Mobile Websites vs Mobile App

Mobile Websites vs Mobile App 101 http://www.urmobile.com

1 . Rising consumer demand for mobile http://www.urmobile.com Mobile Websites vs Mobile App 101 2. Companies are gearing up for Mobile 3. Mobile website vs mobile app Agenda

1. Rising Consumer Demand For Mobile

Your mobile strategy http://www.urmobile.com According to a study from Google ‘The Mobile Movement: Understanding Smartphone Users’ "Consumers are using mobile phones more than ever for information, news, entertainment, shopping, retail and research purposes."

General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media . ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet. Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. Local Information Seekers: ,[object Object],[object Object],[object Object],[object Object],[object Object],take action within a day Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. Purchase-driven Shoppers: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it. Reaching Mobile Consumers: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

Companies gearing up to engage customers on the mobile channel 2.

http://www.urmobile.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.urmobile.com Mobile Marketing is very Effective Here are few reasons why mobile marketing is effective.

http://www.urmobile.com 1 Reach ,[object Object],[object Object]

http://www.urmobile.com 2 Instant ,[object Object],[object Object],[object Object],[object Object]

http://www.urmobile.com 3 Direct Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.urmobile.com 5 Location Aware ,[object Object],[object Object],[object Object],[object Object]

http://www.urmobile.com 6 Interactive Two-way communication makes the mobile channel very powerful and compelling for companies.

http://www.urmobile.com 7 Cost Effective ,[object Object],[object Object],[object Object],[object Object]

Your mobile strategy Businesses getting ready to launch mobile marketing programs have 2 options Here are 5 reasons why starting your mobile marketing with building a mobile website is a better option. http://www.urmobile.com Mobile website vs mobile app ,[object Object],[object Object],3.

Your mobile strategy Customers prefer mobile websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 http://www.urmobile.com

Your mobile strategy It is pretty clear that mobile websites are preferred by customers. http://www.urmobile.com

Your mobile strategy Marketing a Mobile Website vs Mobile App ,[object Object],[object Object],[object Object],[object Object],[object Object],2 http://www.urmobile.com

Your mobile strategy Device Dependency ,[object Object],[object Object],[object Object],[object Object],[object Object],3 http://www.urmobile.com

Your mobile strategy Cost ,[object Object],[object Object],4 http://www.urmobile.com

Your mobile strategy Complexity ,[object Object],[object Object],[object Object],[object Object],[object Object],5 http://www.urmobile.com

Your mobile strategy Mobile website becomes mandatory ,[object Object],6 http://www.urmobile.com

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Mobile Websites vs Mobile App

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Mobile Websites vs Mobile App