Working with the media

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U.S. Fish and Wildlife Service - Northeast Region

A presentation from the 2010 Northeast Region Friends Conference about working with the media.

Business

Working with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s the Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s on the Staff? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target the Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pitch Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object]

Always, Always, Always ,[object Object],[object Object],[object Object],[object Object]

Crisis Communications ,[object Object],[object Object],[object Object],[object Object]

Photo Ops ,[object Object],[object Object],[object Object]

Thou Shalt ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thou Shalt Not ,[object Object],[object Object],[object Object],[object Object]

What Makes News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The News Hook ,[object Object],[object Object],[object Object],[object Object]

Create The Headline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four Rules of Great Spokespeople ,[object Object]

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Successful Media Examples ,[object Object]

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Working with the media

2. Why Bother?

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19. Youtube/Social Networking

20. Let’s Talk!!!