Take a look at the social media performance of retail mattresses in America. Analyze the engagement they receive based on our social media metrics as well as top posts, campaign intel and more.

1. Retail (Mattresses)
on Social Media
July 1st – Aug 31st 2016

2. Mattresses : Social Media Report
This Report looks at how
Retail (Mattresses)
(US Region)
performed on Social Media between
July 1st – Aug 31st, 2016

3. Comparison of
“Retail (Mattresses) US"
Facebook Pages
Jul 01, 2016 - Aug 31, 2016

4. Sleep Number had the largest fan base of 827,310 while Casper showed the highest fan growth of 13.02%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
Growth%
Number of Fans
Sleepy's Casper 1800Mattress Beautyrest
Tempur-Pedic Leesa Sleep Serta Mattress SEALY MATTRESS
Simmons Bedding Company Sleep Number Tuft & Needle
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Countries < 2% Pakistan Greece Canada Argentina Singapore Other Countries
Fans - Geography

6. Tuft & Needle had the highest PTAT of 5.29% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Sleepy's Casper 1800Mattress Beautyrest
Tempur-Pedic Leesa Sleep SEALY MATTRESS Serta Mattress
Simmons Bedding Company Sleep Number Tuft & Needle
Conversations

7. Sleep Number published the greatest number of posts (54). Tempur-Pedic had the highest average engagement with a score
of 796.
0 10 20 30 40 50 60
0 100 200 300 400 500 600 700 800 900
Sleepy's
Casper
1800Mattress
Beautyrest
Tempur-Pedic
Leesa Sleep
Serta Mattress
SEALY…
Sleep Number
Tuft & Needle
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Casper received the most number of Likes (31,229), Tempur-Pedic got the most number of Comments (1,752) and Casper
had the most number of Shares (2,857).
0K 5K 10K 15K 20K 25K 30K 35K
Sleepy's
1800Mattress
Casper
Beautyrest
Tempur-Pedic
Leesa Sleep
SEALY MATTRESS
Serta Mattress
Simmons Bedding Company
Sleep Number
Tuft & Needle
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
Tempur-Pedic
26-JUL-16, TUE 2:07PM
Want to win a trip to New Orleans and a
TEMPUR-Breeze bed? Enter for a chance
to win: breezeexperien ..
Tempur-Pedic
13-JUL-16, WED 9:30AM
Proud members of the Tempur-Pedic R&D
team prepare to deliver a one-of-a-kind
“Shaq-size” TEMPUR-Clo ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 3,212 436 934 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 2,840 272 556 Positive

10. Most Engaging Brand Posts
Serta Mattress
12-JUL-16, TUE 2:56PM
Nothing's better than spending a night in at
home with your best friend #SertaPets
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 11,554 145 350 Positive
Tempur-Pedic
24-JUL-16, SUN 5:00PM
Have you tried the cool new TEMPUR-
Breeze® yet? What did you think? Tell us
your story in the commen ..
Tempur-Pedic
20-JUL-16, WED 12:00PM
Watch Hunter Mahan and other PGA TOUR
stars this weekend, and enter for a chance
to win the Official ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 3,457 401 232 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 5,229 81 217 Positive

11. Sleep Number's Facebook Page saw the highest number of Fan posts (251).
0 50 100 150 200 250 300
Sleepy's
Casper
1800Mattress
Beautyrest
Tempur-Pedic
Leesa Sleep
Serta Mattress
SEALY MATTRESS
Sleep Number
Tuft & Needle
Number of Fan Posts
Fan Posts

12. Tuft & Needle received the highest percentage of Positive Sentiment (62.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sleepy's
Casper
1800Mattress
Tempur-Pedic
Leesa Sleep
Serta Mattress
SEALY MATTRESS
Sleep Number
Tuft & Needle
Negative Neutral Positive
Sentiment Analysis

13. 1800Mattress responded to the highest percentage of Fan posts (100.00%).
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
0 500 1000 1500 2000 2500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Sleepy's Casper 1800Mattress Tempur-Pedic Leesa Sleep Serta Mattress SEALY MATTRESS Sleep Number Tuft & Needle
Brand Responses

14. Sleep Number published the most with 54 posts.
0%
22%
6%
6%
3%
16%4%
4%
13%
10%
16%
Simmons Bedding Company Sleep Number Tuft & Needle Leesa Sleep
1800Mattress Serta Mattress Sleepy's Beautyrest
Tempur-Pedic SEALY MATTRESS Casper
Share Of Voice – Volume of Posts

15. Casper received the largest volume of Likes (31,229).
0%
6%
1% 1%
0%
27%
0%
2%
20%
15%
28%
Simmons Bedding Company Sleep Number Tuft & Needle Leesa Sleep
1800Mattress Serta Mattress Sleepy's Beautyrest
Tempur-Pedic SEALY MATTRESS Casper
Share Of Voice – Likes

16. Tempur-Pedic received the largest volume of Comments (1,752).
0%
14%
4% 1%
0%
12%
2%3%
32%
6%
26%
Simmons Bedding Company Sleep Number Tuft & Needle Leesa Sleep
1800Mattress Serta Mattress Sleepy's Beautyrest
Tempur-Pedic SEALY MATTRESS Casper
Share Of Voice – Comments

17. Casper received the largest volume of Shares (2,857).
0%
9%
1%
0%
0%
15%
0%
1%
33%
8%
33%
Simmons Bedding Company Sleep Number Tuft & Needle Leesa Sleep
1800Mattress Serta Mattress Sleepy's Beautyrest
Tempur-Pedic SEALY MATTRESS Casper
Share Of Voice – Shares

18. GenerateYourOwnSocialMediaReport
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19. Analysis of
Tempur-Pedic
Facebook Page
Jul 01, 2016 - Aug 31, 2016

20. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
117,579 2,675 2.33%
United
States
Mostly Older, Female and Attached.
Tempur-Pedic

21. Engagement Score Total Fan Posts
796 114
Total Posts Brand Response Rate
33 41.23%
Total Likes Avg. Reply Time
21,899 17 hrs, 35 mins
Total Comments General Sentiment
1,752 Positive
Total Shares
2,853
BRAND POSTS FAN POSTS
Brand Overview

22. 114K
114K
115K
115K
116K
116K
117K
117K
118K
118K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug
Fan Growth
Total Fans
117,579
New Fans
2,675

23. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
Tempur-Pedic had an average engagement score of 796 and a highest of 1000.

24. Community Analysis
Tempur-Pedic fans are mostly Older, Female and Attached. Tempur-Pedic fans are largely from United States followed by
Canada.
Fan Demographics Distribution of Fans
32%
68%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K 120K
United States
Canada
Mexico
Philippines
Puerto Rico
United Kingdom
Indonesia
Brazil
Australia
Suriname

25. 0
1
1
2
2
3
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
new TEMPUR-Breeze 21
chance 10
Enter 8
Tempur-Pedic 8
PURCHASE NECESSARY 7

26. 48%
52%
Brand Participation Brand Non Participation
86%
4%
10%
Posititve Negative Neutral
Brand Posts - Engagement
Tempur-Pedic responded to 16 conversations generated by the 33
Posts they published.
Tempur-Pedic receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

27. Most Engaging Brand Posts
26-JUL-16, TUE 2:07PM
Want to win a trip to New Orleans and a
TEMPUR-Breeze bed? Enter for a chance to
win: breezeexperien ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 3,212 436 934 Positive
13-JUL-16, WED 9:30AM
Proud members of the Tempur-Pedic R&D
team prepare to deliver a one-of-a-kind
“Shaq-size” TEMPUR-Clo ..
24-JUL-16, SUN 5:00PM
Have you tried the cool new TEMPUR-
Breeze® yet? What did you think? Tell us
your story in the commen ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 2,840 272 556 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 3,457 401 232 Positive
NO IMAGE NO IMAGE NO IMAGE

28. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 200 400 600 800 1,000
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

29. Top Keywords Used Frequency
Tempur-Pedic USA 59
years 18
day 17
one 17
customer service 17
User Posts
0
1
2
3
4
5
6
1-Jul
3-Jul
5-Jul
7-Jul
9-Jul
11-Jul
13-Jul
15-Jul
17-Jul
19-Jul
21-Jul
23-Jul
25-Jul
27-Jul
29-Jul
31-Jul
2-Aug
4-Aug
6-Aug
8-Aug
10-Aug
12-Aug
14-Aug
16-Aug
18-Aug
20-Aug
22-Aug
24-Aug
26-Aug
28-Aug
30-Aug
Positive Neutral Negative

30. Tempur-Pedic responded to 47 conversations generated by the
114 Posts fans published.
Tempur-Pedic appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
41%
59%
Brand Participation Brand Non Participation
39%
25%
36%
Posititve Negative Neutral

31. Analysis of
Casper
Facebook Page
Jul 01, 2016 - Aug 31, 2016

32. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
392,003 45,149 13.02%
United
States
Casper

33. Engagement Score Total Fan Posts
441 165
Total Posts Brand Response Rate
40 29.09%
Total Likes Avg. Reply Time
31,229 23 hrs, 34 mins
Total Comments General Sentiment
1,402 Neutral
Total Shares
2,857
BRAND POSTS FAN POSTS
Brand Overview

34. 320K
330K
340K
350K
360K
370K
380K
390K
400K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug
Fan Growth
Total Fans
392,003
New Fans
45,149

35. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
Casper had an average engagement score of 441 and a highest of 988.

36. Community Analysis
Casper fans are largely from United States followed by Canada.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K
United States
Canada
Germany
United Kingdom
Mexico
Austria
Switzerland
Puerto Rico
Philippines
New Zealand

37. 0
1
1
2
2
3
3
4
4
5
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
Casper 8
new dog mattress 7
bed 5
launch 4
Dogfluencer Steak
Dinner
3

38. 40%
60%
Brand Participation Brand Non Participation
82%
6%
12%
Posititve Negative Neutral
Brand Posts - Engagement
Casper responded to 16 conversations generated by the 40 Posts
they published.
Casper receives more positive than negative vibes from comments
on their Posts.
Brand Responses Sentiment of Brand Posts

39. Most Engaging Brand Posts
01-JUL-16, FRI 6:20AM
This weekend only, buy a Casper mattress
and get a Casper mattress FOR YOUR POOL.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
988 5,370 263 539 Positive
17-AUG-16, WED 10:28AM
We launched a dog mattress.
And then we tried to market it to dogs.
29-JUL-16, FRI 4:19PM
PIZZA ICE CREAM POPCORN SHOWS MORE
SHOWS WHERE'S THE REMOTE CALLING A
SEARCH PARTY HAS ANYONE SEEN T ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
926 1,307 344 456 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
908 2,187 47 433 Positive
NO IMAGE NO IMAGE NO IMAGE

40. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 100 200 300 400 500
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

41. Top Keywords Used Frequency
Casper 80
mattress 25
bed 19
Casper mattress 16
new dog bed 12
User Posts
0
2
4
6
8
10
12
1-Jul
3-Jul
5-Jul
7-Jul
9-Jul
11-Jul
13-Jul
15-Jul
17-Jul
19-Jul
21-Jul
23-Jul
25-Jul
27-Jul
29-Jul
31-Jul
2-Aug
4-Aug
6-Aug
8-Aug
10-Aug
12-Aug
14-Aug
16-Aug
18-Aug
20-Aug
22-Aug
24-Aug
26-Aug
28-Aug
30-Aug
Positive Neutral Negative

42. Casper responded to 48 conversations generated by the 165
Posts fans published.
Casper appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
29%
71%
Brand Participation Brand Non Participation
31%
1%68%
Posititve Negative Neutral

43. Analysis of
Serta Mattress
Facebook Page
Jul 01, 2016 - Aug 31, 2016

44. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
111,547 644 .58%
United
States
Mostly Older, Female and Attached.
Serta Mattress

45. Engagement Score Total Fan Posts
646 102
Total Posts Brand Response Rate
41 36.27%
Total Likes Avg. Reply Time
30,291 14 hrs, 59 mins
Total Comments General Sentiment
646 Positive
Total Shares
1,282
BRAND POSTS FAN POSTS
Brand Overview

46. 110K
111K
111K
111K
111K
111K
112K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug
Fan Growth
Total Fans
111,547
New Fans
644

47. Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
Serta Mattress had an average engagement score of 646 and a highest of 1000.

48. Community Analysis
Serta Mattress fans are mostly Older, Female and Attached. Serta Mattress fans are largely from United States followed by
Canada.
Fan Demographics Distribution of Fans
20%
80%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K 120K
United States
Canada
Indonesia
Puerto Rico
Singapore
Malaysia
Mexico
Turkey
India

49. 0
1
2
3
4
5
6
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
Serta 6
Entry 6
selfie 6
Guru Loni Love 6
brand new mattress 5

50. 29%
71%
Brand Participation Brand Non Participation
72%
6%
22%
Posititve Negative Neutral
Brand Posts - Engagement
Serta Mattress responded to 12 conversations generated by the
41 Posts they published.
Serta Mattress receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

51. Most Engaging Brand Posts
12-JUL-16, TUE 2:56PM
Nothing's better than spending a night in at
home with your best friend #SertaPets
29-AUG-16, MON 4:00PM
Everyone deserves comfort. That’s why
today’s daily prize is for your four-legged
friend, a Serta pe ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 11,554 145 350 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
977 2,888 44 99 Positive

52. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 200 400 600 800
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

53. Top Keywords Used Frequency
Serta 22
warranty 21
year 19
bed 11
old 10
User Posts
0
1
2
3
4
5
6
7
1-Jul
3-Jul
5-Jul
7-Jul
9-Jul
11-Jul
13-Jul
15-Jul
17-Jul
19-Jul
21-Jul
23-Jul
25-Jul
27-Jul
29-Jul
31-Jul
2-Aug
4-Aug
6-Aug
8-Aug
10-Aug
12-Aug
14-Aug
16-Aug
18-Aug
20-Aug
22-Aug
24-Aug
26-Aug
28-Aug
30-Aug
Positive Neutral Negative

54. Serta Mattress responded to 37 conversations generated by the
102 Posts fans published.
Serta Mattress appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
36%
64%
Brand Participation Brand Non Participation
40%
24%
36%
Posititve Negative Neutral

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