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The marketing functions of pricing By Uttam Raj Regmi
What is price? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is pricing ? ,[object Object]
Importance of pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors affecting the pricing of product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Function of pricing in social marketing ,[object Object],[object Object],[object Object]
Methods of Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods of Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost-based pricing method ,[object Object],[object Object],[object Object]
Mark up pricing method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investment – return pricing method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Pricing strategy