like Facebook,twitter,instagram

1. Communication through
social media
Presented by : Akshay Sharma
Ayushman Bharti
Amandeep Singh
Utkarsh Bisht

2. What is social media?
Social media is a online content created by people using
highly scalable and accessible publishing technologies. The
emergence of social media has created a new avenue for
facilitating daily information and communication needs. As
technology grows and expands our range of communication
,social media is becoming a vital tool for daily social
interaction. It creates opportunities for people to interact
with each other in the way that is both helpful and essential
to socially motivate people.

3. Importance of social media
 Social media is easily accessible and it’s also the meeting point of
today’s internet savvy audience.
 Major portion of younger generation, teenagers and middle aged
people, are major percentage of the total social media user
population.
 Social media opens possibilities of direct access to clients without any
third party intervention.
 Advertising through social media is pretty cost friendly as compared
to costs incurred by print, TV or other traditional media.
 Social media also helps in search engine optimization and increase in
rankings of any company websites.

4. Using Social Media for
Business
When it comes to your business, it is important to
be on as many social media sites as possible. These
sites offer many different options to share
information and have different users on each one.
As a result, the more sites your business is on, the
more eyes will see it. As mentioned before, there
are different benefits to different sites, and it is
important that you are comfortable using each one.

5. Popular Social Media Tools
and Platforms:
 Facebook: The world’s largest social network, with more than 1.55
billion monthly active users (as of the third quarter of 2015). Users
create a personal profile, add other users as friends, and exchange
messages, including status updates. Brands create pages and
Facebook users can “like” brands’ pages.
 Twitter: A social networking/micro-blogging platform that allows
groups and individuals to stay connected through the exchange of
short status messages (140 character limit).
 Instagram: A free photo and video sharing app that allows users to
apply digital filters, frames and special effects to their photos and
then share them on a variety of social networking sites.

6. Facebook
Facebook allows users to get to know your business more
intimately. You can communicate through status updates,
photos, messages and more. The key to being successful
with Facebook is interaction. If patrons post a question on
your page, respond! The more you respond and interact
with the people who “Like” your page, the more they will
talk about your business to others and share your page,
getting you more “Likes.” Of course, interaction isn’t the
only thing that will get you noticed. You have to tell your
followers what is going on with your business: update them
with statuses, photos, links and more. If you provide useful
information to your followers, it will make them want to
engage with you more.

7. Why use Facebook for business
communication?
 It provide great exposure.
 It provides powerful marketing platform for free.
 It facilitates online discussions to gain valuable inputs.
 It helps in being connected with the customer.

8. Twitter
With Twitter, you can share news and updates about your
business quickly. Like Facebook, it is important for you
to interact with your followers. It also gives you a chance
to find like-minded people through hashtags,. If you are
tweeting about Tedx, you can hashtag it as #Tedx and
your tweet will be put in any searches with ‘Tedx’ in it.
Using hashtags this way can help not only other people
discover you, but help you discover people who are
talking about the same topic. You can interact with them
through this method and hopefully find new fans and
followers of your business. Like starting off with
Facebook, creating your first tweet and gaining followers
can be daunting. Twitter has 465 million users.

9. Why use Twitter for business
communication?
 For internal communication.
 For customer outreach or feedback.
 For branding and visibility.
 For supporting other online presence.

10. Instagram
Instagram is a great show-and-tell social media tool. Like
Twitter, it utilizes hashtags to make it easier for like-minded
people to discover your business and follow you. This social media
platform is great for those in the retail business because you can
use it to show off new arrivals. Own a bakery and want to fill
your account with decadent pastries and desserts? Take photos of
goods baked fresh that day and post them online with the
appropriate hashtags. Own a boutique and have new arrivals for
spring? Fashionistas scour Instagram daily in order to find new
styles and brands. Put your new arrivals out there and tag them
to get people’s attention. Like Twitter, the more you use
hashtags, the more you will be able to find people with similar
interests who are also in your field. You will be able to network
with people in your town and all over the world.

11. 2 Amazing Social Media Customer Service
Examples
 How important is customer service via social media?
 According to J.D. Power, 67% of consumers have used a company’s social
media channel for customer service.
 And when they do, they expect a fast response. Research cited by Jay
Baer tells us that 42% of consumers expect a response with 60 minutes.

12. Why use Instagram for business
communication?
 Connect with customers
 Learn what people like
 Reach new audiences
 Fuel your other marketing channels
 Generate sales

13. Samsung: A Unicycling Kangaroo
and a Dragon Phone
 As a loyal Samsung customer, Canadian Shane
Bennett asked for a free unit of their latest, soon-
to-launch phone. To sweeten his offer, he
included a drawing of a roaring dragon.
 Not surprisingly, Samsung said “no”. But to say
thanks, they sent him their drawing of a unicycle-
riding kangaroo.

15. Shane then shared both messages (and drawings) to
Reddit where it went viral. In response, Samsung
Canada sent him the phone he asked for – and
customized it with his fire-breathing dragon
artwork.

16. JetBlue: Feeling the Customer’s Pain

17.  During a four-hour flight, Esaí Vélez’s seatback TV gave him nothing but static –
while the rest of the passengers had normally functioning screens. How did he
respond? He tweeted a complaint to JetBlue. Nothing inflammatory, but he was
clearly disappointed.
 How did JetBlue respond? While they could have made an excuse or even ignored
his tweet, they didn’t. They took his side and empathized with him.
 “Oh no! That’s not what we like to hear! Are all the TVs out on the plane or is it
just yours?”
 After he confirms that it was just his TV that was out, they respond:
 “We always hate it when that happens. Send us a DM with your confirmation code
to get you a credit for the non-working TV.”
 Not only do they imagine his frustration, but they also offer him a credit for his
trouble.
 What was the result? Just 23 minutes after his complaint, he tweets: “One of the
fastest and better Customer Service: @JetBlue! Thanks and Happy Thanksgiving”

19. Thank You