Upasna Kakroo

Ann Arbor, Michigan United States

Co Founder at Brandanew

Technology / Software / Internet

Multi-screen digital experiences alter the way consumers interact with products. I like looking at this intersection & developing contextual insights into how a brand needs to differentiate itself to engage, especially through value based content. 8+ years of work experience in the intersection space of technology, media and marketing which are also my keen personal interests have enabled me to be active participant in today's digital world. I have been a content creator chiefly through my blogging and social channels for over 11 years seeing the transition from different platforms, technologies and resulting changes in user behavior. I believe even with the information and content over.