This document discusses using social media for B2B marketing. It identifies leading social media platforms for different purposes, such as LinkedIn for networking, Twitter for leading conversations, and YouTube for branding and commentaries. The document also outlines key advantages of using social media for B2B marketing, including broad global reach, ability to target specific groups, low cost or free options, ability to communicate personally and quickly distribute information.

1. 13BSP1230
B2B MARKETING
USING SOCIAL MEDIA…

2. Leveraging the leading social media
Linkedin Advisor Networking
Twitter Leading and conversation
Facebook Engaging consumer
You tube Branding & Commentaries
Google+ what does you add ?

3. 
B2B > B2C

13. Advantages of using social media
Social media marketing has many advantages:
Broad reach - social media can reach millions of people all around the world
ability to target particular groups - many forms of social media (e.g.
Facebook, Foursquare)
allow businesses to target specific groups, often in particular locations
free or low-cost - many forms of social media are free for business, and paid options
are usually low-cost
personal - social media allow you to communicate on a personal basis with individual
customers and groups
fast – you can quickly distribute information to many people
easy - you don't need high-level skills or computer equipment to participate in social
media.
The average person with a standard computer should have no difficulty.