Dive into the social media performance of Money Transfer Brands between the months of September and October 2016. Find audience growth, engagement intel and other metrics in this cross-channel report.

1. Money Transfer Brands
on Social Media
Sept 1st – Oct 31st 2016

2. Money Transfer: Social Media Report
This Report looks at how
Money Transfer Brands
performed on Social Media between
Sept 1st – Oct 31st 2016

3. Cross Channel Report
Sep 01, 2016 - Oct 31, 2016

4. Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume of Posts
 Likes
 Comments
 Customer Service
 Most Engaging Content
Brands Analyzed in this report include: MoneyGram, Ria Money Transfer, TransferWise, Western Union, Xoom
Sep 01, 2016 - Oct 31, 2016

5. Sep 01, 2016 - Oct 31, 2016
Performance Snapshot
Network
Highest Audience
Size
Western Union Western Union
Highest
Growth
MoneyGram Western Union
Highest
Engagement
Western Union TransferWise

6. Sep 01, 2016 - Oct 31, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
Western Union TransferWise
Most Number of
Likes
Western Union Western Union
Most Number of
Comments
Western Union Western Union

7. 0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Audience Size
Sep 01, 2016 - Oct 31, 2016

8. Audience Growth
Sep 01, 2016 - Oct 31, 2016
0 0.02 0.04 0.06 0.08 0.1 0.12 0.14
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook

9. Engagement
Sep 01, 2016 - Oct 31, 2016
0 2000 4000 6000 8000 10000 12000 14000
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook

10. Number Of Posts/Tweets
Sep 01, 2016 - Oct 31, 2016
0 50 100 150 200 250 300
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook

11. Total Likes
Sep 01, 2016 - Oct 31, 2016
0 500000 1000000 1500000 2000000 2500000 3000000 3500000
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook

12. Total Comments
Sep 01, 2016 - Oct 31, 2016
0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook

13. Customer Service – Reply Time (inminutes)
Sep 01, 2016 - Oct 31, 2016
0 100 200 300 400 500 600 700
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook

14. Customer Service – Response Rate
Sep 01, 2016 - Oct 31, 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook

15. Most Engaging Facebook Posts
Western Union
01-OCT-16, SAT 8:00PM
The autumn colors are bright and lively
during the month of #October. What is your
favorite thing ab ..
ENGMT. LIKES COMMENTS SHARES
57,899 41,594 307 1,477
Western Union
01-SEP-16, THU 1:00PM
This is Wat Rong Khun in #Thailand, a
beautiful art exhibit! If you've been to
Thailand, let us know ..
Western Union
10-SEP-16, SAT 3:00PM
In the north-western region of China,
Zhangjiajie features some beautiful scenic
landscapes. What wa ..
ENGMT. LIKES COMMENTS SHARES
44,244 32,174 298 1,058
ENGMT. LIKES COMMENTS SHARES
40,891 34,691 182 529

16. Dear @AmberRudd_MP - we couldn't be
prouder of our international team:
https://t.co/H5r9chaXyl http..
07-Oct-16, Fri 10:49AM
ENGMT. FAV. REPLIES RETWEETS
1,000 413 10 335
Most Engaging Tweets
"All of us, and you and I especially, are
descended from immigrants and
revolutionists." F D Roosev..
"Remember always, that all of us, and you
and I especially, are descended from
immigrants and revol..
26-Sep-16, Mon 05:07PM
ENGMT. FAV. REPLIES RETWEETS
1,000 628 61 274
26-Sep-16, Mon 01:54PM
ENGMT. FAV. REPLIES RETWEETS
963 237 24 95
TransferWise TransferWise TransferWise

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19. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: