Zoom TV performed best among media brands on Facebook from April to June 2016. It had the largest fan base and highest fan engagement, receiving the most likes, comments, and shares. MTV India published the most posts as part of its #SpeakUp campaign and had the highest percentage of positive sentiment. The report analyzed and compared the performance of 10 media brands on various social media metrics.

1. Image courtesy : Pixabay
April 1st – June 30th, 2016
TopMediaBrands
onSocialMedia

2. Media Brands: Social Media Report
This Report looks at how
Media Brands
(India Region)
performed on Social Media between
April 1st – June 30th, 2016

3. Generate Your Own Social Media Report
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4. Comparison of
“MEDIA"
Facebook Pages
Apr 01, 2016 - Jun 30, 2016

5. Zoom TV had the largest fan base of 11,179,584 while Sony Entertainment Television showed the highest fan growth of
3.81%.
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Growth%
Number of Fans
Sony Entertainment Television Colors TV 9XM Star Plus India
Zoom TV Zee TV India RomedyNow MTV India
Movies Now UTV Bindass
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Zoom TV UTV Bindass MTV India Zee TV India RomedyNow Sony
Entertainment
Television
Star Plus India Colors TV Movies Now 9XM
Egypt Philippines Countries < 2% Pakistan Indonesia Other Countries Nepal Bangladesh India Egypt
Fans - Geography

7. Zoom TV had the highest PTAT of 7.91% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Sony Entertainment Television Colors TV 9XM Star Plus India Zoom TV Zee TV India MTV India RomedyNow Movies Now UTV Bindass
Conversations

8. Zoom TV published the greatest number of posts (1,075). And the highest average engagement, with a score of 434.
0 200 400 600 800 1000 1200
0 50 100 150 200 250 300 350 400 450 500
Sony Entertainment Television
Colors TV
9XM
Star Plus India
Zoom TV
Zee TV India
RomedyNow
MTV India
Movies Now
UTV Bindass
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Zoom TV received the most number of Likes (23,424,396), Comments (177,063) and Shares (199,704).
0K 5,000K 10,000K 15,000K 20,000K 25,000K
Sony Entertainment Television
9XM
Colors TV
Star Plus India
Zoom TV
Zee TV India
MTV India
RomedyNow
Movies Now
UTV Bindass
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Star Plus India
30-JUN-16, THU 11:58PM
Love the #DancePlus2 team? Here's your
chance to interact with them in real time!
Chat exclusively w ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 351,470 2,477 1,127 Uncategorized
Zoom TV
13-JUN-16, MON 1:26AM
How cute is this picture of Munni aka
Harshaali Malhotra feeding the fish. :D
Movies Now
08-JUN-16, WED 11:37PM
#HappyBirthday Johnny Depp!
"One day the people who didn't believe in
you will tell everyone how the ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 440,051 2,239 3,676 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 108,454 1,424 9,597 Uncategorized

11. Most Engaging Brand Posts
Zoom TV
08-JUN-16, WED 8:00AM
So Cute! - Salman Khan with Nikhil Dwivedi's
son, Shivaan.
How cute is this picture! :D
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 404,729 2,716 4,184 Positive
Zoom TV
02-JUN-16, THU 1:14AM
So Cute! - Salman Khan with nephew,
Ahil.
Zoom TV
22-MAY-16, SUN 1:03PM
AishwaryaRai Bachchan and Shilpa Shetty
Kundra with their little ones.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 311,178 1,431 2,194 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 356,883 700 2,410 Positive

12. 9XM's Facebook Page saw the highest number of Fan posts (6,510).
0 1000 2000 3000 4000 5000 6000 7000
Sony Entertainment Television
Colors TV
9XM
Star Plus India
ZoomTV
Zee TV India
RomedyNow
MTV India
MoviesNow
UTV Bindass
Numberof Fan Posts
Fan Posts

13. MTV India received the highest percentage of Positive Sentiment (30.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
9XM
MTV India
Negative Neutral Positive
Sentiment Analysis

14. 9XM responded to the highest percentage of Fan posts (0.06%).
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
0.1%
0 2 4 6 8 10 12 14 16 18 20
%ofFanPostsBrandRespondedto
Average Response Time (mins)
9XM MTV India
Brand Responses

15. Zoom TV published the most with 1,075 posts.
9%
21%
7%
10%
7%
3%
9%
8%
5%
21%
Movies Now Zoom TV RomedyNow 9XM Colors TV UTV Bindass Sony Entertainment Television Star Plus India Zee TV India MTV India
Share Of Voice – Volume of Posts

16. Zoom TV received the largest volume of Likes (23,424,396), among the brands in "COMPETITORS" Group.
6%
41%
0%
3%4%
2%
3%
4%
1%
36%
Movies Now Zoom TV RomedyNow 9XM Colors TV UTV Bindass Sony Entertainment Television Star Plus India Zee TV India MTV India
Share Of Voice – Likes

17. Zoom TV received the largest volume of Comments (177,063).
9%
25%
0%7%
11%
2%
13%
14%
5%
14%
Movies Now Zoom TV RomedyNow 9XM Colors TV UTV Bindass Sony Entertainment Television Star Plus India Zee TV India MTV India
Share Of Voice – Comments

18. Zoom TV received the largest volume of Shares (199,704).
17%
32%
0%
9%
5%
4%
13%
6%
3% 11%
Movies Now Zoom TV RomedyNow 9XM Colors TV UTV Bindass Sony Entertainment Television Star Plus India Zee TV India MTV India
Share Of Voice – Shares

19. During this time period, #HappyFathersDay was the most engaging run by Movies Now. MTV India published the most (94) in
its #SpeakUp campaign.
0 10 20 30 40 50 60 70 80 90 100
0 100 200 300 400 500 600 700
#Beyhadh(Sony…
#24IndiaS2(Colors TV)
#SULTAN(9XM)
#MeraWalaEmoji(Star…
#LoveKaGameOver…
#Brahmarakshas (Zee TV…
#FathersDayWithRomedy…
#SpeakUp(MTV India)
#HappyFathersDay(Movie…
#TheFrootiLife(UTV…
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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21. Analysis of
9XM
Facebook Page
Apr 01, 2016 - Jun 30, 2016

22. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
9,043,425 172,505 1.94% India
Mostly Young, Male and
Single
9XM

23. Engagement Score Total Fan Posts
115 6,459
Total Posts Brand Response Rate
534 0.06%
Total Likes Avg. Reply Time
1,572,610 18 mins
Total Comments General Sentiment
49,028 Neutral
Total Shares
57,294
Most Engaging Campaign
#SongKiDingDong
Most Recent Campaign
Pehchan Kaun?
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

24. 8,750K
8,800K
8,850K
8,900K
8,950K
9,000K
9,050K
9,100K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
9,043,425
New Fans
172,505

25. Engagement
0
250
500
750
1,000
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
9XM had an average engagement score of 115 and a highest of 860.

26. Community Analysis
9XM fans are mostly Young, Male and Single 9XM fans are largely from India followed by Pakistan.
Fan Demographics Distributionof Fans
75%
25%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K
India
Pakistan
Bangladesh
Nepal
United Arab Emirates
Saudi Arabia
United States
Afghanistan
Malaysia

27. 0
2
4
6
8
10
12
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Spotboye 150
post 131
9XM 50
JSL Singh 29
favorite song 28

28. 2%
98%
Brand Participation Brand Non Participation
90%
3%
7%
Posititve Negative Neutral
Brand Posts - Engagement
9XM responded to 9 conversations generated by the 534 Posts
they published.
9XM receives more positive than negative vibes from comments
on their Posts.
Brand Responses Sentiment of Brand Posts

29. Most Engaging Brand Posts
04-APR-16, MON 8:07AM
You cannot miss out on this Viral Video with
BollywoodChamps dancing to the West
Indies cricket tea ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 22,129 8,805 34,794Positive
30-APR-16, SAT 2:30AM
Haha!
#HaqSeBakwaas;)
29-JUN-16, WED 5:45AM
Kaunsi heroine ki entry mein dil mein
ghanti bajti hai!?
ENGMT. LIKES COMMENTS SHARES SENTIMENT
967 59,111 1,667 5,704 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
925 81,507 2,413 162 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

30. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250
0 50 100 150 200
Links
Videos
Photos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80 100
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

31. Top Keywords Used Frequency
song 1079
asktrack 498
play 367
9XM 195
240 180
User Posts
0
20
40
60
80
100
120
140
160
180
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

32. 9XM responded to 4 conversations generated by the 6,510 Posts
fans published.
9XM appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
14%
1%
85%
Posititve Negative Neutral

33. Campaign Intel – 3 most recent campaigns
Apr 01, 2016 - Jun 30, 2016 Entire Campaign
0 10 20 30 40
0 50 100 150
#SULTAN
Pepsi Jaisa Mood
Waisa Song
#DaruOnTheHouse
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 20 40 60
#SULTAN
Pepsi Jaisa Mood
Waisa Song
#DaruOnTheHouse
Numberof Posts
Engagement Score
Engagement Score Number of Posts

34. Analysis of
MTV India
Facebook Page
Apr 01, 2016 - Jun 30, 2016

35. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
10,897,079 62,257 .57% India
Mostly Young, Male and
Single
MTV India

36. Engagement Score Total Fan Posts
380 1,946
Total Posts Brand Response Rate
1,064 0.00%
Total Likes Avg. Reply Time
20,407,132 0 sec
Total Comments General Sentiment
96,559 Neutral
Total Shares
71,150
Most Engaging Content Type
Photos
Least Engaging Content Type
Event
Most Prolific Content Type
Movie/TV Show
Most Engaging Campaign
#SuperSelfie
Most Recent Campaign
MTV Funny
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

37. 10,780K
10,800K
10,820K
10,840K
10,860K
10,880K
10,900K
10,920K
1-Apr 8-Apr 15-Apr22-Apr29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
10,897,079
New Fans
62,257

38. Engagement
0
250
500
750
1,000
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
MTV India had an average engagement score of 380 and a highest of 716.

39. Community Analysis
MTV India fans are mostly Young, Male and Single MTV India fans are largely from India followed by Bangladesh.
Fan Demographics Distributionof Fans
68%
32%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 4,000K 8,000K
India
Bangladesh
Pakistan
Nepal
United States
United Arab Emirates
Saudi Arabia
United Kingdom
Canada
Japan

40. 0
2
4
6
8
10
12
14
16
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
MTV 116
Bollywood 89
7 Bollywood Celebs 67
India 64
Khan 59

41. 0%
100%
Brand Participation Brand Non Participation
93%
1%
6%
Posititve Negative Neutral
Brand Posts - Engagement
MTV India responded to 2 conversations generated by the 1,064
Posts they published.
MTV India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

42. Most Engaging Brand Posts
24-APR-16, SUN 8:30AM
#ThenAndNow Athiya Shetty with her father
Suniel Shetty!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 260,767 739 1,530 Positive
02-MAY-16, MON 8:30AM
Wishing the happy couple, Bipasha Basu and
KaranSingh Grover a happy and blissful
marriage! <3
25-APR-16, MON 11:30PM
#ThenAndNow Kajol and Ajay Devgn still
look great together! <3
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 241,3412,060 955 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
994 201,589 1,175 766 Positive
NO IMAGE NO IMAGE NO IMAGE

43. Brand Posts - Analysis
Brand Post Types Days of the week
0 200 400 600 800 1000
0 100 200 300 400 500
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 50 100 150 200
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

44. Top Keywords Used Frequency
MTV India 220
और 182
App 173
ही 148
से 140
User Posts
0
5
10
15
20
25
30
35
40
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

45. MTV India responded to 0 conversations generated by the 1,975
Posts fans published.
MTV India appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
30%
2%68%
Posititve Negative Neutral

46. Most of MTV India posts were around 'Movie/TV Show', and posts around 'Photos' received the highest engagement.
Content Intel
0 20 40 60 80 100 120 140
0 100 200 300 400 500 600
Brand News
Photos
Movie/TV Show
Others
Event
Engagement-oriented Posts
Contest
Question to fans
Facebook App
Numberof Posts
Engagement Score
Engagement Score Number of Posts

47. In MTV India Posts about General Happenings, the category On Sports received the highest engagement.
Content Intel
About General Happenings
0 100 200 300 400 500 600 700 800
0 100 200 300 400 500 600 700
On Social Media
On Sports
Science & Technology
Others
Business & Economy
Politics
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Numberof Posts
Engagement Score
Engagement Score Number of Posts

48. Campaign Intel – 3 most recent campaigns
Apr 01, 2016 - Jun 30, 2016 Entire Campaign
0 1 2
0 1 2 3 4
#SpeakUp
#ChaseTheMonsoon 4
#FriendsOnCC
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80 100
0 10 20 30 40
#SpeakUp
#ChaseTheMonsoon 4
#FriendsOnCC
Numberof Posts
Engagement Score
Engagement Score Number of Posts

49. Analysis of
Zoom TV
Facebook Page
Apr 01, 2016 - Jun 30, 2016

50. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
11,179,584 324,784 2.99% India
Mostly Young, Male and
Single
Zoom TV

51. Engagement Score Total Fan Posts
434 0
Total Posts Brand Response Rate
1,075 0%
Total Likes Avg. Reply Time
23,424,396 0 sec
Total Comments General Sentiment
177,063 NO User Post For TimePeriod
Total Shares
199,704
Most Engaging Content Type
Photos
Least Engaging Content Type
Movie/TV Show
Most Prolific Content Type
Movie/TV Show
Most Engaging Campaign
#FathersDay
Most Recent Campaign
Then and Now
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

52. 10,600K
10,700K
10,800K
10,900K
11,000K
11,100K
11,200K
11,300K
1-Apr 8-Apr 15-Apr22-Apr29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
11,179,584
New Fans
324,784

53. Engagement
0
250
500
750
1,000
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Zoom TV had an average engagement score of 434 and a highest of 857.

54. Community Analysis
Zoom TV fans are mostly Young, Male and Single Zoom TV fans are largely from India followed by Pakistan.
Fan Demographics Distributionof Fans
71%
29%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K
India
Pakistan
Bangladesh
Nepal
Egypt
United Arab Emirates
Saudi Arabia
Indonesia
Afghanistan

55. 0
2
4
6
8
10
12
14
16
18
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
zoom 248
video 187
Salman Khan 128
Shah Rukh Khan 102
sure 79

56. 0%
100%
Brand Participation Brand Non Participation
93%
4% 3%
Posititve Negative Neutral
Brand Posts - Engagement
Zoom TV responded to 0 conversations generated by the 1,075
Posts they published.
Zoom TV receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

57. Most Engaging Brand Posts
13-JUN-16, MON 1:26AM
How cute is this picture of Munni aka
Harshaali Malhotra feeding the fish. :D
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 440,051 2,239 3,676 Uncategorized
08-JUN-16, WED 8:00AM
So Cute! - Salman Khan with Nikhil Dwivedi's
son, Shivaan.
How cute is this picture! :D
02-JUN-16, THU 1:14AM
So Cute! - Salman Khan with nephew, Ahil.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 404,7292,716 4,184 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 311,178 1,431 2,194 Positive
NO IMAGE NO IMAGE NO IMAGE

58. Brand Posts - Analysis
Brand Post Types Days of the week
0 100 200 300 400 500 600
0 200 400 600 800
Photos
Videos
Plain Text
Links
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 50 100 150 200
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

59. Most of Zoom TV posts were around 'Movie/TV Show', and posts around 'Photos' received the highest engagement.
Content Intel
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800
Brand News
Photos
Movie/TV Show
Others
Event
Engagement-oriented Posts
Contest
Question to fans
Facebook App
Numberof Posts
Engagement Score
Engagement Score Number of Posts

60. In Zoom TV Posts about General Happenings, the category On Sports received the highest engagement.
Content Intel
About General Happenings
0 100 200 300 400 500 600
0 100 200 300 400 500 600 700 800
On Social Media
On Sports
Science & Technology
Others
Business & Economy
Politics
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Numberof Posts
Engagement Score
Engagement Score Number of Posts

61. Campaign Intel – 3 most recent campaigns
Apr 01, 2016 - Jun 30, 2016 Entire Campaign
0 1 2 3
0 5 10 15
#LoveKaGameOver
Mr World 2016
#MyDadMyHero
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 20 40 60
#LoveKaGameOver
Mr World 2016
#MyDadMyHero
Numberof Posts
Engagement Score
Engagement Score Number of Posts

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