Sport
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This document discusses Sport, the UK's largest sports magazine. It was launched in 2006 as the first free sports magazine and acquired by UTV in 2009. It has since grown to become the biggest sports publication in the UK, engaging sports fans with extensive coverage. It has the highest circulation figures in the sports market and the second highest in the general men's market. The magazine has a largely male, young adult readership. It is distributed through various channels to reach its target audience before weekends. The magazine also has a strong digital presence through its app and website.
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Sport
- 1. SPORT
- 2. THE SPORT JOURNEY LAUNCHED IN 2006 TO BECOME THE UK’S FIRST FREE MAGAZINE ACQUIRED BY UTV IN 2009 DEVELOPED & EVOLVED INTO THE UK’S BIGGEST SPORTS PUBLICATION ENGAGING SPORTS FANS EXTENSIVE SPORTS COVERAGE PRODUCT INVESTMENT UNIQUE PROPOSITION REACHING A MASS AUDIENCE
- 3. POSITION IN THE MEN’S MARKET 531,733 302,466 202,704 144,677 120,141 84,365 80,186 0 100,000 200,000 300,000 400,000 500,000 600,000 Shortlist Sport Men's Health FHM GQ Four Four Two Nuts Within the men’s market, Sport’s circulation figures are the second highest Source: ABC UK & Eire figures
- 4. POSITION IN THE SPORT MARKET Sport has the highest circulation figures within the sport market 302,466 84,365 82,817 57,002 48,473 34,293 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 Sport Four Four Two Runners World Golf Monthly F1 Racing Rugby World Source: ABC UK & Eire figures
- 5. THE UK’S BIGGEST SPORT MAGAZINE WEEKLY READERSHIP 447,909 KEY AUDIENCES MALE PROFILE 93% ABC1 PROFILE 81% 18-44 PROFILE 97% IN EMPLOYMENT 95%
- 6. READERSHIP PROFILE 0 50 100 150 200 250 300 Under 25 25-34 35-44 45-54 55+ ABC1 Index Sport Shortlist Source: Sport Magazine YouGov Survey
- 7. LARGE SOLUS READERSHIP 45% of Sport’s readers don’t ready any of these Men’s magazine 32% also read 16% also read 11% also read Source: Sport Magazine YouGov Survey
- 8. HIGH READER SATISFACTION 46% 53% 55% 62% 62% MAGAZINE SATISFACTION - RATING GOOD OR EXCELLENT BRAND RECOMMENDATION – HOW LIKELY TO RECOMMEND NET PROMOTER SCORE +9 -21 +1 -12 -21 Source: Mintel “Readers know what to expect when they pick up Men’s Health or Sport so they are better aligned with the brand and more satisfied as a result” (Mintel) This specialism and brand focus means sport has more promoters than detractors than other magazines in the sector
- 9. A UNIQUE OPPORTUNITY Distributed every Thursday evening at select mainline stations and Friday morning across zones 1-3, hitting consumers before the weekend, available at: • Over 100 London tube/rail stations • Over 900 Gyms & sports/health clubs including David Lloyd, Fitness First and Livingwell clubs • Over 130 blue chip companies including major banks, law firms and HQs such as American Express, JP Morgan, Allen & Overy, Lovells, Herbert Smith, Pearsons Plc and the Royal College of Surgeons • At 5* Hotels including Claridges and The Dorchester • And targeted Airport Distribution at London Heathrow and London Gatwick
- 11. GUEST EDITORS Both Seb Coe & Andrew Flintoff have taken time out from their busy schedules to guest edit Sport Mag issues
- 19. INNOVATIVE ADVERTISING AUGMENTED REALITY AUGMENTED REALITY CAN: Deliver trailer/TV spot views Drive Facebook Fans/Likes Allow readers to share images virally Deliver competition mechanics Store locator functionality Video product demonstrations Product picture galleries
- 20. SPORT DISTRIBUTION The majority of Sport copies are hand distributed outside busy commuter locations This method gives us the opportunity to brand our distributers and deliver stand out for advertisers
- 22. SPORT APP ADDITIONS The first free weekly sport publication on the iPad, and now available on Android and the Kindle Fire HD Free Every Friday The print edition brought to life iPad engagement and interaction Quick to download BIG COVER STORIES EXCLUSIVE VIDEO STUNNING PHOTOGRAPHY INTERACTIVE PRODUCT PAGES ADVERTORIALS INTERACTIVE ADVERTISING
- 23. THE iPAD AUDIENCE Sport has established itself amongst young affluent readers who are fully engaged with the iPad content Source: Snap Survey MALE PROFILE 83% 25-44 PROFILE 70% DON’T READ PRINT EDITION 36% DOWNLOADS 61,000+ SUBSCRIBERS 25,000+ UNIQUE USERS 19,000+ KEY AUDIENCES
- 25. WEBSITE Launched in July 2012 to: Extend the audience reach of the magazine Create a digital footprint Produce a home for reader interactions