The Ultimate Home Seller's Guide - Download Free eBook

THE ULTIMATE HOME SELLER’S GUIDE
HIRE A REAL ESTATE AGENT
Suggest home improvements that will yield a high ROI
Share insider knowledge on industry and local market trends
Strategically price and market your home for maximum exposure
Negotiate the best deal and terms on your behalf
Simplify the entire process for you, including negotiations, inspections, title issues, etc.
Show your home and keep you informed and updated at all times
Assist in finding service providers (appraisers, inspectors, contractors, etc.)
Promptly present and evaluate each offer with you
Manage contracts, paperwork, and transactional details
Offer advice, education, and guidance to serve your best interests
Complete the transaction and sell your home per your agreement
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Working with a top, experienced real estate agent is crucial to the successful sale of your home. A good agent will protect your
interests and resolve any problems that arise, ensuring a stress‐free process. You can rely on a good real estate agent to:

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MOVING
Consider packing up and moving out of your home before you prepare it for sale. Many
people elect to rent or lease a temporary residence while they prepare their home for sale.
This gives you the freedom to paint, repair, and/or renovate your home without much
inconvenience to you and your family. With all your furniture removed, you can also stage
your home. Professionally staged homes show much better, increasing your chances of
selling faster and for a higher sale price.
Moving is stressful, so here are a few tips
to ease the process and get you started:
Reserve a mover and confirm moving date and costs
Before you begin packing, create an inventory list of all items
Order packing materials: boxes, tape, bubble wrap, markers, etc.
Number and label boxes on the sides for visibility when stacked
Divide and sort all your items into 4 piles:
KEEP, DONATE, SELL, TOSS
Pack a few essentials you’ll need for the near-term and put them aside
Arrange special transportation for plants, pets, and cars
For long-distance moves, you can enlist the help of a Relocation
Specialist or relocation company
If your home will be vacant while it's on the market, keep paying for
utilities so you have electricity, water, etc. during showings

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PREPARING YOUR HOME FOR SALE
Consider hiring a cleaning service to do the prep-work for you
Host a garage sale and/or sell items you don’t need on sites like Craigslist.org
Flooring: shampoo, vacuum, and clean carpets and rugs (or replace them);
wax and refinish hardwood floors
Bathroom: wash or replace shower curtains; treat any mildew or mold; clear
vanity tops of all personal toiletries
Kitchen: clean countertops and store away small appliances; remove artwork
and magnets from the refrigerator; don't pack too much food in the
refrigerator; empty trash to eliminate odors
Dust off furniture, light fixtures, blinds, and other surfaces
Wash windows; wash (or replace) worn window curtains
Organize closets and storage space - buyers like to peek inside
during Open Houses!
Keep beds made and consider buying new bedding
Store away magazines, books, children's toys, games, etc.
Remove family photos and any potentially offensive items
Place valuable items like jewelry and money in a secure place
CLEAN, DECLUTTER & DE-PERSONALIZE

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CURB APPEAL - LANDSCAPING
Weed, mow, rake, and water the lawn; trim bushes and trees
Store away garden tools and neatly wrap the hose
Power wash your driveway to remove any oil stains
Add flowering plants to the front yard
Remove debris from the gutters and the roof
Clean ponds, fountains, and pool
Clean barbeque grill and any outdoor furniture
Buy a new welcome mat for the front door
Replace exterior lighting fixtures and hardware
Replace house numbers -be sure they're visible from the street
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Get a home inspection done early so you have the opportunity to identify and address/fix any problems that may cause delays in the
sale of your home if discovered later by the buyer's inspector.
HOME INSPECTION

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HOME IMPROVEMENT
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Consult with your agent to determine which home improvement projects
will yield the highest ROI
Repaint interior with neutral colors - they appeal to most buyers
Remove old, dated wallpaper
Fix light fixtures and switches and replace old light bulbs
Patch up holes in walls from artwork and repair cracks
Make sure windows and doors open, close, and lock securely
Make sure the AC and the heat work
Repair leaky faucets and toilets
Inspect smoke detectors, security alarms, and sprinkler system
Repair or replace the roof if necessary

TIPS FOR PRICING A HOME
Analyze comparable listings and sales of similar homes in your neighborhood over the past 6 months
Search the internet for similar homes in your local market and look at Days on Market and compare list-to-sale-price ratios; adjust for variances
Tour active listings nearby and adjust your price accordingly
Set price based on market conditions and trends
FACTORS AFFECTING HOME VALUE
Industry trends and local market conditions - Buyer’s market? Seller’s market?
Square footage and lot size
Number of bedrooms/bathrooms
Age and condition of home – Is it a fixer-upper? Has it been renovated? Is it a historical
home? New construction? The condition of your home can be a deal-maker or
deal-breaker.
Location – city, state, and neighborhood; proximity to public transportation, freeways,
schools, libraries, shopping, downtown, etc.
Amenities – pool, spa tub, walk-in closets, gourmet kitchen, hardwood floors, etc.
PRICING YOUR HOME
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Overpricing or underpricing your home can negatively impact its sale. A well-priced home will generate competitive offers
and ensure a quick sale, so enlist the services of your real estate agent to strategically price your home.
Your real estate agent should have strong local neighborhood knowledge and will help you strategically price your home. S/he should give you
a Comparative Market Analysis (CMA) that serves as a guide to set an accurate value for your home. You can also do your own research:
$

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Street and home signage
High-end, full-color marketing brochures and flyers
Professional photography
Virtual home tour
Professional home staging
Social Media: facebook, twitter, LinkedIn, YouTube, etc.
Property listing on web portals (zillow, trulia, realtor.com, etc.)
Print advertising in local newspapers and magazines
Direct mail: postcards and flyers
Dedicated property website
Email newsletter to network and/or blog post
Your agent should employ proven marketing techniques to sell your home for the highest sale price in the shortest time. Some ways
your agent can market your home to maximize exposure to potential buyers are:
MARKETING YOUR HOME
For Sale

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Introduce accent colors via accessories (pillows, throws, etc.)
Place fresh, new towels and hand soap in bathrooms
Add mirrors in rooms to give the illusion of more space
Place a table runner and formal dining setting on your table
Display fresh flower arrangements throughout the home
DECORATE
SHOWING YOUR HOME
HOME STAGING
Consider hiring a professional Home Staging company to showcase your home's best features and impress buyers. Studies show
that buyers pay more for staged homes, so it's likely you'll recoup your costs and command a higher sale price.

Keep your home accessible and ready for frequent showings
Allow a lockbox on your door so the buyer's agent can enter your
home using a unique code instead of a key
Stay away during open houses so buyers feel comfortable touring
your home and giving feedback to your agent
Open drapes and blinds and let the light in
Set a comfortable temperature for the home
Play soft background music to drown out any nearby traffic noise
SHOWING YOUR HOME
OPEN HOUSE
Eliminate any odors (pets, food, cigarette); Use an air‐freshener
or scented candles
Offer refreshments like sodas, water, cookies, etc.
If you're moving out before putting your house on the market, be
sure the lights, AC, and heat are working

EVALUATING OFFERS
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If your home is priced and marketed correctly, offers should start to roll in. Your agent will help you evaluate each offer and approach
each one as an opportunity to negotiate.
ACCEPT, REJECT, COUNTER-OFFER
You have 3 choices when you get an offer for your home: Accept, Reject or Counter-Offer
Multiple offers: Don't be tempted to take the highest offer - it's not always the best one!
Don't reveal your personal circumstances - it may compromise your position and end up costing you thousands!
Proposed offer price
Pre-approval or pre-qualification letter
Contingencies (financing, appraisal, inspections, repairs, etc.)
Earnest money deposit
Proposed closing date
Expiration date of offer
For each offer, carefully review and evaluate:

A lot can happen in a real estate transaction and a deal can often fall through at the last minute. A good agent should be able
to manage any complexity that may arise to avoid delays and ensure a smooth process.
Disclose all known home defects to buyers. Most states have property disclosure forms.
The following contingencies may be attached to an offer:
Buyer securing financing
A title search to ensure there aren't any claims against the title
Contractual promises, such as repairs and buyer incentives
Title Insurance to protect against any mistakes and errors
Buyer's home inspection and final walk‐through
Home appraisal requested by lender to ensure the home's sale price
justifies the loan amount
Buyer selling their home first - you can counter with a “Removal of
Sale Contingency”
DISCLOSURES & CONTINGENCIES
EVALUATING OFFERS

CLOSING EXPENSES
REAL ESTATE AGENT COMMISSIONS
Congratulations! You are about to close on the sale of your home! As the seller, you will likely be paying the entire commission, to be split
between the buyer's agent and yours. This is covered in your signed Listing Agreement.
TRANSFER TAX:
Your county or city may require you to pay transfer taxes as a percentage of sale price. Transfer tax varies depending on state,
county, and city.
CLOSING COSTS OR CREDITS TO THE BUYER
You might have agreed to pay various standard costs associated with closing the deal, such as escrow fees, home appraisal cost,
recording and transfer of the property, Homeowners and Title Insurance, and more.

CLOSING EXPENSES
CAPITAL GAINS TAX
Consult your tax advisor on this topic to get specifics
If you're selling your primary home and you earn less than $250,000 on your home sale (or $500,000
if you're married and filing jointly), you will not owe capital gains tax. If you earn more, research to see what you owe.
If your property is an investment property, then you're obligated to pay the capital gains tax unless you are doing a 1031 exchange
Many sellers buy a home warranty on the buyer's behalf. This is a service contract (cost: ~$500) that covers repairs to appliances
and certain systems within the house for the first year of ownership.
HOME WARRANTY FOR THE BUYER
MOVING COSTS
While it may be tempting to save some money by asking friends and family to help you move, it's best to hire a moving company to take care of all
your moving needs. Research and reserve a reputable mover and confirm your moving date, costs, and other details.
If you're moving long-distance, consider enlisting a Relocation Specialist or relocation company to assist you

CLOSING/ESCROW
HOME INSPECTION, INSURANCE & APPRAISAL
Prepare home for buyer's final walk‐through and home inspection
Once the deed is recorded or title has transfered, call your home insurance company to request a pro‐rated refund on your policy
The buyer's lender will request an appraisal to ensure the home's sale price justifies the loan amount. If the appraisal comes in lower
than the sale price, the buyer has to secure additional funds to cover the gap between the loan and the sale price or may ask you to
renegotiate the contract.
UTILITIES, NEWSPAPERS, AND MAGAZINES
Make a list of phone numbers for your utility companies and cancel them in a timely manner
Cancel newspaper/magazine subscriptions a week or more in advance to stop them from piling up
HOUSE/MAILBOX KEYS & REMOTES
The buyers will probably change the locks but you should leave behind all keys (house, gate, mailbox) and remotes.

Set aside manuals for major appliances for the new buyer
Leave receipts from contractors or warranties in a drawer
Leave any codes for the security alarm or other home systems
APPLIANCE MANUALS, RECEIPTS AND WARRANTIES
CLOSING/ESCROW
FINAL CHECKS
Pat yourself on the back...you're almost done!
Double check your closets, drawers, storage, and garage to make sure you don't leave anything behind
Close windows and drapes/blinds
Lock all the doors
If you still have electricity, turn everything off, including the lights
Save closing documents for reporting the sale on federal and state tax forms

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ABOUT UPNEST
UpNest is an online real estate marketplace that matches home buyers and sellers with top, local agents who compete for
their business. Buyers and sellers receive personalized agent quotes offering competitive rates and services. Our no-obli-
gation service is fast, free, and guarantees the best value. To learn more, please visit www.upnest.com.
Facebook: https://www.facebook.com/upnest
Twitter: https://twitter.com/upnestFollow us
©2015 UpNest, Inc. Reproduction of this eBook without permission is prohibited.

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The Ultimate Home Seller's Guide - Download Free eBook