To study the Customer response & Brand awareness of Pride of Cows in Pune region

1. Presented By:
Upashna
Topic: To study the Customer response & Brand awareness
of Pride of Cows in Pune region.

2. INTRODUCTION AND HISTORY OF
COMPANY
 Pride Of Cows is a Sister Concern Company of Gowardhan and a brand of Parag
Milk & Milk products Pvt. Ltd.
 One of the India’s largest private dairy.
 Owns the largest Cow farm in India.
 ISO 9000 and AGMARK certified company

3. INFRASTRUCTURE AND TECHNOLOGY
 Huge investments in infrastructure and technology.
 Commitment to quality and innovation.
 Dairy plant is fully automated.
 No- human- contact through the entire
manufacturing process.

4. Objective
To study the Customer response & Brand awareness of Pride of Cows in Pune
region.
Secondary objective:
 To check the brand awareness of Pride of Cows.
 To study the buying behavior.
 To check the customer response for Pride of Cows product & service.

5. Research methodology
 Research type : Descriptive Research & Exploratory Research
 Sample method : Simple Random Sampling
 Sampling frame : Societies, Joggers Park, Gyms in PCMC area
 Sample size : 50, since the time was limited & the area for the research
was limited to PCMC area.
 Source of Data : Primary & Secondary data
 Primary tools: Questionnaire, Interview
 Secondary tools : Internet

6. Promotional activities
Societies
66%
Kiosk
10%
Gyms
7%
Joggers park
8%
Retail Outlets
6%
Schools
3%
Area Percentage No. of activities
Societies 66% 1250
Joggers park 8% 150
Kiosk 10% 200
Gyms 7% 130
Retail Outlet 6% 120
School 3% 50

7. Sales Report
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5/7/2014 10/05/2014
customer
LPD
Date 5th July 2014 12th May 2014
customer 4000 2500
LPD 1700 1000
After SIP Before SIP

8. Consumer Buying behavior
Particular Percentage Response
Quality 44% 22
Taste 36% 18
Service 14% 07
Price 6% 03
Total 100 50
What characteristics of this brand makes it recognizable?
Taste
36%
Quality
44%
Price
6%
Service
14%

9. Limitations
 Project has limited time only for 45 days.
 Our Project was limited only to Pune region.
 Lack of Brand Visibility & advertisement so low awareness.
Because of premium product they have low customer base.

10. Findings
It is a pure, hygienic and fresh cow’s milk and the process they are
using is totally organic.
The customers are highly satisfied with the quality, supply and
service of the product.
10% of the sample size were aware about Pride of Cows milk.
The Pride of Cow’s customers faces only problem with the pricing as
compare with the competitors.
Pride of Cows is completely unadulterated & high nutritional value.

11. Suggestions
 To have very effective logistics and distribution channel.
 Availability of milk in half liter.
 More promotional activity should be done.
 To come up with some variety in products.
 To come up with Customer Relationship Management Program.
 Company should come up with various schemes, offers, monthly &
annual subscriptions.

12. Learning
Enhanced Convincing skill
Customer Management
How to make good relationship with customers
Co-ordination among team members