Take a deep dive into the social media habits of this brand

1. PRADA
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Prada FB

2. Prada: Social Media Report
This report looks at how
Prada
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Prada
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
5,465,635 120,302 2.25% Worldwide
Prada

6. Engagement Score
83
Total Posts
80
Total Likes
86,409
Total Comments
3,491
Total Shares
6,453
BRAND POSTS
Brand Overview

7. 5,280K
5,300K
5,320K
5,340K
5,360K
5,380K
5,400K
5,420K
5,440K
5,460K
5,480K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
5,465,635
New Fans
120,302

8. Engagement
0
250
500
Prada had an average engagement score of 83 and a highest of 302.

9. Community Analysis
Prada fans are largely from United States followed by Mexico.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K
United States
Mexico
Italy
Brazil
India
France
Malaysia
United Kingdom
Thailand
Austria

10. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Prada Resort 2016
Advertising
11
Visit Prada.com 7
Bag 7
PradaInsideMe 7
London 7

11. Most Engaging Brand Posts
06-OCT-15, TUE 1:14PM
Discover the new travel accessories on
http://bit.ly/Prada_Travel
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
302 4,799 87 343 Positive
08-OCT-15, THU 6:30AM
Prada opens its first store in Monterrey,
Mexico, inside the prestigious “El Palacio
de Hierro” depa ..
20-NOV-15, FRI 12:59PM
An iconic, trusted companion and
treasured heirloom. Discover the new
version of the Prada Galleria ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
215 3,845 78 161 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
206 2,648 198 197 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70
0 50 100 150 200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 20 40 60 80 100 120
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Analysis of
PRADA
Twitter Account
Oct 01, 2015 - Dec 31, 2015

14. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
637,009 43,312 7.30% Worldwide
PRADA
@Prada

15. Engagement Score
184
Total Proactive Tweets
63
Favorites Total
8,529
Total Mention
1,648
Total Retweets
3,363
BRAND TWEETS USER TWEETS
Brand Overview

16. 570K
580K
590K
600K
610K
620K
630K
640K
1-Oct 8-Oct 15-Oct22-Oct29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
Follower Growth
Total Followers
637,009
New Followers
43,312

17. Engagement
0
250
500
PRADA had an average engagement score of 184 and a highest of 390.

18. Prada Travel Made To Order
Spring/Summer 2016.
https://t.co/5SO7Gv9GFC
19-Dec-15, Sat 04:20AM
ENGMT. FAV. REPLIES RETWEETS
390 307 3 184
Top Engaging Tweets
Prada opens its first store in Monterrey,
Mexico, inside the prestigious “El
Palacio de Hierro” dep..
Léa Seydoux in Prada while attending the
premiere of ‘Spectre’ in Beijing,
China. #PradaCelebs http..
07-Oct-15, Wed 04:48AM
ENGMT. FAV. REPLIES RETWEETS
351 291 8 148
12-Nov-15, Thu 10:54AM
ENGMT. FAV. REPLIES RETWEETS
334 264 2 147
NO IMAGE NO IMAGE NO IMAGE

19. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 10 20 30 40 50 60 70
0 20 40 60 80 100 120 140 160 180 200
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

20. 0 2 4 6 8 10 12 14 16
0 100 200 300 400 500 600 700
#pradainsideme
#pradaolfactories
#pradacelebs*
#pradagroupresponsibility*
#pradaresort
#pradass16*
#prada*
#fashion*
#pradainsidebag*
#givebunnyherbagback
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

21. 0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
pradainsideme pradaolfactories pradacelebs pradagroupresponsibility pradaresort
Spread of Hashtags by day

22. 0 50 100 150 200 250 300
#givebunnyherbagback
#pradacelebs*
#prada*
#fashion*
#pradaresort
#pradagroupresponsibility*
#pradainsideme
#pradaolfactories
#pradainsidebag*
#pradass16*
Engagement Score
Hashtags - Engagement

23. Total number of Retweets : 3,363
-50
0
50
100
150
200
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

24. Total number of Mentions: 1,648
-10
0
10
20
30
40
50
60
70
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec
Mentions Brand Tweets
Mentions

25. Influencers
Name Followers Tweets
Little Mix 7,628,381 1
Sam Smith 4,186,072 1
InStyle 3,879,546 2
JACKY BRACAMONTES 3,294,420 1
VOGUE.CO.UK 3,271,682 25
TOP 5 INFLUENCERS

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