7 Reasons Your Business Needs a Mobile Website in 2011

As consumer smartphone adoption rises and businesses in general embrace mobile technology - Mobile Websites have become the first step or the foundation of your mobile presence. Here are 7 reasons why your business needs a mobile website.

According to Eric Schmidt, CEO Google, the Mobile Web is growing 8 times faster than the first wave of online Internet adoption. Consumers are using their smartphones for everything – information, news, entertainment, shopping, research, making purchase decisions, finding local areas of interest, etc. 1. Mobile web is the fastest growing communication channel in history 1

Not having a mobile presence will alienate your customers. ,[object Object],[object Object],[object Object],[object Object],[object Object],2. You customers expect your business to have a mobile presence 1. 2

For some industries like travel, tourism, food, etc having a mobile website has become mission critical. ,[object Object],[object Object],[object Object],3. Leverage mobile internet traffic For example, people going to a event, state fair or amusement park would rather use your mobile website for directions/information/news than those cumbersome flyers. 1. 3

Mobile websites reach all audiences - no matter what smartphone they have. 4. Mobile websites are device agnostic 1. 4 Every smartphone has a browser - so users can immediately find you on the mobile web.

[object Object],[object Object],[object Object],[object Object],5. Online website do not render well on the mobile browser 1. 5

[object Object],[object Object],[object Object],[object Object],6. Competition 1. 6

[object Object],[object Object],[object Object],[object Object],[object Object],7. Immediacy 1. 7 Customers pull out their smartphones anytime/anywhere and take action - mobile search, scan a QR code, product search, click-to-call, etc.

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7 Reasons Your Business Needs a Mobile Website in 2011

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7 Reasons Your Business Needs a Mobile Website in 2011