Take a deep dive into the social media habits of Mercedes-Benz as it capitalizes on Instagram's popularity by bringing the best of Instagram to Facebook and Twitter.

1. Mercedes-Benz
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Mercedes Benz Twitter

2. Mercedes-Benz: Social Media Report
This report looks at how
Mercedes-Benz
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Mercedes-Benz
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
20,130,644 656,025 3.37% Worldwide
Mostly Young, Male and
Attached.
Mercedes-Benz

6. Engagement Score Total Fan Posts
220 5,086
Total Posts Brand Response Rate
292 7.79%
Total Likes Avg. Reply Time
1,976,810 6 hrs, 54 mins
Total Comments General Sentiment
54,217 Neutral
Total Shares
274,406
Most Engaging Content Type
Contest
Least Engaging Content Type
Corporate Social
Responsibility
Most Prolific Content Type
Features
Most Engaging Campaign
#mbFanPhoto
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

7. 19,000K
19,200K
19,400K
19,600K
19,800K
20,000K
20,200K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
20,130,644
New Fans
656,025

8. Engagement
0
250
500
750
1,000
Mercedes-Benz had an average engagement score of 220 and a highest of 790.

9. Community Analysis
Mercedes-Benz fans are mostly Young, Male and Attached. Mercedes-Benz fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
65%
35%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
India
United States
Mexico
Brazil
Germany
Turkey
Italy
Egypt
France

10. 0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Mercedes-Benz 159
Mercedes-AMG GT 67
g/km 63
fuel consumption 62
CO2 emission 29

11. 35%
65%
Brand Participation Brand Non Participation
95%
0%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Mercedes-Benz responded to 102 conversations generated by
the 292 Posts they published.
Mercedes-Benz receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
01-NOV-15, SUN 5:47AM
Enjoy our selection of the week's most
liked Instagram shots. And while you're at
it, why don't you ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
990 1,223 50 31,514 Positive
18-OCT-15, SUN 5:57AM
Enjoy our selection of the week's most
liked Instagram shots. And while you're at
it, why don't you ..
05-OCT-15, MON 12:13PM
Take a 360° look at this Mercedes-Benz
masterpiece. Superb materials combined
with amazing design, t ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
989 786 28 30,538 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
969 77,280 9,074 11,390 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 50 100 150 200 250 300
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50 60
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
Mercedes-Benz 3965
post 911
car 472
new 268
Mercedes 210
User Posts
0
20
40
60
80
100
120
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Mercedes-Benz responded to 396 conversations generated by
the 5,086 Posts fans published.
Mercedes-Benz appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
8%
92%
Brand Participation Brand Non Participation
18%
3%
79%
Posititve Negative Neutral

16. Most of Mercedes-Benz posts were around 'Features', and posts around 'Contest' received the highest engagement.
Content Intel
0 20 40 60 80 100 120
0 100 200 300 400 500 600 700 800
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts

17. In Mercedes-Benz Posts about Automotive, Events in the
automotive sector posts received the highest engagement.
In Mercedes-Benz Posts about General Happenings, the
category Festival/Greetings received the highest engagement.
Content Intel
About Automotive About General Happenings
0 2 4 6
0 50 100 150 200 250
Automotive Advice
Photos
Fact
Others
Events in the…
News in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 50 100 150 200 250
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

18. Campaign Intel
0 2 4 6 8 10 12 14
0 50 100 150 200 250 300 350 400 450
#2016StartsHere
Geneva International Motor Show 2016
#NeverStopChallenging
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Mercedes-Benz campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

19. Analysis of
Mercedes-Benz
Twitter Account
Oct 01, 2015 - Dec 31, 2015

20. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
1,486,272 58,513 4.10% Worldwide
Mercedes-Benz
@MercedesBenz

21. Engagement Score
140
Total Proactive Tweets
806
Retweets Total
147
Replies Total
1,802
Favorites Total
176,875
Total Mention
29,730
Total Retweets
85,483
Response Rate (%)
5.9%
Average Reply Time (mins)
785
Most Engaging
#HappyHalloween
Most Recent
#HappyHalloween
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS

22. 1,390K
1,400K
1,410K
1,420K
1,430K
1,440K
1,450K
1,460K
1,470K
1,480K
1,490K
1,500K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
1,486,272
New Followers
58,513

23. 1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
659
New Followees
12

24. Engagement
0
250
500
Mercedes-Benz had an average engagement score of 140 and a highest of 368.

25. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
806 147

26. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600 700 800 900
0 20 40 60 80 100 120 140 160
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

27. 0 20 40 60 80 100 120
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
#f1*
#mercedesbenz*
#starsandcars*
#amggt*
#gclass*
#wonmoretime*
#autonomousdriving*
#mbclassic*
#tbt*
#sl*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

28. 0
500
1000
1500
2000
2500
3000
3500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
f1 mercedesbenz starsandcars amggt gclass
Spread of Hashtags by day

29. 0 50 100 150 200 250 300 350 400 450 500
#sl*
#mercedesbenz*
#starsandcars*
#amggt*
#autonomousdriving*
#mbclassic*
#gclass*
#f1*
#wonmoretime*
#tbt*
Engagement Score
Hashtags - Engagement

30. Average Response Rate : 5.9%
0
100
200
300
400
500
600
700
800
900
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

31. Average Reply Time : 13 hours 5 minutes
0
500
1000
1500
2000
2500
3000
3500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

32. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
200
400
600
800
1000
1200
1400
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

33. 0
1000
2000
3000
4000
5000
6000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

34. 0
500
1000
1500
2000
2500
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

35. Total number of Retweets : 85,483
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

36. Total number of Mentions: 29,730
0
100
200
300
400
500
600
700
800
900
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

37. Influencers
Name Followers Tweets
Vijay Mallya 4,987,787 1
Portal R7.com 4,094,691 1
Nintendo of America 3,846,211 1
Lewis Hamilton 3,223,729 3
OneRepublic 2,788,499 1
TOP 5 INFLUENCERS

38. Generate Your Own Social Media Report
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Social Media Report Now

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