Social Media Report - Top Mobile Brands July 1st - Aug 31st 2016

Top Mobile Brands
on Social Media
July 1st – Aug 31st 2016

Mobile Brands : Social Media Report
This Report looks at how
Mobile Brands (US)
performed on Social Media between
July 1st – Aug 31st, 2016

Comparison of
“Mobile Brands (US)"
Facebook Pages
Jul 01, 2016 - Aug 31, 2016

Windows Phone had the largest fan base of 50,928,565 while Huawei Device showed the highest fan growth of 94.49%.
-20.0%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K
Growth%
Number of Fans
OnePlus Nokia Huawei Device Blackberry LG Mobile Sony Mobile Windows Phone OPPO Global Samsung Mobile USA HTC
Fans

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Samsung
Mobile USA
Sony Mobile OnePlus OPPO Global Windows
Phone
Huawei Device Nokia HTC Blackberry LG Mobile
Myanmar United States Philippines Countries < 2% Thailand Spain Brazil Indonesia Other Countries India
Fans - Geography

LG Mobile had the highest PTAT of 3.22% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
OnePlus Nokia Blackberry Huawei Device LG Mobile Sony Mobile Windows Phone OPPO Global Samsung Mobile USA HTC
Conversations

Blackberry published the greatest number of posts (220). LG Mobile had the highest average engagement with a score of 811.
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800 900
OnePlus
Nokia
Huawei Device
Blackberry
LG Mobile
Sony Mobile
Windows Phone
OPPO Global
Samsung
Mobile USA
HTC
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

Samsung Mobile USA received the most number of Likes (1,204,091), Comments (105,224) and Shares (129,798).
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
OnePlus
Nokia
Blackberry
Huawei Device
LG Mobile
Sony Mobile
Windows Phone
OPPO Global
Samsung Mobile USA
HTC
Likes Comments Shares
Engagement Breakdown

Most Engaging Brand Posts
OnePlus
15-AUG-16, MON 8:23AM
Today, you've got a chance to win your own
OnePlus 3. All you have to do is like this post
and share ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 30,80425,857 5,134 Positive
Samsung Mobile USA
02-AUG-16, TUE 11:30AM
It’s made for getting stuff done.
#GalaxyNote7.
OnePlus
11-JUL-16, MON 2:00PM
Ready to catch ‘em all? Stay on the
(Pokemon) GO! Tag a friend in the
comments to win a OnePlus Back ..
1,000 106,464 30,950 42,460 Positive
999 14,81914,332 467 Positive

Samsung Mobile USA
02-AUG-16, TUE 11:23AM
Do more. Introducing the #GalaxyNote7
993 154,13415,911 18,531 Positive
LG Mobile
15-AUG-16, MON 8:30AM
Enjoying the same quality in 7 different
styles. Unleash your personalities with the
seven sleek col ..
LG Mobile
06-AUG-16, SAT 8:20AM
Go from the familiar to the extraordinary
with the #LG360VR.
✔ See how else the #LGG5 redefines re ..
987 66,887 405 220 Positive
986 64,033 455 320 Positive

HTC's Facebook Page saw the highest number of Fan posts (2,493).
0 500 1000 1500 2000 2500 3000
OnePlus
Nokia
Huawei Device
Blackberry
LG Mobile
Sony Mobile
Windows Phone
OPPO Global
Samsung Mobile USA
HTC
Number of Fan Posts
Fan Posts

Huawei Device received the highest percentage of Positive Sentiment (41.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Huawei Device
Sony Mobile
Samsung Mobile USA
HTC
Negative Neutral Positive
Sentiment Analysis

Sony Mobile responded to the highest percentage of Fan posts (42.55%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
0 200 400 600 800 1000 1200 1400 1600 1800 2000
%ofFanPostsBrandRespondedto
Average Response Time (minutes)
Huawei Device Sony Mobile Samsung Mobile USA HTC
Brand Responses

Blackberry published the most with 220 posts.
12%
7%
2%
14%
26%
8%
8%
12%
5%
6%
Nokia HTC Windows Phone Sony Mobile Blackberry Samsung Mobile USA Huawei Device OnePlus OPPO Global LG Mobile
Share Of Voice – Volume of Posts

Samsung Mobile USA received the largest volume of Likes (1,204,091).
2%
4%
0%
11%
3%
38%
2%
5%1%
34%
Share Of Voice – Likes

Samsung Mobile USA received the largest volume of Comments (105,224).
2%
7%
1%
4%
4%
47%
2%
29%
0%
4%
Share Of Voice – Comments

Samsung Mobile USA received the largest volume of Shares (129,798).
1% 1% 0%
4%
3%
75%
2% 6%
0%
8%
Share Of Voice – Shares

During this time period, #GalaxyNote7 was the most engaging run by Samsung Mobile USA. Samsung Mobile USA published
the most (28) in its #GalaxyNote7 campaign.
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700
#HuaweiP9Blue
#HuaweiP9Red(Huawei
Device)
#GalaxyNote7(Samsung
Mobile USA)
Number of Posts
Engagement Score
Campaign Comparison

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Analysis of
OnePlus
Facebook Page
Jul 01, 2016 - Aug 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,365,776 29,162 1.25% Worldwide Mostly Young, Male and Attached.
OnePlus

Total Posts Engagement Score Total Comments
97 389 66,067
Total Likes Total Shares
165,112 10,227
BRAND POSTS
Brand Overview

2,320K
2,325K
2,330K
2,335K
2,340K
2,345K
2,350K
2,355K
2,360K
2,365K
2,370K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug
Fan Growth
Total Fans
2,365,776
New Fans
29,162

Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
OnePlus had an average engagement score of 389 and a highest of 1000.

Community Analysis
OnePlus fans are mostly Young, Male and Attached. OnePlus fans are largely from India followed by Bangladesh.
Fan Demographics Distribution of Fans
88%
12%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K
India
Bangladesh
Pakistan
Indonesia
United States
Philippines
Thailand
Italy
Cambodia

0
1
1
2
2
3
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Brand Posts
Top keywords used Frequency
OnePlus3 25
Dash Charge 11
OP3EuroTour 10
power 9
Weekly Update 9

95%
5%
Brand Participation Brand Non Participation
Brand Posts - Engagement
OnePlus responded to 92 conversations generated by the 97 Posts they published.
Brand Responses

15-AUG-16, MON 8:23AM
Today, you've got a chance to win your own
OnePlus 3. All you have to do is like this post
and share ..
1,000 30,804 25,857 5,134 Positive
11-JUL-16, MON 2:00PM
Ready to catch ‘em all? Stay on the
(Pokemon) GO! Tag a friend in the comments
to win a OnePlus Back ..
04-AUG-16, THU 10:10AM
We can't wait to show you our toys. Who's
the biggest joker you know? Tag him or her
in the comments ..
999 14,819 14,332 467 Positive
802 3,220 3,168 123 Positive
NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 100 200 300 400 500 600
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Analysis of
HTC
Facebook Page
Jul 01, 2016 - Aug 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
6,029,836 79,280 1.33% Worldwide
HTC

Engagement Score Total Fan Posts
121 2,481
Total Posts General Sentiment
62 Neutral
Total Likes
109,679
Total Comments
15,773
Total Shares
2,256
BRAND POSTS FAN POSTS
Brand Overview

5,900K
5,920K
5,940K
5,960K
5,980K
6,000K
6,020K
6,040K
Fan Growth
Total Fans
6,029,836
New Fans
79,280

Engagement
0
250
500
HTC had an average engagement score of 121 and a highest of 404.

Community Analysis
HTC fans are largely from India followed by United States.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K
India
United States
Philippines
Taiwan
Egypt
Pakistan
Germany
United Kingdom
Bangladesh
Dominican Republic

0
1
1
2
2
3
Brand Posts
new HTC 10 33
powerof10 15
perfection 6
camera 6
design 6

10%
90%
98%
0%
2%
Posititve Negative Neutral
HTC responded to 6 conversations generated by the 62
Posts they published.
HTC receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

03-AUG-16, WED 11:17AM
Functional and stylish. Do more with the
case closed with HTC Ice View.
404 1,620 2,182 117 Positive
07-AUG-16, SUN 11:00AM
With OIS on the front and rear camera, you'll
capture the perfect shot no matter the
direction. #pow ..
25-JUL-16, MON 11:02AM
Meet the new HTC 10. Brilliant Hi-Res
photos, even in low light, and speed-of-light
OS performance. ..
371 2,344 1,906 38 Positive
297 4,044 888 82 Positive

0 10 20 30 40 50 60
0 50 100 150 200
Videos
Plain Text
Photos
Links
Polls
Number of Posts
Engagement Score
0 5 10 15
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Top Keywords Used Frequency
HTC 485
HTC Desire 132
problem 117
days 109
mobile 107
User Posts
0
10
20
30
40
50
60
70
80
1-Jul
3-Jul
5-Jul
7-Jul
9-Jul
11-Jul
13-Jul
15-Jul
17-Jul
19-Jul
21-Jul
23-Jul
25-Jul
27-Jul
29-Jul
31-Jul
2-Aug
4-Aug
6-Aug
8-Aug
10-Aug
12-Aug
14-Aug
16-Aug
18-Aug
20-Aug
22-Aug
24-Aug
26-Aug
28-Aug
30-Aug
Positive Neutral Negative

HTC appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
18%
6%
76%

Analysis of
Samsung Mobile USA
Facebook Page
Jul 01, 2016 - Aug 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
25,640,079 -25,441 -.10% United States Mostly Young, Male and Attached.
Samsung Mobile USA

Engagement Score Total Fan Posts
424 2,316
Total Posts Brand Response Rate
65 16.06%
Total Likes Avg. Reply Time
1,204,091 11 hrs
Total Comments General Sentiment
105,224 Neutral
Total Shares
129,798
Most Engaging Content Type
Product/Software Release
Least Engaging Content Type
Brand News
Most Prolific Content Type
Mobile Phone Features
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

25,625K
25,630K
25,635K
25,640K
25,645K
25,650K
25,655K
25,660K
25,665K
25,670K
Fan Growth
Total Fans
25,640,079
New Fans
-25,441

Engagement
0
250
500
750
1,000
1,250
Samsung Mobile USA had an average engagement score of 424 and a highest of 987.

Community Analysis
Samsung Mobile USA fans are mostly Young, Male and
Attached.
Samsung Mobile USA fans are largely from United States
followed by India.
Fan Demographics Distribution of Fans
58%
42%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5,000K 10,000K 15,000K 20,000K
United States
India
Mexico
Canada
Philippines
United Kingdom
Australia
Indonesia
Brazil
Cambodia

0
1
2
3
4
5
6
7
Brand Posts
GalaxyNote7 9
http://smsng.us/Galaxy
Note7
8
Gear VR 7
Gear360 6
GalaxyS7edge 6

97%
3%
Samsung Mobile USA responded to 63 conversations generated by the 65 Posts they published.
Brand Responses

02-AUG-16, TUE 11:30AM
It’s made for getting stuff done.
#GalaxyNote7.
1,000 106,46430,950 42,460 Positive
02-AUG-16, TUE 11:23AM
Do more. Introducing the #GalaxyNote7
19-AUG-16, FRI 9:59AM
The wait is over. Say hello to the
#GalaxyNote7. ????
http://smsng.us/GalaxyNote7
993 154,13415,911 18,531 Positive
903 102,194 6,050 6,519 Positive

0 10 20 30 40
0 100 200 300 400 500
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Top Keywords Used Frequency
time 309
Note 7 266
screen 231
days 223
issue 216
User Posts
0
10
20
30
40
50
60
70
80
1-Jul
3-Jul
5-Jul
7-Jul
9-Jul
11-Jul
13-Jul
15-Jul
17-Jul
19-Jul
21-Jul
23-Jul
25-Jul
27-Jul
29-Jul
31-Jul
2-Aug
4-Aug
6-Aug
8-Aug
10-Aug
12-Aug
14-Aug
16-Aug
18-Aug
20-Aug
22-Aug
24-Aug
26-Aug
28-Aug
30-Aug
Positive Neutral Negative

Samsung Mobile USA responded to 372 conversations generated
by the 2,316 Posts fans published.
Samsung Mobile USA appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
16%
84%
29%
18%
53%

Most of Samsung Mobile USA posts were around 'Mobile Phone Features', and posts around 'Product/Software Release'
received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35 40 45 50
0 100 200 300 400 500 600 700 800 900 1000
Brand News
Others
Event
Corporate Social…
Product/Software Release
Mobile Phone Features
Ad Campaigns
About Mobile Apps
Question
Promotions/Offers
Contest
Facebook App
Engagement Oriented Posts
Number of Posts
Engagement Score

Campaign Intel
Entire Campaign
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700
#GalaxyNote7
#GearFit2
#GowithGalaxy
Number of Posts
Engagement Score

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Social Media Report - Top Mobile Brands July 1st - Aug 31st 2016

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