Take a deep dive in to the social media metrics behind Johnson&Johnson's social media efforts as it posts about the changes it makes to the healthcare and personal care industries.
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Johnson&Johnson Social Media Analysis Q4 2015
1. Johnson & Johnson
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Johnson & Johnson Twitter
2. Johnson & Johnson: Social Media Report
This report looks at how
Johnson & Johnson
performed on social media between
October 1st – December 31st, 2015
3. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
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5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
694,572 6,736 .98% Worldwide
Johnson & Johnson
6. Engagement Score
92
Total Posts
100
Total Likes
10,814
Total Comments
533
Total Shares
3,187
Most Engaging Content Type
Employee Stories
Least Engaging Content Type
Contest
Most Prolific Content Type
Corporate Social
Responsibility
Most Engaging Campaign
#NursesUnite
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
9. Community Analysis
Johnson & Johnson Network fans are largely from United States followed by Brazil.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K
United States
Brazil
India
Mexico
Egypt
Philippines
Puerto Rico
Pakistan
Canada
Dominican Republic
10. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
JNJ 38
world 15
kids 13
Photo app 11
holiday season 10
11. 10%
90%
Brand Participation Brand Non Participation
78%
3%
19%
Posititve Negative Neutral
Brand Posts - Engagement
Johnson & Johnson Network responded to 10 conversations
generated by the 100 Posts they published.
Johnson & Johnson Network receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
12. Most Engaging Brand Posts
20-NOV-15, FRI 7:30AM
Next week, we're kicking off the giving
season in a big way, and we want your
help! If you're alread ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
480 531 51 229 Positive
24-DEC-15, THU 5:06PM
Happy Holidays from the entire Johnson &
Johnson family. May yours be filled with
moments of warmth, ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
406 941 31 136 Positive
13. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 20 40 60 80 100 120 140 160
Links
Photos
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
14. Most of Johnson & Johnson Network posts were around 'Corporate Social Responsibility', and posts around 'Employee
Stories' received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35
0 20 40 60 80 100 120
Brand News
Fact
Others
Event
Corporate Social…
Photo
Ad Campaigns
Employee Stories
Special Offer
Like This Posts
Question
Contest
Festival/Greetings
Alert or FYI
Facebook App
Number of Posts
Engagement Score
Engagement Score Number of Posts
15. In Johnson & Johnson Network Posts about Diversified,
General Advice posts received the highest engagement.
In Johnson & Johnson Network Posts about General
Happenings, the category Others received the highest
engagement.
Content Intel
About Diversified About General Happenings
0 5 10 15 20
0 20 40 60 80 100
Fact
Others
Event
Question
News
General Advice
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 20 40 60 80
Social…
Business
Others
Politics
Local Events
Sports
Social Good/…
Leisure/Dining
Question
Entertainment
Festival/Greetings
Current Affairs
Technology
Number of Posts
Engagement Score
Engagement Score Number of Posts
16. Campaign Intel
0 1 2 3 4
0 20 40 60 80 100 120 140
#WEF16
#JPM16
#CES2016
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Johnson&Johnson campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
18. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
125,456 5,837 4.88% Worldwide
Johnson & Johnson News
@JNJNews
19. Engagement Score
61
Total Proactive Tweets
344
Retweets Total
234
Replies Total
5
Favorites Total
1,822
Total Mention
1,946
Total Retweets
2,323
Response Rate (%)
0.26%
Average Reply Time (mins)
151
BRAND TWEETS USER TWEETS
Brand Overview
24. #JNJ announces launch of 1st study of
#Ebola prime-boost #vaccine
regimen in #SierraLeone: http://t..
09-Oct-15, Fri 02:19AM
ENGMT. FAV. REPLIES RETWEETS
345 21 0 47
Top Engaging Tweets
#JNJ agrees to acquire @Novira to
accelerate development of
treatments for chronic #HepB:
https://t..
#JNJ named to @thomsonreuters
#Top100Innovators list for focus on
lifecycle of innovation: https://..
04-Nov-15, Wed 12:10PM
ENGMT. FAV. REPLIES RETWEETS
263 17 0 34
12-Nov-15, Thu 10:08AM
ENGMT. FAV. REPLIES RETWEETS
257 20 2 32
NO IMAGE NO IMAGE NO IMAGE
25. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300 350
0 10 20 30 40 50 60 70
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
26. 0 50 100 150 200 250 300
0 200 400 600 800 1000 1200 1400 1600 1800
#jnj*
#janssen*
#ebola*
#advamed15*
#bgb2015*
#wad2015*
#jlabs*
#hiv*
#plannedbutcherhood*
#makehivstory*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
30. Average Reply Time : 2 hours 31 minutes
0
50
100
150
200
250
300
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
31. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
0.5
1
1.5
2
2.5
3
3.5
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text
36. Influencers
Name Followers Tweets
La Jornada 1,356,000 1
Jesse Millette 1,317,559 1
Steve Jackson Show 391,668 1
DiversityInc.com 365,003 8
Sama 294,476 2
TOP 5 INFLUENCERS
37. Generate Your Own Social Media Report
This report was generated entirely by the
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It took minutes to create.
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Social Media Report Now