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Little Users: UX considerations for pre-school children
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen
Who we are
Filip Healy Mansha ManoharGeorge Green Gemma Newell
@Filip...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 3
Report Sections
3. Case Study: CBeebies Storytime
1. Introduction
2...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 4
Techno Tots
0 205 10 15
Age first saw a
computer
Age first used a
c...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 5
Techno Tots
0 205 10 15
Age first saw a
computer
Age first used a
c...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 6
Recent figures
51%
UK households in 2013 who
had a tablet
Source: O...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 7
Recent figures
61%
…of 3 year olds use tablets.
28% use one at home...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 8
Recent figures
38% …of 2 year olds use tablets.
Source: OFCOM
2013
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 9
Recent figures
81%
…of top book apps
downloaded in Apple’s app
stor...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 10
Recent figures
33%
…of parents say their child
is more proficient ...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 11
Repossession
“If you are an adult in
possession of both a tablet a...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 12
Kids Tablets
Toymakers are adapting to this trend…
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 13
A growing industry
£3 billion
Spent on tech gifts for children by ...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 14
Is this a good thing?
We don’t yet know how this affects child dev...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 15
Concerns
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 16
2- 5 year olds
23%
Can make
mobile call
25% 20% 66% 73% 11%
Can
na...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 17
Unrestricted access
“…you say 'turn your tablet off
now and go to ...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 18
Addiction
“.. she had developed an obsession
with the device and w...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 19
Posture
Spinal damage
Tiredness
RSI
Weight gain
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 20
The benefits
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 21
Pre-school
“It is the future, and it enhances their
learning massi...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 22
Ongoing research
"There is a school of thought that tablet use
is ...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 23
Ongoing research
"Not that long ago parents were bothered
by seein...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 24
Sections
3. Case Study: CBeebies Storytime
1. Introduction
2. Guid...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen
How I felt about research with children before my first session
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 26
Overview
• Practical tips to prime you for success
• Session lengt...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 27
Practical issues
• Double check that the session time fits with th...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 28
Session length
Long sessions can work if:
• The sessions are home ...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 29
Improvise
• Forget about the discussion guide. Be patient
• Don’t ...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 30
Getting your session going
• Try to get consent
• Explain that iss...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 31
Building rapport
• Start with the parent, then both together, then...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 32
Interacting with children
• Don’t ask for explanations. You will n...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 33
Methods
• Peer tutoring – one child shows another and gives
you a ...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 34
Inferring user needs
• More observational, more acting out
• Compa...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 35
Sections
3. Case Study: CBeebies Storytime
1. Introduction
2. Guid...
….So, we’ve been working with Amberlight
to really unpick what it is that makes a
reading app truly great, for both the ki...
What content is most appealing and
how is it actually being used?
How are children/parents interacting
with features and f...
1. Competitor review
2. Contextual in-home sessions
3. Diary study
4. Quantitative survey
1. Children aged 2-6
2. Their parents
3. Their siblings
The project
25 children’s educational apps
17 children
4 nations
200+ hours of collecting and reviewing data
Some recommendations for story apps
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 42
Story collection
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 43
Some recommendations for story apps
Younger children (ages 3 and u...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 44
Some recommendations for story apps
Longer stories with complex in...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 45
Narration
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 46
Some recommendations for story apps
(Very) Lively narration
3 year...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 47
Some recommendations for story apps
(Very) Lively narration
Mother...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 48
Tapping an item
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 49
Some recommendations for story apps
Tap an item to receive informa...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 50
Some recommendations for story apps
Tap an item to receive informa...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 51
Text
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 52
Some recommendations for story apps
The text should be child-frien...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 53
Some recommendations for story apps
The text should be child-frien...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 54
Navigation
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 55
Some recommendations for story apps
Navigation cues should not be ...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 56
Some recommendations for story apps
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 57
Some recommendations for story apps
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 58
Parental controls
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 59
Some recommendations for story apps
Parental controls should not b...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 60
Activities
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 61
Some recommendations for story apps
Intersperse the story with act...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 62
Popular interaction patterns
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 63
Some recommendations for story apps
Popular interaction patterns
P...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 64
Some recommendations for story apps
Popular interaction patterns
S...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 65
Some recommendations for story apps
Popular interaction patterns
D...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 66
Some recommendations for story apps
Popular interaction patterns
M...
@filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 67
Designing for pre-schoolers
 For little fingers, use big
buttons ...
Questions?
Filip Healy George Green Mansha Manohar Gemma Newell
@FilipHealy @gcgreen @UXetc @GemN
Amberlight Partners
58 B...
Prochain SlideShare
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Little users; UX considerations for pre-school children - Amberlight

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In their talk for http://uxbrighton.org.uk/UX-for-kids/, Filip Healy, Mansha Manohar and George Green from Aberlight plus Gemma Newell from the BBC, discuss some of the challenges of conducting user research with children under 4 and some of the design opportunities and principles that are important for this audience. In particular touchscreens have really lowered the entry level language and motor control skills required to interact with computer programs. On the one hand this provides great opportunities in early education and for busy parents to keep their children engaged, but on the other it raises some very serious ethical questions about what is an acceptable age to start encouraging children to interact with devices.

Publié dans : Design
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Little users; UX considerations for pre-school children - Amberlight

  1. 1. Little Users: UX considerations for pre-school children
  2. 2. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen Who we are Filip Healy Mansha ManoharGeorge Green Gemma Newell @FilipHealy @gcgreen @UXetc @GemN Amberlight Partners BBC
  3. 3. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 3 Report Sections 3. Case Study: CBeebies Storytime 1. Introduction 2. Guidelines for researching with little users
  4. 4. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 4 Techno Tots 0 205 10 15 Age first saw a computer Age first used a computer 7 9 My generation (1977) Techno tots (2010) Age (years)
  5. 5. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 5 Techno Tots 0 205 10 15 Age first saw a computer Age first used a computer 0 1 My generation (1977) Techno tots (2010) Age (years)
  6. 6. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 6 Recent figures 51% UK households in 2013 who had a tablet Source: OFCOM 2013
  7. 7. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 7 Recent figures 61% …of 3 year olds use tablets. 28% use one at home. Source: OFCOM 2013
  8. 8. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 8 Recent figures 38% …of 2 year olds use tablets. Source: OFCOM 2013
  9. 9. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 9 Recent figures 81% …of top book apps downloaded in Apple’s app store were kids titles in 2010 Source: AOL News
  10. 10. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 10 Recent figures 33% …of parents say their child is more proficient on the tablet than they are
  11. 11. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 11 Repossession “If you are an adult in possession of both a tablet and children, the children are likely to take possession of the tablet” Paula Cocozza, the Guardian
  12. 12. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 12 Kids Tablets Toymakers are adapting to this trend…
  13. 13. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 13 A growing industry £3 billion Spent on tech gifts for children by parents in 2013 Source: Uswitch
  14. 14. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 14 Is this a good thing? We don’t yet know how this affects child development  Language and communication  Interaction with the world  Social skills  Posture  Physical activity and wellbeing
  15. 15. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 15 Concerns
  16. 16. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 16 2- 5 year olds 23% Can make mobile call 25% 20% 66% 73% 11% Can navigate websites Can use smartphone Can turn on computer Can use mouse 33% Can tie shoe laces Can write full name Sample: 2,200 mothers in 11 countries
  17. 17. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 17 Unrestricted access “…you say 'turn your tablet off now and go to bed' and two hours later you go up and they're under the duvet still playing the computer game.” Mary Bousted, General Secretary, Association of Teachers and Lecturers
  18. 18. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 18 Addiction “.. she had developed an obsession with the device and would ask for it constantly…. She was using it three to four hours every day and showed increased agitation if it was removed.” Dr Richard Graham, psychiatrist, speaking about a 4 year old patient with iPad addiction
  19. 19. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 19 Posture Spinal damage Tiredness RSI Weight gain
  20. 20. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 20 The benefits
  21. 21. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 21 Pre-school “It is the future, and it enhances their learning massively. It has never replaced any more traditional teaching methods we use. It is just another toy in the box.” Nursery Manager (uses iPads with every child)
  22. 22. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 22 Ongoing research "There is a school of thought that tablet use is rewiring children's brains, so to speak, to make it difficult for them to attend to slower- paced information…but every thought we have rewires the brain in some way.” Jordy Kaufman, director, BabyLab (Swinburne University, Australia)
  23. 23. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 23 Ongoing research "Not that long ago parents were bothered by seeing their children reading all the time. They would complain that they would hurt their eyes.”
  24. 24. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 24 Sections 3. Case Study: CBeebies Storytime 1. Introduction 2. Guidelines for researching with little users
  25. 25. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen How I felt about research with children before my first session
  26. 26. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 26 Overview • Practical tips to prime you for success • Session length • How to improvise • Getting your session going • Building rapport • Interacting with children
  27. 27. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 27 Practical issues • Double check that the session time fits with the child’s schedule • Eating and sleeping children make poor participants • Who is going to be in the home? Try to ensure that it’s the normal people
  28. 28. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 28 Session length Long sessions can work if: • The sessions are home visits • You are flexible about what is covered—distractions work to your advantage • You use tools to keep the child engaged
  29. 29. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 29 Improvise • Forget about the discussion guide. Be patient • Don’t want distractions? Play the Good Cop while the parent plays the Bad Cop • Two kids instead of one? Let them take turns. Double the data!
  30. 30. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 30 Getting your session going • Try to get consent • Explain that issues are useful; parent can help but allow issues to play out for a bit • Figure out what kind of parent you are dealing with. Beware the aspirational parent
  31. 31. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 31 Building rapport • Start with the parent, then both together, then child alone (if necessary) • Having a stuffed toy involved can help • Try not to assume anything about the family situation • Empower the child, make them important
  32. 32. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 32 Interacting with children • Don’t ask for explanations. You will not get them. • Use simple words • Don’t cut them off or be dismissive – they can be really sensitive and insecure. They don’t want to feel stupid. • If they struggle, be positive • Parents make good two-way translators
  33. 33. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 33 Methods • Peer tutoring – one child shows another and gives you a window on their understanding • Ask preference rather than collecting ratings or asking how much like it • Thinking about stage of develop, at this age gender is less important and birth order
  34. 34. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 34 Inferring user needs • More observational, more acting out • Comparing with something else • Inferred from what they already like • It’s a less exact science than with adults
  35. 35. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 35 Sections 3. Case Study: CBeebies Storytime 1. Introduction 2. Guidelines for researching with little users
  36. 36. ….So, we’ve been working with Amberlight to really unpick what it is that makes a reading app truly great, for both the kids using it and their parents. We launched the StoryTime App in August 2014. It’s been super successful, but we want to make it even better…..
  37. 37. What content is most appealing and how is it actually being used? How are children/parents interacting with features and functionality? What type of interactions are usable, desirable and delightful? What are competitor apps doing that the BBC could learn from? What are the opportunities to improve the current app?
  38. 38. 1. Competitor review 2. Contextual in-home sessions 3. Diary study 4. Quantitative survey
  39. 39. 1. Children aged 2-6 2. Their parents 3. Their siblings
  40. 40. The project 25 children’s educational apps 17 children 4 nations 200+ hours of collecting and reviewing data
  41. 41. Some recommendations for story apps
  42. 42. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 42 Story collection
  43. 43. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 43 Some recommendations for story apps Younger children (ages 3 and under): Short stories and many simple interactions. Stimulate the senses (sight, sound, motion, animation). Story collection should cater to different age groups
  44. 44. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 44 Some recommendations for story apps Longer stories with complex interactions (e.g. story maker) for children of 4+ years Story collection should cater to different age groups
  45. 45. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 45 Narration
  46. 46. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 46 Some recommendations for story apps (Very) Lively narration 3 years and under: short sentences; lots of repetition
  47. 47. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 47 Some recommendations for story apps (Very) Lively narration Motherese can also be of particular benefit to children with attention deficits and autism http://motherese.weebly.com/benefits-of-motherese.html Employ techniques from Motherese. Tip: exaggerate phonetic cues
  48. 48. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 48 Tapping an item
  49. 49. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 49 Some recommendations for story apps Tap an item to receive information Tapping is a very natural interaction
  50. 50. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 50 Some recommendations for story apps Tap an item to receive information Tip: tap a character to hear its lines More visually engaging than a block of text
  51. 51. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 51 Text
  52. 52. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 52 Some recommendations for story apps The text should be child-friendly Ensure the typeface is large, clear and easy-to-read
  53. 53. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 53 Some recommendations for story apps The text should be child-friendly Offer a text highlighting feature and allow parents to disable it
  54. 54. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 54 Navigation
  55. 55. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 55 Some recommendations for story apps Navigation cues should not be immediately obvious A good example is the 3 Little Pigs by Nosy Crow app
  56. 56. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 56 Some recommendations for story apps
  57. 57. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 57 Some recommendations for story apps
  58. 58. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 58 Parental controls
  59. 59. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 59 Some recommendations for story apps Parental controls should not be enticing to the child Parental controls need to be accessible to adults whilst not distracting children
  60. 60. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 60 Activities
  61. 61. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 61 Some recommendations for story apps Intersperse the story with activities Break down the story into chunks. Separate each chunk with a mini game / puzzle / activity relating to the narrative
  62. 62. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 62 Popular interaction patterns
  63. 63. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 63 Some recommendations for story apps Popular interaction patterns Putting components together
  64. 64. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 64 Some recommendations for story apps Popular interaction patterns Sound boards
  65. 65. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 65 Some recommendations for story apps Popular interaction patterns Drag-and-drop
  66. 66. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 66 Some recommendations for story apps Popular interaction patterns Matching items
  67. 67. @filiphealy @UXetc BBC: @GemN@amberlightuk: @gcgreen 67 Designing for pre-schoolers  For little fingers, use big buttons / touch hot spots  Prepare for unintended multi-touch  Audio calls-to-action  Indications of interactivity, e.g. consistent sound effects or a change in the music to indicate that the user can interact now. Some needs we identified
  68. 68. Questions? Filip Healy George Green Mansha Manohar Gemma Newell @FilipHealy @gcgreen @UXetc @GemN Amberlight Partners 58 Bloomsbury Street London WC1B 3QT Phone: 020 7307 7770 Email: info@amber-light.co.uk www.amber-light.co.uk BBC Media City UK Bridge House Salford Quays Salford M50 2BH Email: Gemma.Newell@bbc.co.uk

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