2. Layers of Data
ORGANIZATIONS
Government, Agencies, Systems,
Businesses, Brands, Infrastructures, etc..
Wants to be Wants to know more
heard…. about…
PEOPLE
3. Example Complain
• Late bus, late to office, got scolded by boss.
– Tags [LTA, SBS]
– When, When, What
4. Bus
estimated
timing
Complaint
Complaint
time
Bus stop location
Accident
Raining
Congested
day
road
Crowd
Rush hour size on
the bus
Actual bus
arrival time
5. The Platform
Complaint
DATA
Data
Mobilization
Solution
Cloud based
Complaint Central
Solution
Analyze, Co-relate and
Reasoning
Complaint
Static, Dynamic, Realtime, BIG
6. Complaint Central
Latitude, Longitude
Date and time
Context and keywords
Others social data…
Infrastructure
Transport availability & timing
Parking availability
Crowd location
Weather
Geospatial
9. Benefits
• People • Organization
– Feel better – Hear about itself
– Feedback and be from people
heard – Know more about
– Get satisfaction in the physical contextual
long run situation for better
purposes
– Better product, better
service, better society