Presentation about opportunities of market research сompany AIM https://aimarketing.info

1. Agency of
Industrial
Marketing
Market research services for B2B
markets CIS and World
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2. Brief introduction
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Key facts
 A full range of consumer and B2B market researches for producers, trade companies
 AIM company was founded in 1997
 Always an objective, unbiased information
 Deep market & customer understanding
 Individual research models
 Local and international studies
 Specialization: more than 15 industries, 100 segments
 Coverage: Ukraine, the CIS countries, the Caucasus, the Baltic states and Eastern
Europe
 In-house contact center
The mission of AIM - minimize decision-making risks of the companies by providing our Clients
objective and up-to-date market information

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Our tools
• Detailed analysis of the statistics
• Search, analysis and systematization of information from
open sources
• Individual models of research
• Expert interviews
• In-depth interviews
• Qualitative + quantitative businesses surveys
• Internet interviewing
Our services
Competitors’
analysis
Brand awareness
Communication
channels'
efficiency
evaluation
Marketing
research
Investigation of
the purchase
decision
Loyalty /
Satisfaction
customer and
employees Index
Evaluation of
product
opportunities on
market

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Our advantages
 We are familiar with all the peculiarities involving business practices in
the local markets
 AIM has developed extensive business networks in various industries
and has access to the local pools of experts
 Individual approach and well-designed methodological tools/instruments,
reliable sources enable us to minimize a margin of error and cover
multiple post-Soviet states
 Large knowledge base, high qualification specialists, deep expertise in
studied markets
 Unbiased objective market assessment
 Special software for research and results processing
 In-house contact center Loyalty factory

5.  Thermal insulation
 Thermotechnics
 Glass
 Roofing materials
 Building materials
 Mechanical engineering/Auto
 Packaging
 Finance
 Agro industry
Ad hock researches
Industrial AIM experience
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More than 500 projects,
100 international
companies - regular
customers
Regular researches
a full range of markets :
http://www.aimarketing.info/en/rynki/

6. 22 июля 2012 г. Текст нижнего колонтитула*
• Resources: communication platform “Oktell”, which provides a full range of
technical tasks, 12 operators and 2 supervisors / analysts, an own interviewers
network, a platform for digital questioning “Survey Monkey”
• About LF: a full range of communications services, solid experience of industry
surveys, studies in CIS countries and World
• B2B focus: tailor-made approaches, contact data base of Ukrainian enterprises
(684 230), Russia (296 480) and Eastern Europe (7 593). Expert Pool is constantly
increasing (per 2014 base grew by 78 000 companies) and is constantly updated.
Multi-service contact center
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7. Results of the study
Survey example
Tasks
•Communication channels' efficiency survey
•Investigation of the purchase decision
•Ranking the factors that constrain company growth
Target audience
•leaders and decision makers among trade
and construction organizations
Period: July-August 2013
N respondents: 4 000
Productive contacts
• 211 respondents
• 107 trade organizations
• 104 construction organizations
Purchase decision systemCommunication channels' efficiency
Ranking factors that constrain company growth
online 25% communication with suppliers 24%, communication with
colleagues 23%, seminars 12% , printed promo 9%, magazines 7%
customer more customer equivalent more builder builder
Poor state of the economy
Increasing prices (expensive for buyers)
lack of TIM demand
High competition level
Products shortage
Higher prices compared to competitors
Hard to answer
lack of capital
Others
Thermal insulation (TIM) qualitative characteristics research
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8. Lead generation
New potential customers search scheme
+ diagnosis of the qualitative characteristics of the market
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Database of
1000 contacts
Processing by
contact-center
65%
postponed
5% “hot” potential
customers
30% not interested in
50 new Client!

9. Export marketing
Audit of the
product
/service
Geography
selection
Market
characteristics
evaluation
Competitors
analysis
Partners
choice
and search
system
Pilot
contacts with
potential
partners /
customers
Report /
database /
meetings
organization
New market entry stages
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Profitable solutions for your business
www.aimarketing.info/en/index.htm B2B informed
www.loyaltyfactory.co/ Loyalty-Factory
Contacts
Head office in Kyiv
tel.: +380 44 592 8181
tel.: +380 44 290 9438
mob.: +380 67 463 4007
ty@aimarketing.info
Sholudenko str. 3 «Cubic Center» office 310
Kiev, Ukraine, 04116
Regional Office in Krivoy Rog:
tel /fax.: +38 056 404 0881
XXII Partsezda, str. 21, office 64
Krivoy Rog, Ukraine, 50065
Representative in Russia:
tel.: +7 964 584 06 43
russia@aimarketing.info
Bolshaya Academic str. 9, office 56
Russia, Moskow, 127299
Representative in Germany:
tel: +49 176 426 14701
kv@aimarketing.info
Liebigstr.10
Karlsruhe D-76135, Germany