Project References - Portfolio

1. 1::Multi-Channel
Commerce Project
Role: Lead UX Architect
Customer: One of the largest
American supermarket chains in
the United States.
Industry: Retail - Fortune 500
Company
Years: 2011-ongoing

2. 1::My Role
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2011: Articulate the company’s first e-commerce web & mobile experiences
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Oversee the Creative based on existing brand guidelines
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Create Web & Mobile Wireframes
Oversee the HTML Development
2013-14: Refresh the current experiences to include a broader product
catalog, with new search & marketing capabilities
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Create Web & Mobile Wireframes
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Collaborate & coordinate the creative execution with their Marketing group
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Help develop flows and scenarios for Web usability testing
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Oversee the development of the Usability prototype

3. 1::My Work (2011)
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Web & Mobile Wireframes (Visio)
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Information Architecture (Visio)

4. 1::My Work (2013-14)
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Clickable Web & Mobile Wireframes
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•
•
!
Web - 978 grid: http://oacpon.axshare.com/ Password: uxandco
Mobile - 320 grid: http://lvv7z1.axshare.com/ Password: uxandco
Usability Testing Flows Scenarios
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User scenarios: http://oacpon.axshare.com/ Password: uxandco

5. 2::Site Relaunch
(Responsive) Project
Role:Lead UX Architect, Creative
Lead, Project Manager
Customer:SMITH.co
Industry: Advertising Agency
Years: 2013

6. 2::My Role & My Work
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2013: Lead the relaunch of the corporate site:
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Work with the Chief Experience Officer to lead the creative team
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Lead the creative and technical requirements (SiteCore implementation)
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Create Web & Mobile Wireframes for a responsive experience
Oversee the solution development & deliver site within time & budget
Clickable Wireframes (includes web & mobile)
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Prototype: http://tho1hu.axshare.com/
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Live site: www.smith.co

7. 3::Customer
Engagement
Platform Project
Role: Lead UX Architect
Customer: International
foodservice provider
Industry: Managed Services Fortune 500 Company
Years: 2011-12

8. 3::My Role
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2011: Lead the UX for a Customer Engagement Platform (multisite & omni-channel):
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Oversee the Creative Deliverables (Moodboards, Visual Design System, Style Guides)
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Create Web Wireframes
Oversee the HTML Development
2012-13: site reviews, enhancement and mobile work
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Collaborate with the VP of Experience Design on Mobile Wireframes
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Participate to objective evaluations of existing sites
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Oversee the initiative to make the platform responsive

9. 3::My Work (2011)
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User Flows & Web Wireframes (Visio)
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Creative Supervision
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Usability Requirements
!
!
!
!

10. 3::My Work (2012-13)
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Mobile Wireframe Enhancements
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Web & Mobile Site Reviews
!
!
Prototype: http://98g077.axshare.com/ Password: uxandco
!

11. Other projects & references
2011
•
Tejuri eMall (U.A.E) - Custom Business Tools: http://www.tejuri.com/en/home
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HRDirect - Content & Commerce: http://www.hrdirect.com
2010
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Pierre Marcolini (Belgium) - multilingual e-boutique: http://www.marcolini-eboutique.com/en-gb/
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Nestlé Nutrition Store (US) - Content & Commerce support: http://www.nestlenutritionstore.com/
2009
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Sam’s Club and Walmart Supercenter (Mexico - updated since) - Content & Commerce: http://www.sams.com.mx/
http://www.walmart.com.mx/
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PowerBar e-store (Germany & UK - not online anymore)

12. Thank You :: Merci
“If you can’t explain it simply, you don’t
understand it well enough.”
- Albert Einstein