement
Oriented Posts
Most Engaging Campaign #TideBits
Least Engaging Content Type Others Most Recent Campaign #LoadsofHope
Most Prolific Content Type
Corporate Social
Responsibility
Tide

Fan Growth
4,000,000
4,005,000
4,010,000
4,015,000
4,020,000
4,025,000
4,030,000
4,035,000
4,040,000
4,045,000
Tide had a growth rate of 0.49% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 4,039,735
New Fans 19,701
Tide

Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Tide had an engagement of 204 and the highest engagement was 911.
Tide

Community Analysis
Tide fans are mostly Older, Female and Attached. Tide fans are largely from United States followed by
Canada.
Fan Demographics Distribution of Fans
Tide
48%
52%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
United States
Canada
Mexico
Philippines
Argentina
Indonesia
Taiwan
Italy
Chile
Korea

0
1
2
3
4 Tide posted a total of 38 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Tide liquid bottles 10
Craft Details 7
Tide 7
TexasFloods 6
bit 5
Tide

26%
74%
Brand Participation Brand Non Participation
89%
6%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Tide responded to 10 conversations generated by the
38 Posts they published.
Tide receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
Tide

Tide
Fri, Apr 17 at 1:45 PM EDT
Keep your knitting equipment, and the earth, tidy.
Upcycle your large Tide liquid bottle into a #Tid ..
Engagement
Score
945 5,444 1,076 4,493 Positive
Add some junk to a trunk. Upcycle your Tide liquid
bottles into a #TideKeepsies Plastic Bag Holder. ..
Fri, Apr 17 at 11:20 AM EDT
Take care of your garden, and the earth. Upcycle a
Tide liquid bottle into a #TideKeepsies Watering ..
Engagement
Score
911 5,254 544 3,850 Positive
Engagement
Score
640 2,895 271 1,534 Positive

0 5 10 15 20 25
0 50 100 150 200 250 300 350
Videos
Photos
Plain Text
Links
Number of Posts
Engagement Score
0 5 10 15
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Brand Posts - Analysis
Most of Tide posts were Videos, and posts with Videos
received the highest engagement.
Most of Tide posts were published on Friday and posts
on Friday received the highest engagement.
Brand Post Types Days of the Week
Tide

0
10
20
30
40
50
60
70
80
90
100
Positive Neutral Negative Users posted a total of 980 Posts between
Apr 01, 2015 and Jun 30, 2015 on Tide's
wall.
User Posts
Top keywords used in
the Posts
Frequency
Tide 380
P&G Tide Pods 100
clothes 97
laundry 94
product 91
Tide

34%
66%
39%
8%
53%
User Posts - Engagement
Tide responded to 330 conversations generated by the
980 Posts fans published.
Tide appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Tide

Content Intel
0 1 2 3 4 5 6 7 8 9
0 50 100 150 200 250 300 350 400 450
Product Oriented Posts
Brand News
Others
Corporate Social…
Ad Campaigns
Contest
Engagement Oriented…
Number of Posts
Engagement Score
Most of Tide posts were around 'Corporate Social Responsibility', and posts around 'Engagement
Oriented Posts' received the highest engagement.
Tide

0 1 2 3 4 5
0 200 400 600 800
Home Care Advice
Other Advice
Number of Posts
Engagement Score
0 1 2 3
0 20 40 60 80 100
Festival/Greeting
s
Current Affairs
Number of Posts
Engagement Score
Content Intel
In Posts about Home Care,Tide Home Care Advice
posts received the highest engagement.
In Posts about General Happenings,Tide Current Affairs
About Home Care About General Happenings
Tide

0 2 4 6 8 10
0 200 400 600
#LoadsofHope
Tide Pods
#TideKeepsies
Number of Posts
Engagement Score
0 5 10 15
0 200 400 600
#LoadsofHope
Tide Pods
#TideKeepsies
Number of Posts
Engagement Score
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #TideKeepsies
was the most engaging campaign run by Tide.
Overall, #TideKeepsies engaged the best out of the
recent 3 campaigns run by Tide.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Tide

Analysis of Scotch-Brite
Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Scotch-Brite
Fans 2,530,811
New Fans 1,712,529
Fan Growth 67.67%
Country Worldwide
Demographics Mostly Older, Female and Single
Scotch-Brite has 1,712,529 new Likes and an audience base of 2,530,811 fans who are mostly
Older, Female and Single
Scotch-Brite

Brand Overview
Posts
Brand User
Total Likes 92,833 Average Reply Time 1 day, 13 hrs, 47 mins
Total Shares 2,421
Scotch-Brite had 33 new Posts.
Scotch-Brite

Fan Growth
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Scotch-Brite had a growth rate of 67.67% between Mar 31, 2015 and Jun 30, 2015.
New Fans 1,712,529
Scotch-Brite

Engagement
0
200
400
600
800
1,000
1,200
Scotch-Brite had an engagement of 504 and the highest engagement was 974.
Scotch-Brite

Community Analysis
Scotch-Brite fans are mostly Older, Female and Single Scotch-Brite fans are largely from United States
followed by Iraq.
Scotch-Brite
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
0K 200K 400K 600K 800K 1,000K
United States
Iraq
Jordan
Canada
Yemen
Saudi Arabia
Kuwait
Malaysia
Lebanon

0
1
2
3 Scotch-Brite posted a total of 33 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
mess 3
scour pads 2
scrubbing power 2
Scotch-Brite
showers
2
EXTREME SCRUB
Dishwand
2
Scotch-Brite

21%
79%
85%
6%
9%
Scotch-Brite responded to 7 conversations generated
by the 33 Posts they published.
Scotch-Brite receives more positive than negative vibes
from comments on their Posts.
Scotch-Brite

Scotch-Brite
Mon, Jun 15 at 12:09 PM EDT
Today and every day.
Engagement
Score
974 14,021 149 477 Positive
Tue, Jun 9 at 11:00 AM EDT
It’s a good thing they’re cute.
Rather than breakfast in bed, 70% of moms would
like the house cleaned. Hint. Hint.
Engagement
Score
938 12,460 80 206 Positive
Engagement
Score
848 6,348 193 281 Positive

0 5 10 15 20 25 30
0 100 200 300 400 500 600 700
Photos
Links
Videos
Number of Posts
Engagement Score
0 2 4 6 8
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Scotch-Brite posts were Photos, and posts with
Photos received the highest engagement.
Most of Scotch-Brite posts were published on Monday
and posts on Friday received the highest engagement.
Scotch-Brite

0
20
40
60
80
100
120
Apr 01, 2015 and Jun 30, 2015 on Scotch-
Brite's wall.
User Posts
the Posts
Frequency
Scotch-Brite 344
Vibe 75
Un 38
recuerda que 38
lo necesario lo 38
Scotch-Brite

6%
94%
3%
11%
86%
Scotch-Brite responded to 23 conversations generated
by the 371 Posts fans published.
Scotch-Brite appears to participate more when Fan
conversations have greater negative vibes than
positive.
Scotch-Brite

Analysis of Febreze
Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Febreze
Fans 1,965,927
New Fans 92,031
Fan Growth 4.68%
Country United States
Febreze has 92,031 new Likes and an audience base of 1,965,927 fans.
Febreze

Brand Overview
Posts
Brand User
Total Shares 30,441
Febreze had 17 new Posts, and their most recent campaign is #Wootheair.
Febreze

Fan Growth
1,820,000
1,840,000
1,860,000
1,880,000
1,900,000
1,920,000
1,940,000
1,960,000
1,980,000
Febreze had a growth rate of 4.68% between Mar 31, 2015 and Jun 30, 2015.
New Fans 92,031
Febreze

Engagement
0
200
400
600
800
1,000
1,200
Febreze had an engagement of 996 and the highest engagement was 1000.
Febreze

Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Febreze fans are largely from United States followed by
Canada.
Febreze
100
%
UnKnown
0% 50% 100% 150%
UnKnown
0% 50% 100% 150%
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
Canada
Puerto Rico
United Kingdom
Germany
Mexico
France
India
Malaysia

0
1
2
3 Febreze posted a total of 17 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
odors 3
fresh you’ll wanna 2
NOTICEables 2
odor-eliminating
crowd-pleaser
2
moms 2
Febreze

53%
47%
Febreze responded to 9 conversations generated by the 17 Posts they published.
Brand Responses
Febreze

Febreze
Sneak peek: Soon you can eliminate loads of odors
with Febreze + Tide Original Scent.
Engagement
Score
1,000 226,751 5,661 11,787 Positive
Thu, May 21 at 12:01 PM EDT
For T. rex, odor ex-stink-tion is unreachable. Lucky for
you, there’s NOTICEables.
Sun, Apr 26 at 12:01 AM EDT
Fabric Refresher makes soft surfaces so fresh you’ll
wanna switch spots with the dog.
Engagement
Score
1,000 44,733 1,834 4,515 Positive
Engagement
Score
1,000 164,593 4,477 8,028 Positive

0 5 10 15 20
0 200 400 600 800 1000 1200
Photos
Videos
Number of Posts
Engagement Score
0 5 10 15
0 500 1,000 1,500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Febreze posts were Photos, and posts with
Photos received the highest engagement.
Most of Febreze posts were published on Thursday
and posts on Sunday received the highest
engagement.
Febreze

0
1
2
3
4
5
6
7
8
9
10
Apr 01, 2015 and Jun 30, 2015 on Febreze's
wall.
User Posts
the Posts
Frequency
product 49
scent 26
commercial 15
spray 15
Febreeze 11
Febreze

39%
61%
40%
16%
44%
Febreze responded to 95 conversations generated by
the 244 Posts fans published.
Febreze appears to participate more when Fan
negative.
Febreze

Analysis of Lysol Facebook
Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Lysol
Fans 2,187,850
New Fans 14,679
Fan Growth .67%
Country Worldwide
Lysol has 14,679 new Likes and an audience base of 2,187,850 fans who are mostly Older, Female
and Attached.
Lysol

Brand Overview
Posts
Brand User
Total Shares 12,449
Lysol had 18 new Posts, and their most recent campaign is #lysolthat 2015.
Lysol

Fan Growth
2,160,000
2,165,000
2,170,000
2,175,000
2,180,000
2,185,000
2,190,000
Lysol had a growth rate of 0.67% between Mar 31, 2015 and Jun 30, 2015.
New Fans 14,679
Lysol

Engagement
0
100
200
300
400
500
600
700
800
900
1,000
Lysol had an engagement of 688 and the highest engagement was 936.
Lysol

Community Analysis
Lysol fans are mostly Older, Female and Attached. Lysol fans are largely from United States followed by
Puerto Rico.
Lysol
8%
92%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K
United States
Puerto Rico
Canada
Mexico
Philippines
India
United Kingdom
Costa Rica
Pakistan
New Zealand

0
1
2
3 Lysol posted a total of 18 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
real moms 6
babies 5
easy one-click 3
99.9 2
germs 2
Lysol

28%
72%
Lysol responded to 5 conversations generated by the 18 Posts they published.
Brand Responses
Lysol

Lysol
Mon, Apr 20 at 6:23 PM EDT
Mom and baby, taking on the world together! Watch
real moms experiencing the joys and challenges of ..
Engagement
Score
988 16,352 510 3,356 Positive
Mon, May 18 at 12:00 AM EDT
Watch as real moms discover that meal time can be
as frustrating as it is funny. Ponchos recommended ..
Mon, Apr 27 at 12:00 AM EDT
Watch real moms embrace the hurdles, happiness,
and humor that comes with a growing baby bump.
Engagement
Score
930 12,052 420 1,723 Positive
Engagement
Score
923 8,990 466 1,891 Positive

0 2 4 6 8 10
0 200 400 600 800 1000
Photos
Videos
Links
Number of Posts
Engagement Score
0 2 4 6 8 10
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Lysol posts were Videos, and posts with Videos
Most of Lysol posts were published on Monday and
posts on Sunday received the highest engagement.
Lysol

0
5
10
15
20
25
30
35
Apr 01, 2015 and Jun 30, 2015 on Lysol's
wall.
User Posts
the Posts
Frequency
Lysol 64
posts 31
everyone 30
product 30
Lysol products 10
Lysol

48%
52%
27%
9%
64%
Lysol responded to 71 conversations generated by the
149 Posts fans published.
Lysol appears to participate more when Fan
negative.
Lysol

Analysis of Bounty Facebook
Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Bounty
Fans 1,603,308
New Fans -1,228
Fan Growth -.08%
Country United States
Bounty has -1,228 new Likes and an audience base of 1,603,308 fans who are mostly Older,
Female and Attached.
Bounty

Brand Overview
Posts
Brand User
Total Likes 1,444 Average Reply Time 1 day, 3 hrs, 46 mins
Total Comments 115 General Sentiment Neutral
Total Shares 157
Bounty had 69 new Posts.
Bounty

Fan Growth
1,599,000
1,600,000
1,601,000
1,602,000
1,603,000
1,604,000
1,605,000
Bounty had a growth rate of -0.08% between Mar 31, 2015 and Jun 30, 2015.
New Fans -1,228
Bounty

Engagement
0
5
10
15
20
25
Bounty had an engagement of 6 and the highest engagement was 20.
Bounty

Community Analysis
Bounty fans are mostly Older, Female and Attached. Bounty fans are largely from United States followed by
Taiwan.
Bounty
7%
93%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Taiwan
Hong Kong
Malaysia
Indonesia
Philippines
Canada
Italy
Thailand

0
1
2
3 Bounty posted a total of 69 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Bounty 27
NEW Bounty
Quilted
17
Bounty Quilted
Napkins
14
Quicker Picker-
Upper
6
extra-absorbent
Bounty
5
Bounty

1%
99%
43%
6%
51%
Bounty responded to 1 conversations generated by the
69 Posts they published.
Bounty receives more positive than negative vibes from
comments on their Posts.
Bounty

Bounty
Tue, Apr 21 at 8:26 PM EDT
Bounty + Dawn = Sud-sational cleaning power! See
for yourself, find a roll in the paper towel aisle.
Engagement
Score
20 43 12 8 Positive
Fri, Jun 26 at 8:47 PM EDT
While the family’s away, the cat will play. Fix any feline
faux pas with the Quicker Picker-Upper!
Grunge was glorious, BIG was notorious, and spills
were a little less laborious thanks to Bounty.
Engagement
Score
19 50 3 11 Positive
Engagement
Score
19 20 1 15
Uncategori
zed

0 10 20 30 40 50
0 2 4 6 8 10 12
Plain Text
Photos
Videos
Number of Posts
Engagement Score
0 5 10 15
0 2 4 6 8
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Bounty posts were Photos, and posts with
Videos received the highest engagement.
Most of Bounty posts were published on Thursday and
posts on Friday received the highest engagement.
Bounty

0
2
4
6
8
10
12
14
16
18
Apr 01, 2015 and Jun 30, 2015 on Bounty's
wall.
User Posts
the Posts
Frequency
paper towels 52
Bounty 48
roll 16
Dawn 16
products 16
Bounty

46%
54%
37%
11%
52%
Bounty responded to 74 conversations generated by
the 160 Posts fans published.
Bounty appears to participate more when Fan
negative.
Bounty

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