- Iveco had the largest fan base of 587,761 and showed the highest fan growth of 6.33% between July 1st and 31st, 2016 according to the report on automobile brands' performance on social media. - Audi Australia published the most posts (42), had the highest average engagement per post (828), and received the most likes (53,908), comments (6,982), and shares (6,365). - The report provides insights on each brand's social media performance including fan growth, engagement, demographic information, popular posts, and comparisons between brands.

1. July 1st – July 31st 2016
TopAutomobileBrands
onSocialMedia

2. Automobile Brands: Social Media Report
This Report looks at how
Automobile Brands
(Australia)
performed on Social Media between
July 1st – July 31st, 2016

3. Comparison of
“AUTOMOBILES"
Facebook Pages
Jul 01, 2016 - Jul 31, 2016

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5. Iveco had the largest fan base of 587,761 and showed the highest fan growth of 6.33%.
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 100K 200K 300K 400K 500K 600K 700K
Growth%
Number of Fans
Hyundai Australia Toyota Australia Jaguar Australia(AU) Ford Australia
Kia Australia Holden BMW Australia Iveco
Audi Australia Mitsubishi Motors Australia nissan australia(AU) Mazda Australia
Suzuki Australia Jeep australia MINI Australia(AU)
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Countries < 2% Czech Republic Argentina Spain Peru Australia Other Countries New Zealand Italy
Fans - Geography

7. Audi Australia had the highest PTAT of 4.95% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 100K 200K 300K 400K 500K 600K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Hyundai Australia Toyota Australia Jaguar Australia(AU) Ford Australia Kia Australia
Holden Iveco BMW Australia Audi Australia Mitsubishi Motors Australia
nissan australia(AU) Mazda Australia Suzuki Australia Jeep australia MINI Australia(AU)
Conversations

8. Audi Australia published the greatest number of posts (42). They also had the highest average engagement, with a score of
828.
0 5 10 15 20 25 30 35 40 45
0 100 200 300 400 500 600 700 800 900
Hyundai Australia
Toyota Australia
Jaguar Australia(AU)
Ford Australia
Kia Australia
Holden
BMW Australia
Iveco
Audi Australia
Mitsubishi Motors Australia
nissan australia(AU)
Mazda Australia
Suzuki Australia
Jeep australia
MINI Australia(AU)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Audi Australia received the most number of Likes (53,908), Comments (6,982) and Shares (6,365).
0K 10K 20K 30K 40K 50K 60K
Hyundai Australia
Toyota Australia
Jaguar Australia(AU)
Ford Australia
Kia Australia
Holden
BMW Australia
Iveco
Audi Australia
Mitsubishi Motors Australia
nissan australia(AU)
Mazda Australia
Suzuki Australia
Jeep australia
MINI Australia(AU)
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Audi Australia
31-JUL-16, SUN 4:13AM
Spoiler alert. The spectacular Audi TT
clubsport turbo.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,585 1,340 597 Uncategorized
Audi Australia
23-JUL-16, SAT 7:00PM
Would you like a hot lap in the all-new
Audi R8? Take a seat as we race around
the Phillip Island Gr ..
Audi Australia
08-JUL-16, FRI 3:00AM
What'sfaster over 70 metres: an AFL ball,
or the all-new Audi R8?
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,176 1,838 2,873 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 3,449 797 829 Positive

11. Most Engaging Brand Posts
Audi Australia
04-JUL-16, MON 8:01PM
The all-new Audi R8. Performance that has
to be seen to be believed. Discover the R8
experience now: ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 5,773 732 517 Positive
Jaguar Australia(AU)
11-JUL-16, MON 11:01PM
Jaguar performance, now in SUV form.
The first Australian drives of #FPACE are
underway here in Byro ..
nissan australia(AU)
17-JUL-16, SUN 8:00PM
The #ZeroCompetitionCompetition.
Want to drive the 2017 GT-R at Phillip
Island Grand Prix Circuit?
..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
988 2,168 289 147 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
972 1,577 319 285 Positive

12. Ford Australia's Facebook Page saw the highest number of Fan posts (158).
0 20 40 60 80 100 120 140 160 180
Hyundai Australia
ToyotaAustralia
Jaguar Australia(AU)
Ford Australia
Kia Australia
Holden
BMW Australia
Iveco
Audi Australia
Mitsubishi Motors Australia
nissan australia(AU)
Mazda Australia
Suzuki Australia
Jeep australia
MINI Australia(AU)
Numberof Fan Posts
Fan Posts

13. MINI Australia(AU) received the highest percentage of Positive Sentiment (50.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Hyundai Australia
Jaguar Australia(AU)
Ford Australia
Mitsubishi Motors Australia
nissan australia(AU)
Kia Australia
Holden
Mazda Australia
Iveco
BMW Australia
Audi Australia
MINI Australia(AU)
Negative Neutral Positive
Sentiment Analysis

14. Hyundai Australia responded to the highest percentage of Fan posts (69.23%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Hyundai Australia Jaguar Australia(AU) Ford Australia Mitsubishi Motors Australia
nissan australia(AU) Kia Australia Holden Mazda Australia
Iveco BMW Australia Audi Australia MINI Australia(AU)
Brand Responses

15. Audi Australia published the most with 42 posts.
8%
0%
9%
4%
3%
11%
4%
11%
18%
7%
4%
5%
3%
7%
6%
Ford Australia MINI Australia(AU) Jaguar Australia(AU) Kia Australia Holden
nissan australia(AU) Hyundai Australia Toyota Australia Audi Australia Mitsubishi Motors Australia
Mazda Australia BMW Australia Jeep australia Iveco Suzuki Australia
Share Of Voice – Volume of Posts

16. Audi Australia received the largest volume of Likes (53,908).
7%
0%
9%
1%
1%
6%
7%
5%
53%
2% 1%
2%
1% 2%
3%
Ford Australia MINI Australia(AU) Jaguar Australia(AU) Kia Australia Holden
nissan australia(AU) Hyundai Australia Toyota Australia Audi Australia Mitsubishi Motors Australia
Mazda Australia BMW Australia Jeep australia Iveco Suzuki Australia
Share Of Voice – Likes

17. Audi Australia received the largest volume of Comments (6,982).
13% 0%
6%
2%
2%
5%
2%
7%
52%
4%
2% 2% 0% 1% 2%
Ford Australia MINI Australia(AU) Jaguar Australia(AU) Kia Australia Holden
nissan australia(AU) Hyundai Australia Toyota Australia Audi Australia Mitsubishi Motors Australia
Mazda Australia BMW Australia Jeep australia Iveco Suzuki Australia
Share Of Voice – Comments

18. Audi Australia received the largest volume of Shares (6,365).
7%
0%
6% 1%
1%
6%
1%
6%
59%
2%
1%
1%
2%
4%
3%
Ford Australia MINI Australia(AU) Jaguar Australia(AU) Kia Australia Holden
nissan australia(AU) Hyundai Australia Toyota Australia Audi Australia Mitsubishi Motors Australia
Mazda Australia BMW Australia Jeep australia Iveco Suzuki Australia
Share Of Voice – Shares

19. During this time period, #FPACEByron was the most engaging run by Jaguar Australia(AU). Toyota Australia published the most
(6) in its #WeBelieve campaign.
0 1 2 3 4 5 6 7
0 100 200 300 400 500 600 700 800 900 1000
#WeBelieve(Toyota
Australia)
#FPACEByron(Jaguar
Australia(AU))
Live Stream 2016 Focus
RS(Ford Australia)
New Holden
Colorado(Holden)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

20. Audi Australia had the most Promoted Posts, while Toyota Australia had the most Organic Posts.
Organic/Promoted: Volume of Posts

21. Mitsubishi Australia's Promoted Posts had the highest engagement, while Ford Australia had the highest engaging Organic Posts.
Organic/Promoted: Engagement

22. Audi Australia published the highest number of Promoted Posts while Hyundai Australia saw the biggest surge in engagement.
Effect of Promoted Posts on a Brand's Engagement

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24. Analysis of
Audi Australia
Facebook Page
Jul 01, 2016 - Jul 31, 2016

25. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
249,585 4,411 1.80% Australia
Mostly Young, Male and
Attached.
Audi Australia

26. Engagement Score Views Total Fan Posts
828 5 MN 25
Total Posts Impressions Brand Response Rate
42 9.4 MN 40.00%
Total Likes Avg. Reply Time
53,908 6 hrs, 42 mins
Total Comments General Sentiment
6,982 Neutral
Total Shares
6,365
BRAND POSTS FAN POSTS
Brand Overview

27. 242K
243K
244K
245K
246K
247K
248K
249K
250K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
249,585
New Fans
4,411

28. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Audi Australia had an average engagement score of 828 and a highest of 1000.

29. Community Analysis
Audi Australia fans are mostly Young, Male and Attached. Audi Australia fans are largely from Australia followed by India.
Fan Demographics Distributionof Fans
71%
29%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K
Australia
India
United States
Pakistan
United Kingdom
Malaysia
Iraq
Italy
New Zealand

30. 0
1
1
2
2
3
3
4
4
5
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
AudiSport 18
2016 International
Champions Cup
15
ICCMelb 15
Tottenham Hotspur 11
Juventus 9

31. 45%
55%
Brand Participation Brand Non Participation
91%
0%
9%
Posititve Negative Neutral
Brand Posts - Engagement
Audi Australia responded to 19 conversations generated by the 42
Posts they published.
Audi Australia receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

32. Most Engaging Brand Posts
31-JUL-16, SUN 4:13AM
Spoiler alert. The spectacular Audi TT
clubsport turbo.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,585 1,340 597 Uncategorized
23-JUL-16, SAT 7:00PM
Would you like a hot lap in the all-new Audi
R8? Take a seat as we race around the
Phillip Island Gr ..
08-JUL-16, FRI 3:00AM
What'sfaster over 70 metres: an AFL ball,
or the all-new Audi R8?
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,176 1,838 2,873 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 3,449 797 829 Positive
NO IMAGE NO IMAGE NO IMAGE

33. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25
0 200 400 600 800 1,000
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

34. Top Keywords Used Frequency
Audi Australia 13
car 6
Hamilton Island Race
Week
4
Audi Doncaster 3
2.0l tfsi 2
User Posts
0
1
1
2
2
3
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
20-Jul
21-Jul
22-Jul
23-Jul
24-Jul
25-Jul
26-Jul
27-Jul
28-Jul
29-Jul
30-Jul
31-Jul
Positive Neutral Negative

35. Audi Australia responded to 10 conversations generated by the 25
Posts fans published.
Audi Australia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
40%
60%
Brand Participation Brand Non Participation
32%
16%
52%
Posititve Negative Neutral

36. Analysis of
Nissan australia
Facebook Page
Jul 01, 2016 - Jul 31, 2016

37. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
192,261 761 .40% Australia Not Available
Nissan australia

38. Engagement Score
Reach
Total Fan Posts
303 797.4K 96
Total Posts
Impressions
Brand Response Rate
26 1.3 M 17.71%
Total Likes Avg. Reply Time
5,967 1 day, 14 mins
Total Comments General Sentiment
712 Neutral
Total Shares
627
BRAND POSTS FAN POSTS
Brand Overview

39. 191K
191K
191K
191K
192K
192K
192K
192K
192K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
192,261
New Fans
761

40. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
nissan australia had an average engagement score of 303 and a highest of 972.

41. Community Analysis
Nissan australia fans are largely from Australia followed by United States.
Distributionof Fans
0K 50K 100K 150K 200K 250K
Australia
United States
India
Malaysia
Thailand
New Zealand
United Kingdom
Indonesia
Japan

42. 0
1
1
2
2
3
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
Nissan 4
SUV 3
Melbourne Girl shares 3
Cred 3
Pathfinder 2

43. 23%
77%
Brand Participation Brand Non Participation
76%
5%
19%
Posititve Negative Neutral
Brand Posts - Engagement
nissan australia responded to 6 conversations generated by the
26 Posts they published.
nissan australia receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

44. Most Engaging Brand Posts
17-JUL-16, SUN 8:00PM
The #ZeroCompetitionCompetition.
Want to drive the 2017 GT-R at Phillip Island
Grand Prix Circuit?
..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
972 1,577 319 285 Positive
11-JUL-16, MON 6:00PM
0-100 km/h in 1.3 seconds. The newest
addition to the Nissan arsenal, the GT-R
Drone.
10-JUL-16, SUN 8:00PM
Nissan's N-SPORT range has arrived. Check
out the limited edition N-SPORT models in
the link below a ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
793 494 159 136 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
413 395 38 31 Positive
NO IMAGE NO IMAGE NO IMAGE

45. Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10 12 14
0 100 200 300 400 500
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

46. Top Keywords Used Frequency
Footy Show 20
car 11
sponsorship 10
brand new car 9
brand new 8
User Posts
0
5
10
15
20
25
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
20-Jul
21-Jul
22-Jul
23-Jul
24-Jul
25-Jul
26-Jul
27-Jul
28-Jul
29-Jul
30-Jul
31-Jul
Positive Neutral Negative

47. nissan australia responded to 17 conversations generated by the
96 Posts fans published.
nissan australia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
18%
82%
Brand Participation Brand Non Participation
41%
16%
43%
Posititve Negative Neutral

48. Analysis of
Jaguar Australia
Facebook Page
Jul 01, 2016 - Jul 31, 2016

49. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
118,228 -36 -.03% Australia
Jaguar Australia

50. Engagement Score Reach Total Fan Posts
580 1.2M 8
Total Posts Impressions Brand Response Rate
20 2 M 12.50%
Total Likes Avg. Reply Time
8,959 1 day, 10 hrs, 33
mins
Total Comments General Sentiment
782 Neutral
Total Shares
694
Most Engaging Campaign
F-TYPE Project 7
Most Recent Campaign
All-New XF
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

51. 118K
118K
118K
118K
118K
118K
118K
118K
118K
118K
118K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
118,228
New Fans
-36

52. Engagement
0
250
500
750
1,000
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Jaguar Australia had an average engagement score of 580 and a highest of 937.

53. Community Analysis
Jaguar Australia fans are largely from Australia followed by India.
Distributionof Fans
0K 20K 40K 60K 80K 100K 120K 140K
Australia
India
United States
United Kingdom
Pakistan
Malaysia
Indonesia
Korea
Greece
Argentina

54. 0
1
1
2
2
3
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
F-PACE embodies 6
Jaguar 4
F-TYPE SVR 3
SUV 2
limited time 2

55. 10%
90%
Brand Participation Brand Non Participation
94%
0%
6%
Posititve Negative Neutral
Brand Posts - Engagement
Jaguar Australia responded to 2 conversations generated by the
20 Posts they published.
Jaguar Australia receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

56. Most Engaging Brand Posts
11-JUL-16, MON 11:01PM
Jaguar performance, now in SUV form. The
first Australian drives of #FPACE are
underway here in Byro ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
988 2,168 289 147 Positive
03-JUL-16, SUN 4:00AM
"Nothing can match the F-TYPE SVR for
sheer driving enjoyment and bragging rights.
Not to mention th ..
14-JUL-16, THU 3:55AM
Witness the sporty handling and dramatic
beauty of the F-PACE First Edition, Jaguar's
performance SU ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
937 1,329 117 125 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
788 632 88 70 Positive
NO IMAGE NO IMAGE NO IMAGE

57. Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10
0 200 400 600 800
Links
Videos
Photos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5 6
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

58. Top Keywords Used Frequency
Fri next week 3
new Jaguar F-PACE
performance
3
Jaguar Australia 2
Jaguar 2
brand new 1
User Posts
0
0
0
1
1
1
1
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
20-Jul
21-Jul
22-Jul
23-Jul
24-Jul
25-Jul
26-Jul
27-Jul
28-Jul
29-Jul
30-Jul
31-Jul
Positive Neutral Negative

59. Jaguar Australia responded to 1 conversations generated by the 8
Posts fans published.
Jaguar Australia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
12%
88%
Brand Participation Brand Non Participation
37%
13%
50%
Posititve Negative Neutral

60. Campaign Intel – 3 most recent campaigns
Jul 01, 2016 - Jul 31, 2016 Entire Campaign
0 1 2 3
0 500 1000
#FPACEByron
FleetingOffer
#VividFPACE
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6
0 200 400 600 800 1000
#FPACEByron
FleetingOffer
#VividFPACE
Numberof Posts
Engagement Score
Engagement Score Number of Posts

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