Product Camp Boston ran on 6/9/2012 from 8am to 4pm. I spent 60 minutes at 3pm to put together a quick snapshot of the social media statistics for the day.

1. #PCampBoston 2012
Social Media Metrics
End-of Day - Stats using Free Tools to
Analyze Events and Search Terms
like #PCampBoston or Your Brand or
Competitors etc.
William Toll @utollwi
Marketing Professional

2. Hashtag Search
Hashtag Search
Twitter has a great search
website that is slightly different
than the search features in your
account.
http://search.twitter.com
Pros:
•Free
•RSS Feed for search – put this
in your reader to monitor terms.
Cons:
Limited time storage of Tweets

3. TweetReach TweetReach
TweetReach is a good tool
to help identify the total
reach, impressions and
activity for a Twitter
ID, hashtag or search term.
http://www.tweetreach.com
Pros:
•Free version is good for
searchers with limited
velocity.
Cons:
Free accounts limited to 50
Tweets

4. Tweet Reach

5. Word Cloud
Word Cloud
Wordle is a simple and free word
cloud generator. Simply input a
RSS feed from a
search.twitter.com search and
view the worldcloud
http://www.wordle.net/
Pros:
•Free
•Color and font can be adjusted.
Cons:
Limited # of Tweets analyzed, can
not remove words.

6. Sentiment Analysis
Sentiment Analysis
There are many sentiment analysis
tools, some are thousands of dollars
per month some are free.
TwitterSentiment is Free.
http://twittersentiment.appspot.com/
Pros:
•Shows positive sentiment and
negative sentiment tweets for a
hashtag or term.
Cons:
•Very limited results.

7. TrendSlide
Twitter Mentions
Analysis
Tracking mentions over
time for ProductCamp
Boston twitter account.
Today we are at 28
mentions!
http://www.trendslide.com
Pros:
•Mobile visibility on key
business and marketing
metrics.

8. http://beta.hashtracking.com/ht-pro-rpt/cjeffers-pcampboston-2012-06-08/

9. http://beta.hashtracking.com/ht-pro-
rpt/cjeffers-pcampboston-2012-06-08/

10. http://beta.hashtracking.com/ht-pro-rpt/cjeffers-pcampboston-2012-06-08/

11. FourSquare
Mobile Check-ins
Great way to get visibility
http://www.foursquare.com
Pros:
•Mobile visibility on key business and
marketing metrics. Imagine having
your entire team check into a
tradeshow – great visibility for your
company.
•Cons:
•There are many, including limited
reach

12. Influencer Analysis
Social Media Influencer Analysis
These tools help you find and view
the influence of your
prospects, customers and industry
thought leaders.
Klout.com & peerindex.net are good
examples
Pros:
•Excellent way to quantify total
reach of individuals social presence
Cons:
•Controversial
•Not very accurate at times

13. Follow Us – Join the
Conversation!

14. Thank You!
William Toll @utollwi
VP – Marketing
Questions & Comments Welcome:
william@williamtoll.com