talkSPORT macros 2013
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talkSPORT macros 2013
- 2. MACRO REGIONS LONDON 774,000 MIDLANDS 754,000 NORTH 922,000 SCOTLAND 185,000 SOUTH 533,000 ULSTER 80,000 Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA Q2 2013
- 3. Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, Q2 2013 talkSPORT LONDON REACH: 774,000 78% MALE PROFILE LETCHWORTH RAYLEIGH FARNHAM MAIDENHEAD TONBRIDGE CENTRAL LONDON ST ALBANS CHELMSFORD DARTFORD EPSOM WOKINGHAM DUNSTABLE DEMOGRAPHICS 15% 17% 21% 22% 15% 10% Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ ABC1 reach is now over ½ million and has increased 25% quarter on quarter
- 4. Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA Q2 2013 REACH: 754,000 81% MALE PROFILE BIRMINGHAM LINCOLN NORTHAMPTON COLCHESTER WARWICK NORWICHPETERBOROUGH OXFORD MANSFIELD CHESTER COLWYN BAY SHREWSBURY GLOUCESTER HEREFORD DEMOGRAPHICS 18% 13% 21% 23% 14% 11% Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ The ABC1 profile is now 54% and has increased 11% Year on Year talkSPORT MIDLANDS
- 5. Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, Q2 2013 talkSPORT SOUTH REACH: 533,000 79% MALE PROFILE 17% 19% 23% 21% 11% 9% Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ DEMOGRAPHICS CARDIFF SWINDON PLYMOUTH SOUTHAMPTON READING SWANSEA ST. DAVID’S EXETER BRISTOL BRIGHTON The male reach has increased 35% and the ABC1 reach has increased 20% quarter on quarter MARGATE
- 6. Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA Q2 2013 talkSPORT ULSTER BELFAST NEWRY LONDONDERRY ANTRIMOMAGH ENNISKILLEN REACH: 80,000 89% MALE PROFILE DEMOGRAPHICS 16% 23% 14% 25% 15% 10% Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ ABC1 listenership is up 46% Year on Year
- 7. Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, Q2 2013 talkSPORT NORTH REACH: 922,000 83% MALE PROFILE NEWCASTLE LEEDS LIVERPOOL HULL DUMFRIES DURHAM MANCHESTER CARLISLE YORK 20% 21% 21% 16% 11% 11% Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ DEMOGRAPHICS Reach is up 12% quarter on quarter and the ABC1 profile is now 57%
- 8. 22% 22% 14% 12% 23% 7% Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ DEMOGRAPHICS Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA Q2 2013 REACH: 185,000 89% MALE PROFILE EDINBURGH GLASGOW ABERDEEN INVERNESS DUNDEE Listeners in Scotland are 81% more likely than the national average to be male talkSPORT SCOTLAND