The top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities. Top social campaigns from Woolworths, Commonwealth Bank, Quickflix, Virgin Australia and Kia Australia.
2. The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on
over 10,000 brands across 30 sectors...
so you know who is outsocializing who. And
how.
4. Sector Leaders in Australia
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
June 2013
15. Sector Leaders in Australia
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
June 2013
21. Comparing Top Aviation Brands
Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response TimeProactive
Tweets
Replies Retweets
Qantas Airways 123,424 2.5 % 27 524 4 9:12:37
Virgin Australia 92,819 2.7 % 23 814 2 0:33:19
Jetstar Airways 46,562 3.4 % 15 603 9 6:26:20
Cathay Pacific
Australia
2,232 2.2 % 32 31 4 13:56:29
June 2013
22. Virgin Australia – Customer Service
13:56:29
9:12:37
6:26:20
0:33:19
3:33:00
Cathay Pacific Australia
Qantas Airways
Jetstar Airways
Virgin Australia
Australian Aviation Sector Average
Average Response Time
23. Comparing Top Insurance Brands
Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response TimeProactive
Tweets
Replies Retweets
Bupa Australia 3,465 3.8 % 133 98 14 5:13:18
AMP 1,460 6.4 % 26 13 2 8:52:20
AAMI Insurance 742 3.8 % 5 39 4 1:34:49
HBF 804 5.6 % 48 12 8 27:06:13
NIB Health Funds 990 2.7 % 6 19 2 34:30:41
June 2013
26. Sector Leaders in Australia
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Consumer
Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
June 2013
31. About Unmetric :
THANK YOU
Please contact us at
info@unmetric.com
for more information
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding
and driving down costs by creating more efficient social media teams.