This document analyzes social media habits and strategies of major home appliance brands from July to September 2015. It provides statistics on fan growth and insights into top performing social media content and campaigns on Facebook, Twitter, YouTube, and Instagram. Brands are benchmarked based on metrics like posts, engagement, sentiment, hashtags, and videos. The document concludes that advanced analytics are needed to optimize social media marketing given its importance in online shopping research.

1. Social Media
Habits of
Home Appliance
Brands.
July 1st- September 30th, 2015

2. 16,000
That’s the average number of new fans home appliance
brands added in a quarter.
With the digital community growing at such a speed, social
media becomes one of the best places to interact with and
engage fans.
Here are some stats and strategies to help you evaluate
the home appliance industry better.

3. • Home appliance brands with the largest social communities
• Social network based performance audit
• Campaign Intelligence
• Content analysis
o Top performing content on Facebook
o Top performing content on Twitter
o Top performing content on Instagram
• Social media and the home appliances industry
• About Unmetric

4. Sign Up
Introduction
Unmetric is a social media analytics company that helps
brands and agencies make sense of their social media by
benchmarking against peers.
Sign up for a free trial or get a 20 minute customized demo.

5. Brand
Facebook
Fans
Twitter
Followers
YouTube
Views
Instagram
Followers
Philips 6.4M 252K 77M 15K
Samsung Home
Appliances
2.6M 1M 42M 1.6K
GE 1.4M 17K 8.8M 4K
LG Electronics USA 828K 155K 10M -
Panasonic 317K 1.2K 535K 7K

6. Social Network Based Performance Audit
(detailing a subsect of available metrics)

7. Facebook Twitter
Sentiment Analysis
LG Electronics USA received the highest percentage of
Positive Sentiment (30.00%).
Mentions
@LGUS was mentioned the most .
1,996
2,154
2,478
12,704
20,548
0 10,000 20,000 30,000
@GE_Appliances
@Philips
@WhirlpoolUSA
@Samsung
@LGUS
Mentions
0% 20% 40% 60% 80% 100%
Panasonic
GE
Samsung Home Appliances
Philips
LG Electronics USA
Negative Neutral Positive

8. YouTube Instagram
Video Length
Panasonic USA created the longest Videos while Whirlpool
USA made the shortest
Hashtags
Electrolux's #whereieat was the top performing Hashtag in
Q3, 2015.
569
420 384
249 274
0
300
600
Engagement Score
276
124
96
113
59
0
50
100
150
200
250
300
Average Video Length (in secs)

9. Deconstructing the Content Strategy of
the Home Appliance Brands
Unmetric tracks the content strategy of brands using a combination of algorithms and human cognizance. Our
team of analysts view and tag every content piece from a brand based on a customized set of keywords for
each industry. This helps break down the content strategy of brands and allows the reader to plan their own
strategy to maximize reach and engagement.

10. Campaign Comparison
0 1 2 3 4 5 6 7 8 9 10
0 50 100 150 200 250 300 350
Panasonic New York City
Triathlon(Panasonic)
#DRONEWEEK(GE)
#WBW2015(Philips)
#LGGameDay (NCAA)(LG
Electronics USA)
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, #WBW2015 was the most engaging run by Philips. GE published the most
(9) in its #DRONEWEEK campaign.
Competitors

11. Engagement - Posts
LG Electronics USA published the greatest number of posts (82). Samsung Home Appliances had
the highest average engagement, with a score of 528.
0 10 20 30 40 50 60 70 80 90
0 100 200 300 400 500 600
Panasonic
GE
Samsung Home
Appliances
Philips
LG Electronics USA
Number of Posts
Engagement Score
Engagement Score Number of Posts

12. Most Engaging Brand Posts
Samsung Home Appliances
Wednesday, Sep 2
Guten Tag, Berlin! We’re in the German capital
unveiling 5 days of masterpieces in our own Art Galle
..
Engagement
Score
Likes Comments Shares Sentiment
1,000 137,009 148 367 Positive
Samsung Home Appliances
Friday, Sep 4
IFA 2015 has officially opened its doors, and the IoT
Zone is bringing you the future, today.
GE
Monday, Sep 14
Bill Nye The Science Guy is back with
more ‪#‪EmojiScience‪! This time, he's sharing how the
internet & connected machines will change the way
we think.
Engagement
Score
Likes Comments Shares Sentiment
998 81,898 59 105 Positive
Engagement
Score
Likes Comments Shares Sentiment
923 5,143 294 1,512 Positive

13. Most Engaging Tweets
Whirlpool USA
Tuesday, September 15
Engagement
Score
Favorites Replies Retweets
948 92 47 95
LG Electronics
Friday, September 4
Engagement
Score
Favorites Replies Retweets
992 1,499 38 243
Whirlpool USA
Thursday, August 13
Engagement
Score
Favorites Replies Retweets
913 114 11 40
Unmetric has the ability to detect Twitter Ads. With the little blue “Ads” icon we can identify and bring to light content
that was promoted. You can get this information in-app for all the brands you monitor.

14. Most Engaging Instagram Images
Electrolux
Tuesday, September 15
Engagement
Score
Favorites Comments
944 880 12
Philips
Friday, September 4
Engagement
Score
Favorites Comments
560 522 5
Samsung
Tuesday, August 11
Engagement
Score
Favorites Comments
505 60 3
Learn from the best. @DanielBoulud shares his recipe
for Poulet Grand-Mère that will make you
#OWNTHEWEEKEND...
| Transformation | The smell of #wood is one of my
favorite things in #nature: resin is still there after the
#tree has been cut…
#Baking time with @linda_lomelino. "Whole wheat
chocolate #cupcakes, topped with raw and vegan
swirly #chocolate frosting...

15. Social Media and the Home Appliances Sector
ROI from Social Media is questioned left, right, and center. A study found that 7.2% of
all purchases are being made online and Nielsen found that 43% of online shoppers
use social media as a research tool to make purchases.
With the stakes so high, it isn’t acceptable anymore to be above average on social
media. Publishing content based on assumptions or small scale research isn’t credible
enough.
As marketing becomes data-driven, smart analytics tools are a must have.

16. Sign Up
Thank You
Unmetric is a social media analytics company that helps
brands and agencies make sense of their social media by
benchmarking against peers.
If you want to find out more
sign up for a free trial or get a 20 minute customized demo.