This document summarizes a 2011 urban systems symposium discussing the importance of accounting for human factors like sociology, anthropology, and economics in modeling and designing cities. It discusses how establishing familiarity and trust between citizens and officials through ongoing engagement can help motivate community responses during emergencies. Examples of social media posts and news articles about flooding in Mississippi in 2011 are provided to illustrate how understanding event characteristics can help communities prepare for and respond to disasters.

1. 2011 Urban Systems Symposium The Importance of People. The Ultimate Sensing and Actuation System - maybe

2. Announcements Morning Day 1 Please sign up for dinner at a restaurant after Princeton Club Copies of various documents from IBM Journal Res Dev available on CDs

3. People - The Missing Link

4. Session Overview Cities are social organisms where people interact on many different levels and within/across many different communities. To what extent are theories of sociology, anthropology, political science, economics, and other soft sciences able to be accounted for in the modeling, design, and operation of cities? What is the role of people in the determination of the quality of life in cities ?

5. A View of Cities Asset Management Pipes, Roads, Wires, Bldgs, etc. Resource Optimization Water, traffic, energy etc. JobsComfort Lifestyle System of Systems City water, energy, buildings & transport Data Surveillance / Safety Models People Generating demand, creating disruptions and providing insight Optimi-zation Business Decisions

6. Andrew Mc Laughlin

7. Networks

8. Nicholas de Monchaux

9. Susan Spraragen

10. Identifying and introducing citizen motivational components into the quality of life in cities

11. Motivation Motivation components are distinct at each phases of citizen activity. What motivates one to be aware, learn, act and share – and for what value – or purpose ebbs and flows with context of situation. Elements of motivation include: Emotions Goal Setting – at right level Belief in the program Signifiers to entice, encourage motivation: feedback

12. Way Before This happens:

16. And Even Before This happens:

17. Volunteering in Tuscaloosa Alabama The New York Times May 9 2011

19. Mississippi delta residents at public meeting about pending flood waters

21. Active fluid interaction mechanisms need to be in place in advance of preparing for disaster. As part of a daily life ritual – like checking your favorite website for updates, news, e-mail, posts. Citizens need to be familiar with their local officials – they are recognized, known, and their roles are understood. So, when they face pending evacuation plans they know who to trust and believe. With that familiarity stored “in the bank” – the community is building trust and understanding in authorities who may be faced with difficult decisions ahead. Officials are citizens too. With bank of citizen engagement started and reinforced, motivating citizens to respond during preparation phase may be recognized by both citizens and city officials as a more feasible segue than a great insurmountable leap.

22. Citizen -> citizen sphere City officals -> City Officals sphere City official -> other officials – in different agencies, federal and local What are you saying amongst your selves What are you saying about me What am I saying – assuming – about you Familiarize, befriend, extend, reach out ,this is who I am – who are you? An ongoing conversation, so when it is time to prepare – there is already trust and understanding established – so they will have more confidence and may pay more attention to evacuation suggestions, warnings, and mandates. Aware, understand, informed Just how this plays out – see blueprint next slide!

24. Event Characteristics What are the characteristics of these events that we can extract and apply in our use case formation, development, and testing with an actual community. Find the common attributes – develop them – iterate on facilitating and enabling citizens around them – and take those learned elements share them with community partner. Those attributes should serve as direction for connecting with citizens before an emergency – for helping them with daily activities. Trash pickup; community events, bill payments, city office of the day/ fact or helpful advice – tweeted from that office to citizen – Did you know that the town asssessor has 700 applications in the queue for re-evaluating property taxes? Today is Sally’s 15 year anniversary as head librarian – Congratulations Sally – and thanks for all your help! “follow” the mayor – or other community leaders - -

26. Tweets collected during flood along Mississippi - 2011 Basement apt fail: ringing out wet towels w/@JeanNoirPierre to stop flooding...Neither one of us have the upper body strength for this #help Crazy flooding here! My aunt has to take a boat to get to her house. I'm sad now..... Parts of I-40 is closed due to flooding. Now I have to figure out how much extra time it will take me to get home RT @CantStopTheFunk: 3 hour detour between LR and Memphis due to white river flooding I-40. Situation to get worse before it gets better. [little rock]

27. Tweets 1 RT @SenRandPaul: There's been substantial flooding damage in #ky. If you've been affected contact our offices… (cont) http://deck.ly/~aY52H

28. Tweets 2 Home / News / Local Flooding closes Route 185 in Crown Point Story Discussion Flooding closes Route 185 in Crown Point Posted: Thursday, May 5, 2011 11:13 am | (0) Comments Font Size: Default font sizeLarger font size tweetmeme_style = 'compact';tweetmeme_source = 'poststar'; CROWN POINT -- State Route 185 is closed between state Route 9N and Lake Road in Crown Point due to flooding in Essex County, a state transportation official said Thursday morning. A posted detoured directs traffic from Route 9N onto County Route 48 (Lake Road), to state Route 185. The detour is approximately 3 miles in length and will add less than 10 minutes of travel time, the DOT official said in a press release. This detour route will provide access to the free ferry service at Lake Champlain Bridge. The ferry is operating. Regardless of whether a road has been closed, motorists should not drive through any areas of standing water, the DOT said. For up-to-date travel information, call 511 or visit www.511NY.org.

29. Tweets 3 @DazeInOurLives Daze In Our Lives Loud alarm went off on the ward. Me: Is that the fire alarm? Staff: Um...yeah. Me: Where's the fire evacuation point? Staff: Um..outside (!)

32. Many other online resources, blogs, etc. Welcome to the CrisisCommons wiki, a volunteer and project collaborative space for organizing projects and efforts around disaster relief. www.phe.gov

34. Simple But Effective As part of mitigation plan – early on from both perspectives – engage citizen continuously as part of their daily activity-

37. Benjamin De La Pena

38. EXTERNAL CONDITIONS(OTHER MARKETS) EXTERNAL CONDITIONS(OTHER CULTURES) ARTS & CULTURE Tourism Community Identity A People-centric View of Cities TRADE Housing Assimilation Education Livelihood Provides Opportunities Invests in Civic Architecture, Urban Amenities &Livable Streets Allows Entrepreneurs (A way to challenge the economy) Provides RULES Allows anECONOMY Enforcement Accretes Resources DecisionStructure INFRA: MARKET/FINANCIAL POWER TRANSPO TELECOM WATER SEWER INTERNALCONDITIONS Invest/FundINFRASTRUCTURE A way to changeor adapt rules A way to self-examineand PLAN Advocatesfor SELF EXTERNAL CONDITIONS(OTHER GOVERNMENTS) EXTERNAL CONDITIONS(ENVIRONMENT)