>> What is App Monetization >> App Monetization Models >> Apple iTunes App Store >> Amazon Android App Store >> Google Play Store >> Sample Apps & Monetization Strategy

1. It’s Gold Rush out there claim yours
before it’s all gone

2. Mobile app revenue projected to
explode by 2016
Forecast: 50 billion mobile app
downloads in 2012
Video Is The Fastest Growing Mobile Application: 2/3rds
of All Mobile Data In 2015
Market For Mobile Health Apps Projected
To Quadruple To $400 Million By 2016

19. 1. To establish as legal tender.
2. To coin (money).
3. To convert (government debt) from
securities into currency that can be used to
purchase goods and services.

21. Key Metrics
New Users, Active Users, Retention:

24. What Do My Users Want?
Magic
Simplicity
Unique
Engaging Experience
The WOW Factor

26. Discovery

27. Mobile Ad Growth

28. How to Monetize? – A Million Dollar Question to make Your first Billion Dollar

41. Content.
This category is probably most familiar to everyone. When it comes
to content, people are willing to pay for ebooks, music, and
movies. In addition to purchasing, a lot of content can be rented
temporarily, like streaming a movie.
Spotify
Netflix
Amazon ebooks

42. Consumable apps.
These are apps that are used and then finished. An
example is a game with a fixed set of levels, once
each level has been completed the game is “done”
and has been consumed.
Temple Run
Angry Birds
Talking Tom
Subway Surfer

43. Apps as a Service.
Just like software as a service there are apps that provide
a service. Sparrow was a great example of this type of
good, it was a service that the user used as an app on
their phone. Things is another example.
Things
Mint
Sparrow

44. Additional in-app items or functions.
In many apps one of the new revenue drivers is to provide additional
functionality, game pieces, or features for a fee. An example of this
is the additional brushes you can buy in Paper’s app.
Draw something
Paper

46. Video

47. PAPER

49. Here are some of the common monetization strategies:
•Free app with advertisements or sponsorship
•Free app with in-app purchases for one-time items/functions
•Free app with in-app recurring subscription
•Paid apps (and there are all sorts of hybrids of this model, like a free
“lite” app that entices users to upgrade to the paid version, or a paid
version without advertisements, etc.)

52. Why people agonize over buying apps
•Buyer’s remorse.
•Lack of information.
•Apps aren’t refundable.
•Discovery.
•Price.
•Form factor.
•Ratings.
•Friction.

53. Applying this to App Marketing
•People don’t like buying software from websites, they want to buy
•software and products from people.
•Software has an ongoing tax with maintenance, so price apps to account
•for ongoing maintenance and improvements.
•Create a high quality app.
•Have a presence outside of the app store.
•Drive ratings and reviews for your app.
•Remove friction.
•Pick an appealing price point.
•Leverage promotions.
•Create a marketing message that brings perspective.

54.  Know Your presence
 Know your users
 Know where you stand
 Know when did u make it to the top
 Know what user wants
 Knowing is everything

78. Source
Great old Google.com

79. Contact us
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80. Now its your turn