FullSail University Wk 4 - Mastery Timeline

1. MY MASTERY JOURNEY TIMELINE
MEDIA DESIGN - MFA
Jiro Preston

2. End Goal
My goal is to complete the online
MFA program in Media Design at Full
Sail University. I am looking forward
to acquiring new skills with Media
and Design at the mastery level.
During the completion of this program
I wish to expand my business
relationships, while engaging in new
knowledge building during the
completion of each course.
2

3. Course 1 / MDL501
Mastery: Personal Development and Leadership
Goal :
To attain skills and understanding of common
practices of becoming a master in your chosen
field. Developing a process of intellectual
growth with a variety of mental skills and
abilities that allow you to excel in any field.
Strategies:
Viewings:
Mastery
Talks
with
Google
with
Robert
Greene
h7ps://www.youtube.com/watch?v=J4v_34RRCeE
Reviews:
12-­‐month
projected
course
Lmeline
Resource:
Thinking
like
a
leader
-­‐
Lynda.com
3 “Someone’s
opinion
of
you
does
not
have
to
become
your
reality.”
–
Les
Brown

4. Course 2 / MDM525
Defining Clients Needs
Goal:
To attain skills and understanding of common
practices of becoming a master in your chosen
field. Developing a process of intellectual
growth with a variety of mental skills and
abilities that allow you to excel in any field.
Strategies:
Readings: John Jantsch. Duct Tape Selling, Penguin
Viewings: Duct tape marketing – CreativeLive.com
Reviews: Build stronger connections to my client list
and develop new connections with new
clients. And methods of providing solutions to
wants and needs.
Resource: Building business relationships - Lynda.com
“I
dare
you
to
be
great!
I
challenge
you
to
be
great
in
every
single
thing
you
do!”
–
Eric
Thomas
4

5. Course 3 / MDM530
Brand Development Course
To attain stronger understanding of Identity
and branding, I will focus on how I can
increase my ability to reach and attain
international rebranding opportunities.
Readings:
Brand
development
(www.brand-­‐
development.com)
Viewings:
Phases
of
strategic
brand
development
(h?ps://
www.youtube.com/watch?v=hb-­‐JA8WfApU)
Reviews:
Expand
business
to
seek
opportuniMes
on
global
brand
development
either
as
a
developer
or
collaborator.
Resource:
Building
Your
Brand
–
CreaMveLive.com
“When
you’re
great!
You
a7ack
Great!
When
you’re
average,
you
a7ract
average!”
–
Eric
Thomas
5
Goal:
Strategies:

6. Course 4 / MDM555
Effective Copywriting
My goal at the completion of this course is to
have a greater understanding of the limitations
of effective copywriting comparatively between
films and media design.
Readings:
Read
CopywriMng
101,
h?p://www.copyblogger.com/copywriMng-­‐101/
Viewings:
Review
video
from
Skillfeed:
Why
Learn
CopywriMng?
h?ps://www.skillfeed.com/courses/7972-­‐why-­‐learn-­‐
copywriMng
Reviews:
I
will
apply
my
knowledge
of
copywriMng
towards
my
design,
photography,
and
film
business.
Resource:
Intellectual
Property
Fundamentals
-­‐
Lynda.com
“If
you
don’t
build
your
dream,
someone
else
will
hire
you
to
build
theirs.”
–
Les
Brown
Goal:
Strategies:
6

7. Course 5 / MDM565
Design Research
To attain skills that may directly enhance my
ability to research new clients. Understand
new trends and goals, by exposing
unidentified markets.
Readings:
Google
Scholar
Research(
h?ps://scholar.google.com/
scholar?q=learning+design
+research&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ei=hKZmVb
aNEIGEsAXF6YGQDg&ved=0CCgQgQMwAA)
Viewings:
Review
observaMon
research
for
Industrial
design
on
Youtube.
h7ps://www.youtube.com/watch?v=UQHo_ziQrzQ
Reviews:
Apply
my
new
understanding
of
the
research
process
to
my
new
clients.
Resource:
FoundaMons
of
Design
Research
-­‐
Lynda.com
“Lose
all
your
excuses,
so
you
can
find
your
results.
”
–
Eric
Tomas
Goal:
Strategies:
7

8. Course 6 / MDM570
Organizational Structures
To attain a stronger knowledge of positions
and roles of leadership in my field.
Readings:
Google
Scholar
research
(h?ps://scholar.google.com/scholar?
q=OrganizaMons+structures&btnG=&hl=en&as_sdt=0%2C21&as_vis=1)
Viewings:
Types
of
TradiMonal
OrganizaMonal
Designs
(h7p://study.com/academy/lesson/types-­‐of-­‐organizaKonal-­‐structures-­‐
funcKonal-­‐divisional-­‐matrix-­‐team-­‐network.html)
Reviews:
I
will
conduct
research
to
learn
more
about
my
client’s
structure
and
the
best
pracMces
to
engage
those
who
make
the
decisions
with
the
companies
main
goals.
This
will
assist
me
in
reaching
more
clients.
Resource:
Sales
Skills
Fundamentals
-­‐
Lynda.com
“Pain
is
Temporary.
QuiZng
last
forever.”
–
Eric
Thomas
Goal:
Strategies:
8

9. Course 7 / MDM615
Design Strategies and Motivation
I am certain that my motivation will have increased
by the time I reach this course. I am aware that is
a course that will be a challenge for me to
concentrate. My path is towards film, and less
towards design strategies.
Readings:
Gather
informaMon
on
how
directly
design
strategies
compare
to
alternaMve
fields
of
study
such
as
film
or
media.
Viewings:
How
to
use
moMvaMon
design
to
make
clever
happen
(h7ps://www.youtube.com/watch?v=h9WqZlAVFIc)
Reviews:
Through
research
I
will
gain
a
more
proficient
understanding
of
Designing
for
moMvaMon,
and
how
that
will
directly
effect
my
business.
Resource:
Strategy
Development
-­‐
lynda.com
“No
Alarm
Clock
Needed,
My
Passion
Wakes
Me.”
–
Eric
Thomas
Goal:
Strategies:
9

10. Course 8 / MDM620
Design Integration
I
will
be
able
to
increase
the
markeMng
maps
that
Allow
me
to
locate
new
businesses.
My
demographic
for
clients
remain
limited
based
on
my
level
of
work.
Readings:
Designing
Integrated
Learning
for
Students
by
Evergreen
edu.(h?p://evergreen.edu/facultydevelopment/docs/
Winter2003Number1.pdf)
Viewings:
Teacher
EducaMon
as
Design:
Technology-­‐rich
learning
(h7p://seminar.net/75-­‐frontpage/current-­‐issue/224-­‐teacher-­‐
educaKon-­‐as-­‐design-­‐technology-­‐rich-­‐learning-­‐environments-­‐
and-­‐trajectories)
Reviews:
Extending
research
by
adding
collecMve
informaMon
to
my
resources.
Resource:
Real-­‐World
Design
-­‐
lynda.com
“Life
has
no
limitaLons,
except
the
ones
you
make.”
–
Les
Brown
Goal:
Strategies:
10

11. Course 9 / MDM650
Multi-Platform Delivery
This
has
always
been
one
of
my
stronger
suits,
my
original
studies
were
in
mulMmedia
design,
so
as
the
opposite
mulM
plasorm
will
be
finding
alternaMve
soluMons
for
delivery
of
the
concept
that
we
develop.
Readings:
Review
MulM-­‐Plasorm
Delivery
by
EngageLearn
(h?p://www.engagelearn.com/service/mulMmedia-­‐plasorm-­‐
delivery)
Viewings:
Adobe
TV
–
MulM-­‐Plasorm
Publishing
June
2014
Update
(h?p://tv.adobe.com/watch/learn-­‐digital-­‐publishing-­‐suite-­‐
enterprise-­‐ediMon/mulMplasorm-­‐publishing-­‐june-­‐2014-­‐update/)
Reviews:
Gain
a
stronger
knowledge
about
how
mulM-­‐plasorm
delivery
can
add
more
value
to
my
business
between
the
3
divisions
of
my
company.
Resource:
EffecMve
Listening
-­‐
lynda.com
“Don’t
be
upset
with
the
results
you
didn’t
get
from
the
work
you
didn’t
do.”
–
Eric
Thomas
Goal:
Strategies:

12. Course 10 / MDM640
Measuring Design Effectiveness
I
am
hopeful
that
by
the
Mme
my
course
studies
reaches
this
course,
I
will
have
a
greater
appreciaMon
for
the
need
of
this
parMcular
course.
As
I
move
forward
into
the
future
with
my
business,
I
will
be
turning
more
towards
photography
and
film
business
rather
than
the
design
departments
of
my
business.
Readings:
Design
effecMveness
St.
Louis
Council
of
ConstrucMon
consumers.(h?p://www.slccc.net/cerMficate
091217BPbulletsforawards.pdf)
Viewings:
3
quesMons
to
measure
your
design
effecMveness
by
Natalie
Nixon
h?p://www.inc.com/natalie-­‐nixon/playbook-­‐
strategic-­‐design-­‐strategy.html
Reviews:
Understand
how
my
company
can
be
effected
by
not
understanding
is
target
goals
towards
my
prospecMve
clients.
Resource:
InstrucMonal
Design
EssenMals
-­‐
lynda.com
“No
ma7er
how
good
you
are,
you
can
always
be
be7er.”
–
Eric
Thomas
Goal:
Strategies:

13. Course 11 / MDM690
Thesis: Presentation of Design Solution
I
will
be
looking
forward
to
how
the
development
of
a
design
soluMon
will
directly
increase
my
general
knowledge
of
the
design
process.
I
am
aware
that
this
course
will
do
nothing
for
my
business
but
it
will
be
interesMng
to
engage
in
the
process
just
to
see
how
important
a
tool
it
may
be
to
the
design
industry.
Readings:
Top
25
Tutorials
for
Thesis
newbies
(h?p://www.artowlog.com/top-­‐thesis-­‐tutorials/)
Viewings:
reviewing
student
master
degree
thesis
from
Behance
(h?ps://www.behance.net/gallery/403127/
Scenario-­‐VisualizaMon-­‐%28Master-­‐Degree-­‐Thesis%29)
Reviews:
Add
the
finishing
touches
to
my
mulMmedia
campaign.
Allow
my
business
to
expand
into
alternaMve
markets.
Resource:
Content
MarkeMng
Fundamentals
-­‐
lynda.com
“Don’t
quit.
You’re
already
in
pain.
You’re
already
hurt.
Get
a
reward
from
it.”
–
Eric
Thomas
Goal:
Strategies:
13

14. Course 12 / MDM691
Professional Practice
To
a?ain
the
ability
to
manage
and
express
the
design
process
and
transmit
that
understanding
to
others
Readings:
AIGA
Standards
of
Professional
PracMces
(h?p://www.aiga.org/standards-­‐professional-­‐
pracMce/)
Viewings:
AIGA
Design
Conference
Linda
Joy
Ka?winkel
and
Shel
Perkins
(h7p://www.aiga.org/video-­‐HHH-­‐2013-­‐ka7winkel-­‐perkins/)
Reviews:
12-­‐month
evaluaMon
of
what
materials
contributed
directly
to
the
growth
of
my
business,
and
what
courses
were
a
complete
waist
of
my
Mme.
Resource:
Graphic
Design
for
Business
Professionals
-­‐
lynda.com
“It’s
not
over
unLl
I
win.”
–
Les
Brown
Goal:
Strategies:
14

15. • Extremely
knowledgeable
• Organized
• Several
years
of
Professional
Experience
• Respected
in
the
Industry
• Passionate
about
the
field
• Reliable
• Truthful
Mentorship
CharacterisLcs
in
my
Chosen
Field
15

16. -­‐
Ron
Owens
(Ron
Owens
&
Associates:
Current
Mentor
/
ronowens221@yahoo.com
)
-­‐
Les
Brown
(Les
Brown
Enterprises:
les@lesbrown.com
)
-­‐
Erik
Thomas
(Eric
Thomas
&
Associates:
info@enMnspires.com
)
Mentors
in
field
16

17. GAG
Graphics
ArMst
Guild
ACM
Sigraph
AIGA
American
InsMtute
of
Graphic
Arts
ESA
Entertainment
Soyware
AssociaMon
Industry
/
School
Involvement
NAPP
NaMonal
AssociaMon
of
Photoshop
Professionals
ASMP
American
Society
of
Media
Professionals
APA
American
Photographic
ArMsts
PPA
Professional
Photographers
AssociaMon
17