Presentation on How Small Business Owners can use Twitter in their Marketing efforts. Twitter is a great tool for Business Owners to create their brand awareness and customer management. Follow the steps provided and incorporate Twitter into your Social Media Marketing Strategy

1. Power of Twitter:
How to Capture More Business
Urvi Mehta
Social Media Marketing
PR Easy
Copyright 2009 PREasy.com LLC @urvimehta

2. Agenda
• What is Twitter and why it’s valuable?
• What Big Corporations Do
• What You Can Do
• Twitter Automation
• Final Thoughts
Copyright 2009 PREasy.com LLC @urvimehta

3. Twitter
• Micro-blog site where you answer the question
“What are you doing?” in 140 characters
• Growth of 422% from Aug 2007 to Aug 2008
Source: TechCrunch
Copyright 2009 PREasy.com LLC @urvimehta

4. 6 million unique
monthly visitors
55 million visits
(+25 million since Nov)
Copyright 2009 PREasy.com LLC @urvimehta

5. Twitter 101
• Create Your Profile
– Put your picture
– Customize background
• Introduce yourself
– Fill out profile completely
– Keywords in Bio (160 characters)
• Be a good conversationalist
– Listen, respond
– Contribute relevant, useful material
Copyright 2009 PREasy.com LLC @urvimehta

6. @elysiabrooker
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7. @SouthwestAir
Copyright 2009 PREasy.com LLC @urvimehta

8. What Big Corporations Do…
• Monitor brand perception
• Support current customers
• News Broadcast
• Deals
Copyright 2009 PREasy.com LLC @urvimehta

9. Brand
Management
Copyright 2009 PREasy.com LLC @urvimehta

10. @starbucks
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11. Support
Current
Customers
Copyright 2009 PREasy.com LLC @urvimehta

12. @ComcastCares
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13. News
Broadcast
Copyright 2009 PREasy.com LLC @urvimehta

14. @cnnbrk
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15. Deals
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16. @DellOutlet
Copyright 2009 PREasy.com LLC @urvimehta

17. What You Can Do…
• Spread your message
• Enable word of mouth marketing
• Work more efficiently
• Gather and develop ideas
Copyright 2009 PREasy.com LLC @urvimehta

18. Step 1:
How to Find
Prospects
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19. www.twellow.com
Copyright 2009 PREasy.com LLC @urvimehta

20. www.whoshouldifollow.com
Copyright 2009 PREasy.com LLC @urvimehta

21. www.wefollow.com
Copyright 2009 PREasy.com LLC @urvimehta

22. www.search.twitter.com
Copyright 2009 PREasy.com LLC @urvimehta

23. Step 2:
Engage
Community
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24. @wbaustin
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25. @JimandKelly
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26. What can you share
• Blog Posts • Videos
• Articles • Podcasts
• News • Pictures
• What’s happening • Deals of the week
• Events • New Product
• Tips
Copyright 2009 PREasy.com LLC @urvimehta

27. @urvimehta
Copyright 2009 PREasy.com LLC @urvimehta

28. www.urvimehta.com
Copyright 2009 PREasy.com LLC @urvimehta

29. What can you promote
• Live Events
• Teleseminars
• Webinars
• Sales for Retail Store
• Slow at Restaurant – Send out a Tweet
• Affiliate Products
Copyright 2009 PREasy.com LLC @urvimehta

30. @MattBacak Promoting
Marketing Madness Seminar
Copyright 2009 PREasy.com LLC @urvimehta

31. Automate
and
Manage Multiple
Accounts
Copyright 2009 PREasy.com LLC @urvimehta

32. www.tweetlater.com
Copyright 2009 PREasy.com LLC @urvimehta

33. www.hootsuite.com
Copyright 2009 PREasy.com LLC @urvimehta

34. Take Aways
• Set up an account with Twitter (if you don’t have
one yet)
• Go to Twellow.com and find at least 5 people to
connect with
• Go to WeFollow.com and put in your 3 tags
• Share an article, blog post, video, etc with your
following
• Be Real, provide value and engage within the
community
• Bring them to your business
Copyright 2009 PREasy.com LLC @urvimehta

35. Let’s Connect
– Urvi’s Blog – UrviMehta.com
– Janak’s Blog – Janak-Mehta.com
– Facebook –
• facebook.com/urvimehta
• facebook.com/janakmehta
– Twitter –
• twitter.com/urvimehta
• twitter.com/janakmehta
– LinkedIn –
– linkedin.com/in/urvimehta
– linkedin.com/in/janakmehta
Copyright 2009 PREasy.com LLC @urvimehta