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Sport

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Sport

  1. 1. SPORT
  2. 2. THE SPORT JOURNEYLAUNCHED IN 2006 TOBECOME THE UK’S FIRSTFREE MAGAZINEACQUIRED BY UTV IN2009DEVELOPED & EVOLVEDINTO THE UK’S BIGGESTSPORTS PUBLICATIONENGAGING SPORTS FANSEXTENSIVE SPORTS COVERAGEPRODUCT INVESTMENTUNIQUE PROPOSITIONREACHING A MASS AUDIENCE
  3. 3. POSITION IN THE MEN’S MARKET531,733302,466202,704144,677120,14184,365 80,1860100,000200,000300,000400,000500,000600,000Shortlist Sport MensHealthFHM GQ Four FourTwoNutsWithin the men’smarket, Sport’s circulationfigures are the secondhighestSource: ABC UK & Eire figures
  4. 4. POSITION IN THE SPORT MARKETSport has the highestcirculation figures withinthe sport market302,46684,365 82,81757,002 48,47334,293050,000100,000150,000200,000250,000300,000350,000Sport Four FourTwoRunnersWorldGolfMonthlyF1 Racing RugbyWorldSource: ABC UK & Eire figures
  5. 5. THE UK’S BIGGEST SPORT MAGAZINEWEEKLY READERSHIP447,909KEY AUDIENCESMALE PROFILE 93%ABC1 PROFILE 81%18-44 PROFILE 97%IN EMPLOYMENT 95%
  6. 6. READERSHIP PROFILE050100150200250300Under 25 25-34 35-44 45-54 55+ ABC1IndexSport ShortlistSource: Sport Magazine YouGov Survey
  7. 7. LARGE SOLUS READERSHIP45% of Sport’s readers don’t ready anyof these Men’s magazine32%also read16%also read11%also readSource: Sport Magazine YouGov Survey
  8. 8. HIGH READER SATISFACTION46%53%55%62%62%MAGAZINE SATISFACTION -RATING GOOD OR EXCELLENTBRAND RECOMMENDATION – HOW LIKELY TO RECOMMENDNET PROMOTER SCORE+9-21+1-12-21Source: Mintel“Readers know what to expect when they pick upMen’s Health or Sport so they are better aligned withthe brand and more satisfied as a result” (Mintel)This specialism and brand focus means sporthas more promoters than detractors thanother magazines in the sector
  9. 9. A UNIQUE OPPORTUNITYDistributed every Thursday evening at select mainline stations andFriday morning across zones 1-3, hitting consumers before the weekend,available at:• Over 100 London tube/rail stations• Over 900 Gyms & sports/health clubs including David Lloyd, FitnessFirst and Livingwell clubs• Over 130 blue chip companies including major banks, law firms andHQs such as American Express, JP Morgan, Allen & Overy, Lovells,Herbert Smith, Pearsons Plc and the Royal College of Surgeons• At 5* Hotels including Claridges and The Dorchester• And targeted Airport Distribution at London Heathrow and LondonGatwick
  10. 10. THE BIGGEST NAMES
  11. 11. GUEST EDITORSBoth Seb Coe & Andrew Flintoff have taken time out from their busyschedules to guest edit Sport Mag issues
  12. 12. INNOVATIVE ADVERTISINGTACTICAL POSITIONING
  13. 13. INNOVATIVE ADVERTISINGCREATIVE SHAPES
  14. 14. INNOVATIVE ADVERTISINGBRANDED CONTENT
  15. 15. INNOVATIVE ADVERTISINGSPONSORSHIPS
  16. 16. INNOVATIVE ADVERTISINGPROMOTIONS
  17. 17. INNOVATIVE ADVERTISINGCOVER WRAPSBackCover/FrontCoverInsideFront/InsideBack
  18. 18. INNOVATIVE ADVERTISINGFLIP COVERS
  19. 19. INNOVATIVE ADVERTISINGAUGMENTED REALITYAUGMENTED REALITY CAN:Deliver trailer/TV spot viewsDrive Facebook Fans/LikesAllow readers to share images virallyDeliver competition mechanicsStore locator functionalityVideo product demonstrationsProduct picture galleries
  20. 20. SPORT DISTRIBUTIONThe majority of Sport copies are hand distributed outside busy commuter locationsThis method gives us the opportunity to brand our distributers and deliver stand out foradvertisers
  21. 21. BRANDWebsiteApps
  22. 22. SPORT APP ADDITIONSThe first free weekly sport publication on the iPad, andnow available on Android and the Kindle Fire HDFree Every FridayThe print edition brought to lifeiPad engagement and interactionQuick to downloadBIG COVER STORIESEXCLUSIVE VIDEOSTUNNING PHOTOGRAPHYINTERACTIVE PRODUCT PAGESADVERTORIALSINTERACTIVE ADVERTISING
  23. 23. THE iPAD AUDIENCESport has established itself amongst youngaffluent readers who are fully engaged withthe iPad contentSource: Snap SurveyMALE PROFILE 83%25-44 PROFILE 70%DON’T READ PRINT EDITION 36%DOWNLOADS 61,000+SUBSCRIBERS 25,000+UNIQUE USERS 19,000+KEY AUDIENCES
  24. 24. iPAD ADS/INTERSTITIALS
  25. 25. WEBSITELaunched in July 2012 to: Extend the audience reach of themagazine Create a digital footprint Produce a home for readerinteractions

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  • Olicymru

    Dec. 9, 2015
  • YesheySamdrup2

    Dec. 27, 2017
  • PanHtwar1

    Sep. 3, 2019

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