See how the top banks from the United Arab Emirates performed on Social Media in the month of July 2016. Quality analytics including engagement metrics, campaign intel and more in this report.

1. Top Banks
onSocial Media
July 1st - July 31st 2016

2. Banks : Social Media Report
This Report looks at how
Banks (UAE)
performed on Social Media between
July 1st – July 31st, 2016

3. Comparison of
“Banks"
Facebook Pages
Jul 01, 2016 - Jul 31, 2016

4. Emirates NBD had the largest fan base of 620,044 while Union National Bank showed the highest fan growth of 6.27%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 100K 200K 300K 400K 500K 600K 700K
Growth%
Number of Fans
HSBC UAE Union National Bank Abu Dhabi Islamic Bank Standard Chartered UAE Dubai Islamic Bank
CommercialBankofDubai Rak Bank Citibank UAE Mashreq Bank Emirates NBD
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Egypt United Arab Emirates Philippines Countries < 2% Saudi Arabia Pakistan Other Countries India
Fans - Geography

6. HSBC UAE had the highest PTAT of 28.98% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0K 100K 200K 300K 400K 500K 600K 700K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Abu Dhabi Islamic Bank Union National Bank HSBC UAE Standard Chartered UAE Dubai Islamic Bank
Rak Bank CommercialBankofDubai Citibank UAE Mashreq Bank Emirates NBD
Conversations

7. Mashreq Bank published the greatest number of posts (43). HSBC UAE had the highest average engagement, with a score of
1,000.
0 5 10 15 20 25 30 35 40 45 50
0 200 400 600 800 1000 1200
HSBC UAE
Union National Bank
Abu Dhabi Islamic Bank
Standard Chartered UAE
Dubai Islamic Bank
CommercialBankofDubai
Rak Bank
Citibank UAE
Mashreq Bank
Emirates NBD
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. HSBC UAE received the most number of Likes (60,251). Emirates NBD got the most number of Comments (1,842) and Shares
(16,527).
0K 10K 20K 30K 40K 50K 60K 70K
Abu Dhabi Islamic Bank
Union National Bank
HSBC UAE
Standard Chartered UAE
Dubai Islamic Bank
Rak Bank
CommercialBankofDubai
Citibank UAE
Mashreq Bank
Emirates NBD
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
HSBC UAE
20-JUL-16, WED 6:31AM
The festivities continue with up to 20%
reduced rates on new and pre-owned cars.
Enjoy rates startin ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 7,410 48 64 Positive
HSBC UAE
18-JUL-16, MON 4:48AM
Enjoy discounts on your flights and hotel
bookingswith Musafir.com when you pay
using your HSBC Cre ..
HSBC UAE
13-JUL-16, WED 10:07AM
#AnyonesGame Free golf lessons to
children and families at The Els Club in
Dubai and Yas Links, Abu ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,152 20 105 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 10,178 13 46 Positive

10. Most Engaging Brand Posts
Emirates NBD
11-JUL-16, MON 10:12AM
‫كل‬‫يوم‬‫العديد‬‫من‬‫العمال‬‫في‬‫دولة‬‫اإلمارات‬‫يعملون‬‫في‬‫حر‬
‫.الصيف‬ ‫ومع‬‫أن‬‫ساعات‬‫العمل‬‫تقل‬‫خالل‬‫شهر‬‫رمضان‬ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 20,538 1,052 12,733Positive
HSBC UAE
05-JUL-16, TUE 11:00AM
Light up your Eid celebrations! Eid
Mubarakfrom all of us at HSBC UAE
Emirates NBD
05-JUL-16, TUE 7:05AM
‫بمناسبة‬‫عيد‬‫الفطر‬‫المبارك‬،‫إليكم‬‫مبادرة‬‫بنك‬‫اإلمارات‬‫دبي‬
‫الوطني‬‫من‬‫العام‬‫الماضي‬‫والذي‬‫استطعنا‬‫من‬‫خال‬ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 10,963 94 740 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,598 371 3,302 Positive

11. Emirates NBD's Facebook Page saw the highest number of Fan posts (123).
0 20 40 60 80 100 120 140
HSBC UAE
Union National Bank
Abu Dhabi Islamic Bank
Standard Chartered UAE
Dubai Islamic Bank
CommercialBankofDubai
Rak Bank
Citibank UAE
Mashreq Bank
Emirates NBD
Numberof Fan Posts
Fan Posts

12. CommercialBankofDubai received the highest percentage of Positive Sentiment (30.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Abu Dhabi Islamic Bank
CommercialBankofDubai
Mashreq Bank
Emirates NBD
Negative Neutral Positive
Sentiment Analysis

13. Abu Dhabi Islamic Bank responded to the highest percentage of Fan posts (90.91%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0 200 400 600 800 1000 1200 1400 1600 1800 2000
%ofFanPostsBrandRespondedto
Average Response Time (minutes)
Abu Dhabi Islamic Bank CommercialBankofDubai Mashreq Bank Emirates NBD
Brand Responses

14. Mashreq Bank published the most with 43 posts.
17%
15%
9%
20%
4%
16%
7%
3%
3%
6%
Emirates NBD Dubai Islamic Bank Union National Bank Mashreq Bank HSBC UAE
Rak Bank CommercialBankofDubai Standard Chartered UAE Citibank UAE Abu Dhabi Islamic Bank
Share Of Voice – Volume of Posts

15. HSBC UAE received the largest volume of Likes (60,251).
17%
1%
3%
26%
28%
13%
5%
3%
0%
4%
Emirates NBD Dubai Islamic Bank Union National Bank Mashreq Bank HSBC UAE
Rak Bank CommercialBankofDubai Standard Chartered UAE Citibank UAE Abu Dhabi Islamic Bank
Share Of Voice – Likes

16. Emirates NBD received the largest volume of Comments (1,842).
30%
8%
7%
13%
8%
16%
4%
2%
0% 12%
Emirates NBD Dubai Islamic Bank Union National Bank Mashreq Bank HSBC UAE
Rak Bank CommercialBankofDubai Standard Chartered UAE Citibank UAE Abu Dhabi Islamic Bank
Share Of Voice – Comments

17. Emirates NBD received the largest volume of Shares (16,527).
71%
1%
2%
5%
15%
3%
1%
0% 0% 2%
Emirates NBD Dubai Islamic Bank Union National Bank Mashreq Bank HSBC UAE
Rak Bank CommercialBankofDubai Standard Chartered UAE Citibank UAE Abu Dhabi Islamic Bank
Share Of Voice – Shares

18. During this time period, "How did I get here?" was the most engaging run by Citibank UAE. Mashreq Bank published the most
(33) in its #Switch2Happiness campaign.
0 5 10 15 20 25 30 35
0 200 400 600 800 1000 1200
Ramadan (Union National Bank)
#ADIBTip(Abu Dhabi Islamic Bank)
Standard Chartered Dubai Marathon 2016(Standard
Chartered UAE)
RAKBANK World MasterCard® Credit Card(Rak Bank)
"How did I get here?" (Citibank UAE)
#Switch2Happiness(MashreqBank)
#PassionForWellness(Emirates NBD)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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20. Analysis of
HSBC UAE
Facebook Page
Jul 01, 2016 - Jul 31, 2016

21. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
48,088 2,310 5.05% United Arab Emirates
HSBC UAE

22. Engagement Score Total Comments
1,000 463
Total Posts Total Shares
9 3,483
Total Likes
60,251
BRAND POSTS
Brand Overview

23. 44K
45K
45K
46K
46K
47K
47K
48K
48K
49K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
48,088
New Fans
2,310

24. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
HSBC UAE had an average engagement score of 1000.

25. Community Analysis
HSBC UAE fans are largely from United Arab Emirates followed by Pakistan.
Distributionof Fans
0K 5K 10K 15K 20K 25K 30K 35K 40K 45K
United Arab Emirates
Pakistan
India
Egypt
Saudi Arabia
Philippines
Bangladesh
Qatar
United Kingdom

26. 0
1
1
2
2
3
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
more 4
T&Cs 4
31 July 2016 2
Eid Mubarak 2
valid 2

27. 44%
56%
Brand Participation Brand Non Participation
89%
0% 11%
Posititve Negative Neutral
Brand Posts - Engagement
HSBC UAE responded to 4 conversations generated by the 9 Posts
they published.
HSBC UAE receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

28. Most Engaging Brand Posts
20-JUL-16, WED 6:31AM
The festivities continue with up to 20%
reduced rates on new and pre-owned cars.
Enjoy rates startin ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 7,410 48 64 Positive
18-JUL-16, MON 4:48AM
Enjoy discounts on your flights and hotel
bookingswith Musafir.com when you pay
using your HSBC Cre ..
13-JUL-16, WED 10:07AM
#AnyonesGame Free golf lessons to
children and families at The Els Club in
Dubai and Yas Links, Abu ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,152 20 105 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 10,178 13 46 Positive
NO IMAGE NO IMAGE NO IMAGE

29. Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6
0 200 400 600 800 1,000 1,200
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

30. Analysis of
Emirates NBD
Facebook Page
Jul 01, 2016 - Jul 31, 2016

31. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
620,044 29,908 5.07% United Arab Emirates Mostly Young, Male and Attached.
Emirates NBD

32. Engagement Score Total Fan Posts
751 123
Total Posts Brand Response Rate
36 65.04%
Total Likes Avg. Reply Time
37,372 1 day, 5 hrs, 3 mins
Total Comments
1,842
Total Shares
16,527
Most Engaging Campaign
Share with us your new year's wish
Most Recent Campaign
Spin 2 win contest
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

33. 570K
575K
580K
585K
590K
595K
600K
605K
610K
615K
620K
625K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
620,044
New Fans
29,908

34. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Emirates NBD had an average engagement score of 751 and a highest of 1000.

35. Community Analysis
Emirates NBD fans are mostly Young, Male and Attached. Emirates NBD fans are largely from United Arab Emirates followed
by Pakistan.
Fan Demographics Distributionof Fans
79%
21%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
United Arab Emirates
Pakistan
India
Egypt
Philippines
Bangladesh
Saudi Arabia
Qatar
Jordan
Slovenia

36. 0
1
1
2
2
3
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
‫من‬ 13
‫بنك‬‫اإلمارات‬‫دبي‬‫الوطني‬ 11
‫دبي‬‫الوطني‬ 10
Emirates NBD 9
‫عند‬ 8

37. 47%
53%
Brand Participation Brand Non Participation
82%
6%
12%
Posititve Negative Neutral
Brand Posts - Engagement
Emirates NBD responded to 17 conversations generated by the
36 Posts they published.
Emirates NBD receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

38. Most Engaging Brand Posts
11-JUL-16, MON 10:12AM
‫كل‬‫يوم‬‫العديد‬‫من‬‫العمال‬‫في‬‫دولة‬‫اإلمارات‬‫يعملون‬‫في‬‫حر‬
‫.الصيف‬ ‫ومع‬‫أن‬‫ساعات‬‫العمل‬‫تقل‬‫خالل‬‫شهر‬‫رمضان‬ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 20,538 1,052 12,733Positive
05-JUL-16, TUE 7:05AM
‫بمناسبة‬‫عيد‬‫الفطر‬‫المبارك‬،‫إليكم‬‫مبادرة‬‫بنك‬‫اإلمارات‬‫دبي‬
‫الوطني‬‫من‬‫العام‬‫الماضي‬‫والذي‬‫استطعنا‬‫من‬‫خال‬ ..
19-JUL-16, TUE 12:00PM
‫تواضع‬‫سمو‬‫الشيخ‬‫محمد‬‫بن‬‫راشد‬‫هو‬‫ليس‬‫بغريب‬‫و‬
‫مصدر‬‫إلهام‬‫للكثير‬،‫مما‬‫جعله‬ً‫نموذجا‬ً‫استثنائيا‬‫من‬‫الحكمة‬
..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,598 371 3,302 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
795 3,205 143 281 Positive
NO IMAGE NO IMAGE NO IMAGE

39. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 200 400 600 800 1,000 1,200
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

40. Top Keywords Used Frequency
bank 32
Emirates NBD 27
card 19
‫من‬ 18
account 16
User Posts
0
2
4
6
8
10
12
1-Jul
2-Jul
3-Jul
4-Jul
5-Jul
6-Jul
7-Jul
8-Jul
9-Jul
10-Jul
11-Jul
12-Jul
13-Jul
14-Jul
15-Jul
16-Jul
17-Jul
18-Jul
19-Jul
20-Jul
21-Jul
22-Jul
23-Jul
24-Jul
25-Jul
26-Jul
27-Jul
28-Jul
29-Jul
30-Jul
31-Jul
Positive Neutral Negative

41. Emirates NBD responded to 80 conversations generated by the
123 Posts fans published.
Emirates NBD appears to participate more when Fan
conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
65%
35%
Brand Participation Brand Non Participation
16%
20%
64%
Posititve Negative Neutral

42. Analysis of
Union National Bank
Facebook Page
Jul 01, 2016 - Jul 31, 2016

43. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
141,288 8,338 6.27% United Arab Emirates Mostly Young, Male and Attached.
Union National Bank

44. Engagement Score
406
Total Posts
20
Total Likes
7,170
Total Comments
440
Total Shares
389
Most Engaging Campaign
Easy home loans from UNB
Most Recent Campaign
UNB Personal Loan
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS

45. 128K
130K
132K
134K
136K
138K
140K
142K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
141,288
New Fans
8,338

46. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Union National Bank had an average engagement score of 406 and a highest of 986.

47. Community Analysis
Union National Bank fans are mostly Young, Male and Attached. Union National Bank fans are largely from United Arab Emirates
followed by Pakistan.
Fan Demographics Distributionof Fans
81%
19%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K 120K
United Arab Emirates
Pakistan
Egypt
India
Philippines
Saudi Arabia
Bangladesh
Qatar
Nepal

48. 0
1
1
2
2
3
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
‫من‬‫بنك‬ 5
‫من‬‫بنك‬‫االتحاد‬‫الوطني‬ 5
home loan 4
Union National Bank 3
http://bit.ly/28SLXZd 3

49. 45%
55%
Brand Participation Brand Non Participation
82%
0%
18%
Posititve Negative Neutral
Brand Posts - Engagement
Union National Bank responded to 9 conversations generated by
the 20 Posts they published.
Union National Bank receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

50. Most Engaging Brand Posts
18-JUL-16, MON 9:01AM
‫الحصول‬‫على‬‫قرض‬‫التمويل‬‫العقاري‬‫أصبح‬ً‫سهال‬‫للغاية‬ !
‫للتسجيل‬‫اضغط‬‫على‬ : http://bit.ly/28SLXZd
Applying ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
986 2,579 14 277 Positive
14-JUL-16, THU 1:30AM
‫التقط‬‫ورقة‬١٠٠‫من‬‫جيبك‬‫وأجب‬‫عن‬‫السؤال‬‫التاني‬‫بسرعة‬ :
‫ما‬‫هو‬‫الرمز‬‫الموجود‬‫على‬‫ورقة‬‫النقد‬‫من‬‫فئة‬١٠٠‫در‬ ..
12-JUL-16, TUE 3:30AM
Why put your dreams on hold? With UNB
you can apply for a home loan now and get
a reduced rate of 0. ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
881 510 324 56 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
714 1,437 11 9 Positive
NO IMAGE NO IMAGE NO IMAGE

51. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 200 400 600 800 1,000
Photos
Links
Plain Text
Videos
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

52. Campaign Intel
Entire Campaign
0 2 4 6 8 10 12
0 10 20 30 40 50 60
Ramadan
UNB House Rent Loan
EARTH HOUR
Numberof Posts
Engagement Score
Engagement Score Number of Posts

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