1. It’s Just the beginning of the Gold Rush

2. Mobile app revenue projected to
explode by 2016
Forecast: 100 billion mobile app
downloads in 2013
Video Is The Fastest Growing Mobile Application: 2/3rds
of All Mobile Data In 2015
Market For Mobile Health Apps Projected
To Quadruple To $400 Million By 2016

24. 1. To establish as legal tender.
2. To coin (money).
3. To convert (government debt) from
securities into currency that can be used to
purchase goods and services.

26. Key Metrics
New Users, Active Users, Retention:

30. What Do My Users Want?
Magic
Simplicity
Unique
Engaging Experience
The WOW Factor

34. Discovery

35. Mobile Ad Growth

36. How to Monetize? – A Million Dollar Question to make Your first Billion Dollar

44. Content.
This category is probably most familiar to
everyone. When it comes to content,
people are willing to pay for ebooks, music,
and movies. In addition to purchasing, a
lot of content can be rented temporarily,
like streaming a movie.
Spotify
Netflix
Amazon ebooks

45. Consumable apps.
These are apps that are used and then finished. An
example is a game with a fixed set of levels, once
each level has been completed the game is “done”
and has been consumed.
Temple Run
Angry Birds
Talking Tom
Subway Surfer

46. Apps as a Service.
Just like software as a service there are
apps that provide a service. Sparrow was a
great example of this type of good, it was a
service that the user used as an app on
their phone. Things is another example.
Things
Mint
Sparrow

47. Additional in-app items or
functions.
In many apps one of the new revenue drivers is to
provide additional functionality, game pieces, or
features for a fee. An example of this is the additional
brushes you can buy in Paper’s app.
Draw something
Paper

48. Here are some of the common monetization
strategies:
•Free app with advertisements or sponsorship
•Free app with in-app purchases for one-time
items/functions
•Free app with in-app recurring subscription
•Paid apps (and there are all sorts of hybrids of this
model, like a free “lite” app that entices users to
upgrade to the paid version, or a paid version without
advertisements, etc.)

49. Why people agonize over buying apps
•Buyer’s remorse.
•Lack of information.
•Apps aren’t refundable.
•Discovery.
•Price.
•Form factor.
•Ratings.
•Friction.

50. Applying this to App Marketing
•People don’t like buying software from websites, they want to buy
•software and products from people.
•Software has an ongoing tax with maintenance, so price apps to account
•for ongoing maintenance and improvements.
•Create a high quality app.
•Have a presence outside of the app store.
•Drive ratings and reviews for your app.
•Remove friction.
•Pick an appealing price point.
•Leverage promotions.
•Create a marketing message that brings perspective.

51.  Know Your presence
 Know your users
 Know where you stand
 Know when did u make it to the top
 Know what user wants
 Knowing is everything

57. Video

71. We speak your Language

72. Websites/Tools/APIs Need to visit on daily basis
App Store Top Charts
Google Play Top Charts
Amazon App Store
Smart TV Apps
Wearable Devices
Health Monitors
Google Analytics
Flurry
AppAnnie
Gartner/Nielson
Localization

73. Source
Great old Google.com

74. Contact us
Gmail: utpalbetai
Yahoo: utpalbetai
Skype: utpalbetai
Facebook: utpalbetai
Twitter: utpalbetai

75. Now its your turn

76. Do you know what he wants?