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shared: interests
                                                         purpose
                                                         ideas
                                                         experiences
                                                         friends
                                                        DO I
                                                        IDENTIFY?




                   SOCIAL NETWORK                                          FORUMS, BRANDED COMMUNITIES,
                   connect with friends                                    WIKIS, BLOGS

                                                         ?
                   share life                                              info (reviews / opinions / factual / questions)
                   get recognition                                         share experiences relevant to community
                   make new friends                                        get recognition




                                                                                                                             WHY DO PEOPLE
                                                                                                                             PARTICIPATE?

                                                                                                                             Responding to receive info –
                                                                                                                             reciprocal

                                                                                                                             Recognition – social status

                                                                                                                             Bettering life for all

                                                                                                                             Sense of community and
                                                                                                                             belonging




                                          LEVELS OF INVOLVEMENT / STATUS
                                                (could change over time)

                                                     visitor/lurker
Research      Marketing                              newbie poster                  Research                            Marketing
Learning      Provide tools that                                                    Listen and discuss                  feed influencers
                                                   respected poster
through       help people share &                                                   Polls                               with valuable
              connect better.                         VIP poster                    Ideas lab
observation                                                                                                             info. Provide
              It’s about creating                     moderator                     Actionable                          useful tools.
              useful content.




                                                                                                                               http://uweg.typepad.com
                                                        outbound

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Advertising/Marketing on Communities and Social Networks

  • 1. shared: interests purpose ideas experiences friends DO I IDENTIFY? SOCIAL NETWORK FORUMS, BRANDED COMMUNITIES, connect with friends WIKIS, BLOGS ? share life info (reviews / opinions / factual / questions) get recognition share experiences relevant to community make new friends get recognition WHY DO PEOPLE PARTICIPATE? Responding to receive info – reciprocal Recognition – social status Bettering life for all Sense of community and belonging LEVELS OF INVOLVEMENT / STATUS (could change over time) visitor/lurker Research Marketing newbie poster Research Marketing Learning Provide tools that Listen and discuss feed influencers respected poster through help people share & Polls with valuable connect better. VIP poster Ideas lab observation info. Provide It’s about creating moderator Actionable useful tools. useful content. http://uweg.typepad.com outbound