Explore the social media strategies of Credit Cards that gets them engaging on the top four social networks. Access engagement, campaign intel and a variety of social media metrics on their performance on Facebook, Twitter, Instagram and LinkedIn.

1. Credit Cards
on Social Media
June 1st – Aug 31st 2016

2. Cross Channel Report
Jul 01, 2016 - Aug 31, 2016

3. Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume of Posts
 Likes
 Comments
 Customer Service
 Most Engaging Content
Brands Analyzed in this report include: Mastercard, Visa, Discover, American Express
Jul 01, 2016 - Aug 31, 2016

4. Jul 01, 2016 - Aug 31, 2016
Performance Snapshot
Network
Highest Audience
Size
Mastercard American Express American Express American Express
Highest
Growth
Mastercard Visa American Express Visa
Highest
Engagement
Visa Visa Mastercard Mastercard

5. Jul 01, 2016 - Aug 31, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
Visa American Express American Express Visa
Most Number of
Likes
Visa Visa American Express Visa
Most Number of
Comments
Visa American Express American Express Visa

6. 0.00M 2.00M 4.00M 6.00M 8.00M 10.00M 12.00M 14.00M 16.00M
Mastercard
Visa
Discover
American Express
LinkedIn Instagram Twitter Facebook
Audience Size
Jul 01, 2016 - Aug 31, 2016

7. Audience Growth
Jul 01, 2016 - Aug 31, 2016
-1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00%
Mastercard
Visa
Discover
American Express
LinkedIn Instagram Twitter Facebook

8. Engagement
Jul 01, 2016 - Aug 31, 2016
0 50 100 150 200 250 300 350 400
Mastercard
Visa
Discover
American Express
LinkedIn Instagram Twitter Facebook

9. Number Of Posts/Tweets
Jul 01, 2016 - Aug 31, 2016
0 50 100 150 200 250
Mastercard
Visa
Discover
American Express
LinkedIn Instagram Twitter Facebook

10. Total Likes
Jul 01, 2016 - Aug 31, 2016
0 10000 20000 30000 40000 50000 60000 70000
Mastercard
Visa
Discover
American Express
LinkedIn Instagram Twitter Facebook

11. Total Comments
Jul 01, 2016 - Aug 31, 2016
0 500 1000 1500 2000 2500
Mastercard
Visa
Discover
American Express
LinkedIn Instagram Twitter Facebook

12. Customer Service – Reply Time (inminutes)
Jul 01, 2016 - Aug 31, 2016
0 200 400 600 800 1000 1200 1400 1600
Mastercard
Visa
Discover
American Express
Twitter Facebook

13. Customer Service – Response Rate
Jul 01, 2016 - Aug 31, 2016
0% 10% 20% 30% 40% 50% 60% 70%
Mastercard
Visa
Discover
American Express
Twitter Facebook

14. Most Engaging Facebook Posts
Visa
05-AUG-16, FRI 9:00AM
Watch the story of Yusra Mardini’s
unbreakable courage, which forever changed
the lives of 17 fellow ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
667 6,703 225 1,242 Positive
American Express
30-AUG-16, TUE 10:02AM
Venus’s physical conditioning is crucial to
her success on the court. Watch how she
prepares her foo ..
Visa
20-JUL-16, WED 10:56AM
Team Visa is represented by athletes from
around the world. We’re proud to celebrate
Olympians from ..
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
465 3,049 105 461 Uncategorized
ENGMT.LIKES COMMENTS SHARES SENTIMENT
328 4,930 129 175 Positive

15. Visa is proud to welcome Yusra Mardini and
all the Refugee Olympians to
#TeamVisa. #Rio2016
https:/..
05-Aug-16, Fri 11:33AM
ENGMT. FAV. REPLIES RETWEETS
998 3,822 52 1,230
Most Engaging Tweets
Watch @btheiseneaton & @AshtonJEaton
compete for first with Visa Checkout.
Click play! #TeamVisa #R..
Congratulations, English Gardner on your
first Olympic Gold Medal for 4x100!
#TeamVisa #Rio2016 htt..
05-Aug-16, Fri 12:20PM
ENGMT. FAV. REPLIES RETWEETS
965 2,098 30 665
19-Aug-16, Fri 10:37PM
ENGMT. FAV. REPLIES RETWEETS
888 1,370 4 444
Visa Visa Visa

16. July is #WildAboutWildlife month! Wild
African dogs are amazing, but did
you know they're endangere..
05-Jul-16, Tue 10:49AM
ENGMT. LIKES COMMENTS FILTER
885 7,947 31 No filter
Most Engaging Instagram Posts
Seeking new views this weekend.
#amexplatinum
01-Jul-16, Fri 05:08PM
ENGMT. LIKES COMMENTS FILTER
580 3,153 19 No filter
12-Aug-16, Fri 01:25PM
ENGMT. LIKES COMMENTS FILTER
335 1,460 24 No filter
American Express American Express American Express
Don't miss YouTube star @RomanAtwood
on #Tanked! He gets the tank of his
dreams on the season final..

17. Not one but THREE Visa-enabled payment
wearables will be accepted at the Rio
2016 Olympic Games: a ..
09-Jul-16, Sat 12:00AM
ENGMT. LIKES COMMENTS
423 1,048 40
Most Engaging LinkedIn Posts
To reflect a transformation of Mastercard
to a more digitally-driven company,
Mastercard introduced..
18-Aug-16, Thu 06:00PM
ENGMT. LIKES COMMENTS
366 250 4
14-Jul-16, Thu 06:00PM
ENGMT. LIKES COMMENTS
316 577 12
Visa Discover Mastercard
Discover Card Ranked Highest in Customer
Satisfaction for Third Straight Year by
J.D. Power - http:..

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20. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: