Free Tools for Social Media Analysis. ProductCamp Post Event Review. These are great tools for a Product Manager or Product Marketer to use.

1. Post Event – Social Media Metrics Stats and Free Tools to Analyze events like ProductCamp or Your Brand etc. William Toll @utollwi VP, Marketing Yottaa

2. Social Media Tools Outline The next few slides are a continuation of what I shared at the mid-point break at ProductCampBoston on April 2 nd 2011. These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere. This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms. Product Managers and Product Marketers can use these tools to analyze mentions of their products, find and understand the influence of thoughtleaders in their industry and keep tabs of the competition. William Toll 4/3/2011

11. Thank You! William Toll @utollwi VP - Marketing @Yottaa www.yottaa.com Questions & Comments Welcome: [email_address]